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French sports-events companies keep on winning

Aurélien NEU - 03-août-2014 08:34:09

  French companies, building on their track record, have been successful domestically and internationally in this field. Innovative companies, which offer new products and technologies, find opportunities to showcase their solutions and grow . Seat Advert is a very young company that is revolutionizing the sporting experience: its small screens, as installed in stadiums, allow viewers to peruse ads and access real-time information, including game statistics. Seat Advert’s innovative solution has already found new clients in Mexico, with plans to expand into South America. The company has recently been awarded a contract for this year’s World Equestrian Games in Normandy, in North-Western France.   Esportec Eco-Industriel is yet another young innovative company developing natural and ecological surfacing solutions for outdoor spaces. ECO’STABIL®, its patented material, is made out of waste and can be combined with other recycled products. While many of the uses of this and other products are not entirely recreational, they can be used to create cycle tracks, equestrian paths and footpaths. Currently, the company exports to Morocco, Benelux countries and Switzerland: the potential for expansion of this eco-friendly material in export markets is considerable, as more and more international sports events require contractors to pay attention to environmental considerations.   Ms V Silberstein of UBIFRANCE explains that French companies are not afraid to take on the biggest challenges and, with their many successes, it is not surprising that, “They are approaching the market based on the biggest business opportunities, and these are the biggest international events, international football events, and Olympic Games. The criterion is not francophone and country specific and, now, UBIFRANCE is working with companies on all events.”     is working on all evenysevenyt s un point sur ce qui a été fait et les résultats sur ces support où nous retrouverons Cathe International opportunities will continue to grow, with the $100 billion in new investments expected at the 2022 World Cup in Qatar, $15 billion at the 2016 Summer Olympics in Rio de Janeiro and $30 billion for the 2018 World Cup in Russia.   Apart from the biggest prizes over the next decade, there is a diverse set of opportunities that can sustain a business in the coming years. For example, there are smaller but lucrative events that French companies can target through UBIFRANCE, including sales expositions in Almaty (Kazakhstan) and preparatory events in Saint Petersburg (Russia) for the 2018 World Cup, all in the next 12 months.   Furthermore, existing markets are always in a state of flux and French companies with good products and services are being rewarded with new contracts. Bodet , an equipment manufacturer specializing in scoreboards and video screens, is a prime example. Even though this French company has been present in the Middle East for more than 30 years, it recently acquired new business from Al Jazeera Sport Studios and in relation to stadiums in Abu Dhabi and Kuwait City.   While Ms Silberstein admits that, “The international sports-event market is extremely competitive,” it is also clear that many French companies, encouraged by expertise gained in their domestic market, are more than ready for the challenge. Besides, as she points out, “New opportunities and existing national markets will only grow over the next decade, with contracts that are so big that, if you have a small percentage of this contract, it is worth fighting for it.”   In conclusion, it is clear that French-based companies are poised to continue with their off-the-pitch success in this competitive market .   Further information about French companies:   > Tourism, Hospitality, Sport    

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French sports-events companies keep on winning

Aurélien NEU - 03-août-2014 08:30:14

  While the men’s French football team had its last kick in this summer’s World Cup in Brazil, many French companies continued their successful campaign at the world’s premier sporting event. Rio de Janeiro was the host of the final of the World Cup and one could see signs of French business presence almost everywhere.     GL Events of France managed Rio Centro, an exposition park that was the site of FIFA’s organization committee and press centre. Nearby sits a 306-room hotel that was used by many of the FIFA delegates: it was built by French construction group Bouygues and designed by French-born architect Jean-Michel Wilmotte. Each day, when officials arrived at the state-of-the-art Maracana stadium, the renewable energy powering the stadium was supplied thanks to a pilot project run by French energy group EDF and its partners.   French-based companies have a long history of winning contracts for the supply of products and services at major international sporting events. According to Viviane Silberstein, Project Head at UBIFRANCE, much of the winning know-how of French businesses is acquired in their domestic market: “When French companies go abroad, they have to adapt to other markets, but domestic experience already gives a reference and an image, like Roland Garros or the next European football championship, and this is very important for an organizing committee.”   France has proven experience in handling international sports events: the country has hosted various Winter Olympics (Chamonix, Grenoble and Albertville), the 1984 UEFA European Championship, the 1998 FIFA World Cup, and the 2007 Rugby World Cup. Every year, France organizes the Tour de France cycling event. Roland Garros is another key international sporting event organised in France, and the country will host the 2016 UEFA European Championship.       GL Event’s performance at the 2012 Summer Olympics helped the company to launch a successful bid for contracts during this summer’s Football World Cup in Brazil. GL Events was responsible for the design and installation of 25 indoor and 15 temporary outdoor sites across London — a contract that represented €21 million. However, even before this sizeable addition to its portfolio, GL Events had been managing a range of international events in Paris for years.   In 2014, the Winter Olympics — the most expensive in history, at a total cost of $51 billion — took place in Sochi, in the Russian Federation: 12 French companies won a total of €100 million in contracts.   A 2013 survey of the Rhône-Alpes region in South-Eastern France found that there are 300 locally based companies involved in the management of the winter-sports industry, bringing in approximately €1 billion in revenue per year. After all, France ranks third worldwide in winter-sports tourism, after Austria and the USA…

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French cybersecurity firms increasingly successful in fast-growing market

Aurélien NEU - 03-août-2014 08:22:49

In 2013, there was a 12% year-on-year rise in cybersecurity attacks, with nearly 60% of them causing either brand damage or direct revenue loss to businesses. This, coupled with highly publicized commercial and government breaches of IT security, has increased the demand for cybersecurity services. French companies are strongly placed in this growing market and their advanced solutions are in demand.   The 12% year-on-year increase in cybersecurity attacks that affected businesses in 2013 (Source: IBM 2014 Cyber Security Intelligence Index ), regrettable as it may be, translates into the fact that the IT-security sector is experiencing sustained growth in this segment of the market. High-profile cases, such as the cyber-attacks on US retail chain Target, have raised awareness among business executives.   While US-based and British companies dominate current business in this sector, client entities are looking for alternatives in order to alleviate their worries of government intrusion. In this respect, French specialist companies are a strong contender in the eyes of many professionals and executives working for SMEs and start-ups, but also at established, larger groups: these clients are leveraging the French know-how stemming from top R&D centres and universities.   In 2013, the French cybersecurity sector was valued at more than $2 billion. The French network-security sector offers a wide range of services, including B2B IT solutions meeting strategic challenges, and comprises many world champions such as Atos, Orange, Sogeti, Bull, Cassidian and the cybersecurity division at Thales.   Thanks to their advanced technical research laboratories, more particularly in cryptology and encryption, French players are recognized worldwide.   According to Thibaut Barde, UBIFRANCE’s Project Manager for Digital Trust & Cyber Security, “T he reason for cutting-edge technology [thriving in France] is the quality of French universities in the field of engineering, which is known globally.   Research laboratories associated with these universities train the best engineers of tomorrow.”       Secure IC SAS is a shining example of a company that has been working with top graduates having come out of the French educational system in order to become a thought leader in cybersecurity. Its platforms provide the highest level of security on a client entity’s embedded systems, preventing hacking and reverse engineering as well as protecting intellectual property and proprietary data. In 2013, Secure IC SAS won a Sesame Award for innovation in the manufacturing and testing of IT products.   French start-ups and SMEs have developed out of a strong domestic talent pool and many have decided to join forces under the HexaTrust label, which regroups 20 hi-tech SMEs that are keen to offer a co-ordinated, total service package to their clients.   T hese software vendors and integrators provide a full range of products and services dedicated to the protection of the critical infrastructure of businesses and institutions from cyber-attacks. The HexaTrust umbrella group’s portfolio of current and potential clients is diverse and growing, including businesses and public-sector agencies of all sizes.   Due to the dramatic increase in the level of sophistication and intensity of cyber-attacks, public- and private-sector investment in cybersecurity is growing fast and is expected to rise by nearly 10% per year between now and 2017. This trend illustrates the promising opportunities that exist for a large business looking for a new market, or for a dynamic SME scaling up a new product.   Thibaut Barde of UBIFRANCE Paris explains that, “France’s distance from recent scandals [involving the international and covert collection of data by various government agencies, as revealed in the media] is favourable for French players since awareness on the use of data takes place at a global level. This has helped to build the profile of the industry and has generated increasing concerns for [the security of] personal data, which is a real asset for the French in particular: it is important when it comes to ​​data-storage companies, among others.”   Many French companies in the sector are choosing to develop an international business outlook. French players have strong opportunities to seize in this market thanks to their technological expertise, combined with the diversity of products and services they can offer.   UBIFRANCE is here to help, with a strong presence at next year’s Infosecurity Europe trade event, where there will be as many as 15 French companies looking to expand their presence into the British market and other European markets. Infosecurity Europe will take place from 2 to 4 June 2015 at the Olympia exhibition centre, in central London (UK).   For further information about the trade show, please go to:   http://www.infosec.co.uk/   For further information about UBIFRANCE, please go to:   http://www.ubifrance.com/

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So French, so good ! France adds zest to its gourmet exports !

Aurélien NEU - 15-juil.-2014 13:18:34

  What else could you expect from France, where gastronomic quality is so vital? Yet cultivating taste buds the world over also pays off in economic terms; French Gourmet as a sector is worth 7 Billion Euros, covering 250 categories, amounting to 16% of the French food industry’s total exports. 1200 companies, 90% of them SMEs, are actively seeking and opening up export markets.   What French people consider as “typical”, the rest of the world perceives as symbolizing culinary art that can only be “Made in France.” Christophe Monnier, the expert for the Gourmet sector at UBIFRANCE, describes a high-end market with a broad range of dynamic diversity. He starts with baked goods, biscuits and chocolate , accounting for 50% of French gourmet exports. In the vast feast of consumables to be delighted in, two characteristically French trends stand out. First, there is an absolute respect for authentic flavor and tradition – neatly summed up by the French word terroir . Each gourmet product has its unique story, and that is how they need to be marketed. Secondly, with health concerns and awareness coming to the fore, carefully prepared organic and eco-friendly brands coming from France engender recognition and trust all around the world.   Major players in the gourmet sector like Valrhona (high quality chocolates), Rougie (famous French foie gras), Bridor (French bakery), Boirons ( fruit and vegetable coulis) and many other French companies are learning to be more reactive in providing service for their foreign accounts, to be more organized in responding to demanding foreign markets, in following up on orders quickly. Reliable logistics is the name of the game. Experts at UBIFRANCE like Christophe Monnier help up to 830 prospecting companies leverage their efforts in such programs as Saveurs de France , where French exporters demonstrate their know-how in new markets, such as in Latin America or in Asia. He also sets up highly selective – and profitable -- encounters with Purchasing Agents.   Naturally, French suppliers devote their greatest effort to the French domestic market, eventually moving on to satisfy demand in French-speaking zones. Yet growth in 2013 was hard to come by in countries such as Switzerland (0.4%) and Belgium (4.2%), which offer relatively saturated outlets. Encouraged by the French emigration to London, more intrepid companies crossed the channel to the UK (8.9%). The companies in the know moved beyond these traditional markets. This is where double-digit sparks fly, with Austria (17.1%) and Russia (13.5%) providing substantial growth in 2013. In fact, the further exporters go, the bigger the rewards are. In Asia, China weighed in at 33.3%, Singapore at 14.3% and Hong Kong at 12.8% growth. As far as the Middle East is concerned, companies marketing gourmet to Dubai and Saudi Arabia were rewarded by a growth rate of more than 20%.   According to Mr. Monnier, there are three prestigious showcases for French talent. He mentions SIAL and EUROPAIN known to be   venue s where deals get done, especially for consumer products. The ultimate culinary event has to be the Cuisine Summit at SIRHA in Lyon. All the French know-how is mobilized to create an exceptional experience in 40,000 square meters, capped by the prestigious prize, the “Bocuse d’Or”, a televised cooking competition among the world’s most renowned chefs representing their countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning!

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France shows the way to do e-commerce!

Aurélien NEU - 04-juin-2014 12:45:32

  We all use e-commerce (and some of us all of the time), but do we realize in our economic crystal balls what the virtual universe on Internet can do for a business? France does, to the tune of 51,1 billion € in 2013.   With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there is Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her very personalized criteria. That represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% of on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for whopping 10 billion € of the year’s total results.   The Best of Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over 10 million € in turnover, are able to boost these international sales up to 20% of their total turnover. For 2013, the champions are Vente Privée, with 1,6 Billion €, Showroom Privé, 350 Million €, Sarenza at 150 Million € and in 29 different countries, while Spartoo out-does them by 130 Million € in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is getting into the dance with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the segment of office supplies is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibit opportunities for French e-commerce companies will be in Milan on May 20 th , in the UK and Ireland, from September 16 – 18 th , followed by San Paolo, October 6 – 7 th , with BtoB meetings dedicated to private sales.  

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A first class reference for Lumiplan in Sotchi

Aurélien NEU - 27-mai-2014 14:09:15

  For Sotchi 2014 Olympic Games, Lumiplan Montagne installed in the Alpine Ski Center Rosa Khutor a total of 11 hardware totems, combining high-visibility LED screens and dynamic trail maps displaying in real-time the lifts and trails openings. Thanks to Lumiplan’s unique one-time data entry platform Infoneige, the resort can broadcast consistent content on every device: not only on LED screens and dynamic trail maps on the ski area, but also on screens at cash desks, on hotels TV channel, on the official website and on the resort’s own smartphone application created by Lumiplan. All this is run by only one central software! With Lumiplan’s global information system, ski resorts now have the possibility to use external, incoming information (lift openings, weather conditions, waiting time at the lifts, technical breakdown etc) to then broadcast automatically pre-set messages tailored to each situation. Lumiplan has optimized real-time communication far above any of its competitors, and will continue to do so to help building tomorrow’s ski resorts.     Further information : Lumiplan Mountain Cluster

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Four French suppliers met the decision-makers and the Cameroonian influencers

Aurélien NEU - 27-mai-2014 14:06:59

  Four French suppliers of healthcare solutions (medical imaging, furniture and systems of sterilization and laundries) met the decision-makers and the Cameroonian influencers, to Douala and Yaoundé. 47 meetings (appointment) B to B wereorganized. The participants also visited two major public hospitals, currently driving innovative projects of renovation and extension. The projects-managers expressed an immediate interest for the solutions proposed by the French companies. The French offensive arrives at the convenient moment for the local buyers, marked by the launch of important programs of investments and a real will to rebuild the cooperation with the historic suppliers, French one particular, while the last ten years had rather been favorable to the Asian offers. Moreover, certain participants booked orders or identified by the partners during the mission.

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About :
UBIFRANCE, the French agency for the international development of companies, is a public establishment under the Authority of the Treasury Department of the Ministry of the Economy, of the Finance and of the Budget. The Global Network of UBIFRANCE consists of 66 offices in 46 countries with nearly 1,400 employees in France and abroad, dedicated to the support of French companies in their international expansion. UBIFRANCE IN SAUDI ARABIA : aiming at Saudi-French partnerships The Ubifrance Office in Saudi Arabia promotes partnerships between French and Saudi companies. It identifies the needs of Saudi companies through its partners such as the Franco-Saudi Business Council, employer’s organizations, the Council of Chambers of Commerce and Industry, the Chambers of Commerce and Industry and informs French companies about those needs. The UBIFRANCE Office in Saudi Arabia accompanies French companies in their development projects and assists them in their export/implantation

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