As it opened its doors on May 15 th at the Dubai World Trade Centre, HOTEL SHOW will be hosting an especially well-stocked French Pavilion led by UBIFRANCE – the French International Business Development Agency. A key event for Middle-Eastern and North-African hotel industry professionals, this event attracted 15,000 visitors and 420 exhibitors from 45 countries last year. That success should be further confirmed this year owing to renewed investment being observed within the sector. France is already well involved and preparing to unveil an offer that will be sharp, original and eclectic.   The region’s attraction for suppliers in the sector can be easily explained by the $6b in hotel projects hosted by the Emirates, Saudi Arabia and Qatar, as well as by the $90b in hotel-related equipment imported by Saudi Arabia. As the world’s leading tourist destination, France enjoys a long tradition in hospitality which results in a highly diversified offer and widely-acknowledged professionalism. There will be 24 companies with equipment and solutions which can generally be made to fit any request.   Lighting will be in the spotlight. Manufacturers have no hesitation in putting traditional lighting side by side with LED lighting, whose popularity is now here to stay. As a result of their conductivity, polyurethane foam panels can be used to easily accommodate multiple wireless connectors, thus creating an endless variety of ambiences.   Household linen will be the focus of much refinement: exquisite embroidery, and top-quality fabrics available in a host of colours.   World-renowned designers will contribute their creativity to ensure that table top remains at its highest level, worthy of the reputation enjoyed by French gastronomy and which it has helped to build: cutlery, dishes, crockery and glasses coming in determinedly bold shapes that serve to sublimate the richness of the fare. Decoration will have pride of place thanks to the tradition inherited from generations of artists and craftsmen which highly contemporary creators are able to adapt into multiple shapes: floral compositions, framing, wall paintings, as well as meticulous work on metal or precious wood species. It sometimes happens that artistic expression adopts odd modes of expression, since it will even be possible to see creations made from vintage clockwork pieces. Logistics will not be forgotten, and one of the world leaders in service trolleys will be presenting its full range of solutions. The French offer will not be limited to the indoors, for it will extend to garden furniture, high-end swimming pool or car shelters, the creation of verandas, as well as designing “bubbles to live in” to be installed inside a building, on a roof or in the desert so as to design a world apart which distances itself from its environment while simultaneously respecting it.   The Pays de la Loire and the Paris Region Chamber of Trades and Craftsmanship (CMRA) have conducted a highly dynamic initiative to raise the awareness of new businesses regarding the region’s potential. The CMRA and all participants will be there, at the UBIFRANCE Pavilion, spread into Halls 5 to 8 in the Dubai World Trade Centre.

  Organised by GL Events exhibitions, the first edition of Piscine Middle East show brings leading international exhibitors to Abu Dhabi to meet their counterparts and showcase the latest innovation from the global pool industry to discuss opportunities and challenges in the most dynamic pool market in the world. Developers, contractors, as well as service providers in the pool industry can meet companies which either supply ready-made, construct custom-made swimming pools, or both in Abu Dhabi.   The show is bringing the right balance between quality, price and qualified maintenance in the sector. With 60 international exhibitors and about 2000 visitors for this first edition, the Piscine exhibition showcases a high quality range of swimming pools, spa products and services to specifiers and buyers in the Middle East, North African countries and India. “ The exhibitors participating in Piscine Middle East form part of the world leaders. Their role is to assist local leaders by offering them the latest equipment and technologies on the market and by training them to use such equipment .” Says Mrs Noemi Petit, show director for GL Events Exhibitions.   “ The Region has seen a massive shift focused on the well-being experience, expanding on an established market for pool and spa equipment and facilities. The UAE itself has become a phenomenon for the sector ”. She added.   With the latest techniques and innovations in the field of construction for water treatment, pools and spa, Piscine Middle East is the new platform for both developers and contractors. The Piscine Middle East 2012 in Abu Dhabi is set to be hosted between 22-25 April, in order to be the principal event every year to discuss trends, opportunities and challenges in the most big spa market in the world with an estimated value of 10 billion US Dollars by annum in 2011. An educational program will is held in parallel with the show: a conference program to help professionals understand individual needs and advise them on how to handle customer relations. Piscine Middle East will train and inform, thereby offering a complete overview of the market.  

With BIOCYTE, the upscale side of beauty care and anti-aging nutritional supplements will be present at the BEAUTY CARE tradeshow held in Dubai next May 24th to 26th. The company’s products assimilate all major discoveries in skin and hair care taken orally. There have been substantial advances in aesthetics medicine in the past 20 years, but very little in pure cosmetics. Thus nutricosmetics represent an intermediate step for those who do not wish to call on surgery. Thanks to scientific research, new ingredients found in cosmetics may now be taken orally. Food supplements act longer and deeper than creams or injections by supplying numerous micronutrients that are crucial for sustained action. BIOCYTE’s beauty care and anti-aging range includes all of the major discoveries made in skin care and hair care taken orally:   Hyaluronic Forte 150 mg is the first-ever ingestible, high-dose and clinically-tested hyaluronic acid. As time goes by, the hyaluronic acid we generate dwindles in quality. Hyaluronic Forte prevents wrinkles and significantly improves skin resiliency.   For hair, which is mostly made of keratin, Keratine forte provides all 18 amino acids found in keratin. The clinical study performed on BIOCYTE Laboratory’s Keratine forte food supplement has proven its effectiveness in slowing hair loss and reinforcing its shininess.   BIOCYTE will also introduce the first beverage to contain a high concentration of collagen, which plays a decisive role in skin resiliency. Biocyte Collagen provides an instant firming-up effect, smoothing structural wrinkles and inhibiting stretch marks. The BIOCYTE range boasts 40 listed products. Every product is subjected to the strictest regulatory standards and principles. In 2010, BIOCYTE filed about a dozen innovations and was awarded the Victoire de la Beauté Prize for its Keratine Forte product. BIOCYTE will unveil its latest innovations at the UBIFRANCE Pavilion Hall 4 - Booth D22! For further information: BIOCYTE Mr Frédéric LEVY, Managing Director Phone: + 33 4 93 61 20 65 f.levy@biocyte.eu www.biocyte.eu  

AQUAROLL SAS showcases its innovative Beads Hydromassage System at BEAUTY WORLD in Dubaï from May 24th to May 26th. Aquaroll® is a major innovation in the field of beauty, well-being and relaxation. Aquaroll® provides Spas and beauty centers customers with: - Improvement of hands and feet skin - Blurring of age spots and rejuvenation of the skin - Draining of heavy legs and lighter legs - Anti-aging care - An intense feeling of well-being and relaxation - Relief from joint pain and alleviation of inflammation Water + Beads = Well-Being Natural, simple, effective, Aquaroll® is praised for its visible and fast performance. Aquaroll® has been tested in a variety of situation: beauty institutes, Spa, Day-spa, thalassotherapy, relaxation, refreshment, thermalism, physical therapy with a high level of satisfaction among clients or users. 30000 glass beads in motion with water offer a unique combination of percussions, frictions, kneading, hydrotherapy, reflexotherapy, and peeling which accelerates blood circulation and lymphatic draining, rejuvenates the skin, reduces oedema and swelling. A hands-free equipment system, Aquaroll® offers fast return on investment and a great differentiation. Aquaroll® beads hydromassage system has been developed for beauty institutes, spas, hotel-spas, thalassotherapy centers, wellness centers. Visit AQUAROLL at BEAUTY WORLD MIDDLE EAST in DUBAI !

For the seventh year running, France is making a powerful comeback at Beautyworld Middle East in Dubai from May 24th to 26th, 2011. UBIFRANCE, together with the Federation of Beauty Care Companies (FEBEA), will be assembling sixty exhibitors in its national pavilion. They will be presenting a highly versatile range of cosmetics and perfumes. Expect ever more quality, refinement, know-how, authenticity and innovations when it comes to this made-in-France offer, from the country that is the leading supplier to the Middle East and the leading exporter worldwide. Cosmetic Valley, the trade’s competitiveness cluster based in Chartres, will once again support the businesses in the sector. With its 550 companies generating an €11b turnover, it is instrumental in pooling R&D and thus standing at the cutting edge of innovation. Representing the Centre Region, Centreco will also be there. This year, cosmetics continue developing ever more sophisticated technology, resulting from intensive R&D, often in partnership with the pharmaceutical industry. Healing and anti-aging care are technical, and their results are easy to see and highly convincing. Creams are gentle, easy to apply and enhanced with subtle scents. One can also observe a trend towards nature and organic products: flowers, plants, vegetal oils, seaweeds, used by those in search of environmentally-friendly wellness. Fragrances and scents are in fact particularly in the spotlight this year through a substantial presence from manufacturers and distributors of delicate, original perfumes of the kind that have made France’s worldwide reputation. The way those perfumes are bottled gives them significant added value, yet their manufacture is all too often ignored. The GLASS VALLEE cluster located in Normandy will be represented by twelve companies. On its own account, it produces no less than one billion bottles – 75% of the overall worldwide production. The glassmakers, mould makers and finishers who make up the sector represent unique know-how, and they work in synergy to supply the entire chain. In the UBIFRANCE pavilion, the FRENCH BUZZ will help new participants feel the pulse of the market and get in touch with distributors. Come and check out French perfumes and cosmetics in Pavilion 4 at Beautyworld!   For further information: UBIFRANCE Ms Marie-Christine THUMEREL Phone: + 33 1 40 73 31 11 marie-christine.thumerel@ubifrance.fr www.ubifrance.fr Ms Warda RUSHDI warda.rushdi@ubifrance.fr www.ubifrance/emirates.fr

The French company MALLARD, founded in 1979, is a family company located in West of France. In the area of the atlantic coast, 400 kilometers away from Paris, the region is dynamic, its population is growing and its economy takes advantage of companies that are looking to the future . The region was a master in furniture industry and company MALLARD made at the beginning furniture in solid wood for private users. About twenty years ago the manager adapted his company to the evolution of the market and decided to make table tops and other units of furniture with modern materials. The company obtains a turnover of 1 million Euros and is working with French and Spanish companies and interior designers  ; it has been ever buying the best CN machines in order to make series and also customised products . These products are made with many variations for hotels (rooms, meeting rooms…), restaurants, schools (every schoolyear), universities, holiday resorts, homes…. The company buys sustainable materials and the quality laminates (thickness 0.8 to 1 mm ) that it puts on various cores (particle panels 19 to 38 mm, Medium Density Fireboard 19 mm, 22 mm, plywood 10 mm….) offer a large range of colours and design aspects . The edges are made in beech wood or in ABS. The shapes are very various (square, rectangle, circle..) and there are many possibilities, especially for curved shapes . If a customer has a specific wish, the company thinks about the project and creates the product with the best value for money and the look that is convenient. Mireille MALLARD has been managing the company for 7 years and has been taking steps for over one year in order to make business with the Gulf region and especially with the UAE. That’s why the company is exhibiting for the second year on the French Pavillon of HOTEL SHOW. For more information please contact Mireille Mallard Tel: +33 2 51 57 18 41 Fax: +33 2 51 57 07 12 E-mail: mireille.mallard@wanadoo.fr Website: www.sarl-mallard.com  

Savouret has specialized in top range wood-joinery and cabinet making since 1987. This company was taken over by Philippe Chabot graduated from École Boulle cabinet making school in Paris and Céline Chabot.   Savouret works for Heritage, luxury industry, commercial spaces and private residences. Clients include The French Ministry of Culture as well as Louis Vuitton . We are passionate about how materials can be transformed, and how technical expertise can be made into something beautiful in classic or design style.   SAVOURET Qualification QUALIBAT ZA Bel Air - BP 3 - 850 Le Cellier – Phone : +33 (0)2 40 25 49 87 - Fax : +33 (0)2 40 25 31 50 – www.savouret.fr - contact @savouret.fr