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So French, so good ! France adds zest to its gourmet exports !

Aurélien NEU - 15-juil.-2014 13:18:34

  What else could you expect from France, where gastronomic quality is so vital? Yet cultivating taste buds the world over also pays off in economic terms; French Gourmet as a sector is worth 7 Billion Euros, covering 250 categories, amounting to 16% of the French food industry’s total exports. 1200 companies, 90% of them SMEs, are actively seeking and opening up export markets.   What French people consider as “typical”, the rest of the world perceives as symbolizing culinary art that can only be “Made in France.” Christophe Monnier, the expert for the Gourmet sector at UBIFRANCE, describes a high-end market with a broad range of dynamic diversity. He starts with baked goods, biscuits and chocolate , accounting for 50% of French gourmet exports. In the vast feast of consumables to be delighted in, two characteristically French trends stand out. First, there is an absolute respect for authentic flavor and tradition – neatly summed up by the French word terroir . Each gourmet product has its unique story, and that is how they need to be marketed. Secondly, with health concerns and awareness coming to the fore, carefully prepared organic and eco-friendly brands coming from France engender recognition and trust all around the world.   Major players in the gourmet sector like Valrhona (high quality chocolates), Rougie (famous French foie gras), Bridor (French bakery), Boirons ( fruit and vegetable coulis) and many other French companies are learning to be more reactive in providing service for their foreign accounts, to be more organized in responding to demanding foreign markets, in following up on orders quickly. Reliable logistics is the name of the game. Experts at UBIFRANCE like Christophe Monnier help up to 830 prospecting companies leverage their efforts in such programs as Saveurs de France , where French exporters demonstrate their know-how in new markets, such as in Latin America or in Asia. He also sets up highly selective – and profitable -- encounters with Purchasing Agents.   Naturally, French suppliers devote their greatest effort to the French domestic market, eventually moving on to satisfy demand in French-speaking zones. Yet growth in 2013 was hard to come by in countries such as Switzerland (0.4%) and Belgium (4.2%), which offer relatively saturated outlets. Encouraged by the French emigration to London, more intrepid companies crossed the channel to the UK (8.9%). The companies in the know moved beyond these traditional markets. This is where double-digit sparks fly, with Austria (17.1%) and Russia (13.5%) providing substantial growth in 2013. In fact, the further exporters go, the bigger the rewards are. In Asia, China weighed in at 33.3%, Singapore at 14.3% and Hong Kong at 12.8% growth. As far as the Middle East is concerned, companies marketing gourmet to Dubai and Saudi Arabia were rewarded by a growth rate of more than 20%.   According to Mr. Monnier, there are three prestigious showcases for French talent. He mentions SIAL and EUROPAIN known to be   venue s where deals get done, especially for consumer products. The ultimate culinary event has to be the Cuisine Summit at SIRHA in Lyon. All the French know-how is mobilized to create an exceptional experience in 40,000 square meters, capped by the prestigious prize, the “Bocuse d’Or”, a televised cooking competition among the world’s most renowned chefs representing their countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning!

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France shows the way to do e-commerce!

Aurélien NEU - 04-juin-2014 12:45:32

  We all use e-commerce (and some of us all of the time), but do we realize in our economic crystal balls what the virtual universe on Internet can do for a business? France does, to the tune of 51,1 billion € in 2013.   With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there is Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her very personalized criteria. That represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% of on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for whopping 10 billion € of the year’s total results.   The Best of Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over 10 million € in turnover, are able to boost these international sales up to 20% of their total turnover. For 2013, the champions are Vente Privée, with 1,6 Billion €, Showroom Privé, 350 Million €, Sarenza at 150 Million € and in 29 different countries, while Spartoo out-does them by 130 Million € in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is getting into the dance with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the segment of office supplies is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibit opportunities for French e-commerce companies will be in Milan on May 20 th , in the UK and Ireland, from September 16 – 18 th , followed by San Paolo, October 6 – 7 th , with BtoB meetings dedicated to private sales.  

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A first class reference for Lumiplan in Sotchi

Aurélien NEU - 27-mai-2014 14:09:15

  For Sotchi 2014 Olympic Games, Lumiplan Montagne installed in the Alpine Ski Center Rosa Khutor a total of 11 hardware totems, combining high-visibility LED screens and dynamic trail maps displaying in real-time the lifts and trails openings. Thanks to Lumiplan’s unique one-time data entry platform Infoneige, the resort can broadcast consistent content on every device: not only on LED screens and dynamic trail maps on the ski area, but also on screens at cash desks, on hotels TV channel, on the official website and on the resort’s own smartphone application created by Lumiplan. All this is run by only one central software! With Lumiplan’s global information system, ski resorts now have the possibility to use external, incoming information (lift openings, weather conditions, waiting time at the lifts, technical breakdown etc) to then broadcast automatically pre-set messages tailored to each situation. Lumiplan has optimized real-time communication far above any of its competitors, and will continue to do so to help building tomorrow’s ski resorts.     Further information : Lumiplan Mountain Cluster

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Four French suppliers met the decision-makers and the Cameroonian influencers

Aurélien NEU - 27-mai-2014 14:06:59

  Four French suppliers of healthcare solutions (medical imaging, furniture and systems of sterilization and laundries) met the decision-makers and the Cameroonian influencers, to Douala and Yaoundé. 47 meetings (appointment) B to B wereorganized. The participants also visited two major public hospitals, currently driving innovative projects of renovation and extension. The projects-managers expressed an immediate interest for the solutions proposed by the French companies. The French offensive arrives at the convenient moment for the local buyers, marked by the launch of important programs of investments and a real will to rebuild the cooperation with the historic suppliers, French one particular, while the last ten years had rather been favorable to the Asian offers. Moreover, certain participants booked orders or identified by the partners during the mission.

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The Healthcare and Medical Technology Industry in : Overview of a sector of excellence

Aurélien NEU - 27-mai-2014 14:01:01

  The healthcare industry is a key partner for governments in anticipating and providing solutions geared towards protection, prevention, diagnostics, compensating for disabilities, treatment and improving the daily quality of life of health product users. It plays a critical role in public health, one of the principal challenges facing French society. The healthcare industry (much like the aerospace and luxury sectors) plays a crucial part in preserving France’s industrial base and represents a major comparative advantage for the French economy: it employs more than 200,000 people directly and over 500,000 indirectly, and continues to go from strength to strength. The relative importance of the sector within France’s industrial landscape is greater than in other European economies of a similar size. Source : http://www.invest-in-france.org/us Further information : About French companies > Medical device and Healthcare

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FRANCE, GUEST OF HONOUR IN THE SAUDI HEALTH 2014

Miryem Oukas Messidi - 19-mai-2014 09:40:32

In response to the invitation of the Saudi Authorities who have placed France as guest of honour for the 2nd edition of the Saudi Health show, about 20 French companies will be present at the show to be held in Riyad from the 19th to the 21st of May 2014. At the pavilion organized by UBIFRANCE -the French Agency for International Business Development- manufacturers, large industrial groups and large institutions will mix to highlight the french know-how in terms of quality of care, research and proposed products. A French ministerial delegation will be present at the opening of the exhibition. This french Pavilion at the Saudi Health will materialize the will of cooperation between the two countries in the field of health that has started in november 2013 during the meetings between the french and saudi’s Health authorities, headed by the Saudi Minister of Health and the French Minister of Foreign Trade, and that was carried on on the occasion of the visit of François Hollande, the President of the French Republic, last december. Moreover, cooperation agreements have been signed after these meetings. France is determined to be a partner in the present development of the Saudi healthcare market. France has a high quality internationally recognized medicine, and a large number of ideas in terms of innovation. France is the fourth largest country in the world in terms of sales, behind the United States, Germany and Japan. It also benefits of a rich ecosystem of technological, scientific and clinical perspective. Four major French groups are committed, through their respective subsidiaries,  to the development of the french know-how. SANOFI, followed by ORANGE, SCHNEIDER and AIRBUS GROUP will sponsor at the same time the French Pavilion and  the related events. AIRBUS GROUP will sponsor Carmat, the SME at the origin of the first artificial heart in the world to be implanted recently in a human being. The French Pavilion will highlight a diverse and innovative offer: from vans, to medical devices, molecular diagnostics, mobile devices, e-health, medical imaging or air treatment (AEDMAP, AIRINSPACE, COMEPA, EVOLUCARE, GENEWAVE, GRUAU, IGIENAIR INTEGRAL PROCESS, MAIDIS MEDIAN TECHNOLOGIES, SPENDLER and TOUTENKAMION.) Invited by the Saudi Health Authorities, the institutionals -IHU and the French institutes for reseach- will be present at the initiative in order to strengthen the relations they have established and  to achieve a certain number of projects already underway. We count on the presence of APHP (Assistance Publique-Hôpitaux de Paris), the Imagine Institute (Research Center for genetic diseases), ICAN (Cardiometabolic and Nutrition Institute) and IGR (Gustave Roussy Institute). Press contacts Tarek Solimane Head of Communication& press office Tarek.solimane@ubifrance.fr +971 50 708 24 69    Miryem Oukas Press attaché Miryem.oukasmessidi@ubifrance.fr +971 56 857 66 13

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Sustainable urban development: Vivapolis is re-inventing the future for cities

NEU Aurélien - 12-mai-2014 11:26:04

Sustainable urban development: Vivapolis is re-inventing the future for cities Imagine the city for tomorrow. That’s the daily challenge many French companies are ready to meet today, all of them re-grouped under the brand Vivapolis. French know-how in providing solutions definitely has takers elsewhere in the world. Today, major cities throughout the world are searching for very specific expertise when it comes to developing, renewing and re-inventing themselves. France certainly has the high caliber players -- Bouygues, Vinci, Eiffage, Alstom, Veolia, Egis – to go along with innumerable SME positioned on very technological niche markets that respond to crucial challenges for tomorrow. Initiated by French public authorities, Vivapolis regroups the wide range of expertise French companies have to offer to meet the needs of cities all around the world. “Simply because it is always easier to focus attention on a name everyone can recognize,” explains Caroline Olivier, Environment Project Manager at Ubifrance. More than 70 French enterprises focused on sustainable cities have risen to the challenge by joining Vivapolis. Certified know-how Demonstrations of their know-how abound: whether it’s the Grand Paris, Grand Lyon, the Euro-Mediterranean project in Marseille, the Urban Community of Bordeaux, among other initiatives. For all of these sites, there are several issues that need to be faced: mobility, managing energy, pollution… One common thread shared by all of these urban development projects involves improving the quality of life and social cohesion in these cities to make them more attractive. Several ambitious projects have been started to develop responses. One key example is the Auto-Lib system in Paris to reduce circulation in the city with non-polluting electrical cars. Bordeaux Euratlantique, an extensive construction endeavor, reveals the wide scope of action Vivopolis is capable of.   Relying especially on the development of eco-quarters, the project combines energetic efficiency, water recycling and a solar-energy plant. International markets lining up Vivapolis is ready for export. It’s already present in Morocco, where public authorities hope to benefit from French know-how to develop a new city of Chrafate in the region of Tanger-Tetouan. “They requested assistance from the French to help them carry out this ambitious project,” adds Caroline Olivier. The same thing is true for Turkey, with the youngest population in Europe. Turkish authorities expect French companies to help them integrate this youthful population more effectively in a cityscape that is constantly growing. As for China, its gigantic projects require showing up with turnkey proposals. Over the past 10 years, France has already carried out more than 200 projects in approximately fifty Chinese cities. Another highlight is the French eco-quarter that is going to be built in the Tiexi district in Shenyang. Alstom and its joint-venture, Satée, won a deal amounting to € 75 Million to provide locomotives for 550 wagons on Subway Lines 3 and 4 in Chengdu, the 5 th largest city in China. For Caroline Olivier, “Vivapolis involves a large number of French companies working on sustainable cities,” responding to key issues in urbanization for emerging countries as well as for renewal of major cosmopolitan areas worldwide. The latest scoop for Vivapolis? France is getting cutting-edge, using state of the art technologies, proposing 3D simulations for these international projects to allow deciders to visualize different possibilities for a quarter or city. These virtual scale models showcase all of Vivapolis’ partners and their specializations. It is now being tested for initiatives in Astana and Santiago in Chile.

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About :
UBIFRANCE, the French agency for the international development of companies, is a public establishment under the Authority of the Treasury Department of the Ministry of the Economy, of the Finance and of the Budget. The Global Network of UBIFRANCE consists of 66 offices in 46 countries with nearly 1,400 employees in France and abroad, dedicated to the support of French companies in their international expansion. UBIFRANCE IN SAUDI ARABIA : aiming at Saudi-French partnerships The Ubifrance Office in Saudi Arabia promotes partnerships between French and Saudi companies. It identifies the needs of Saudi companies through its partners such as the Franco-Saudi Business Council, employer’s organizations, the Council of Chambers of Commerce and Industry, the Chambers of Commerce and Industry and informs French companies about those needs. The UBIFRANCE Office in Saudi Arabia accompanies French companies in their development projects and assists them in their export/implantation

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