Wines, Spirits, Beverages
The Bag-in-box® (Bib) wines were one of the stand outs at the International Fair of Agriculture (SIA) that was held in France end of February. In addition to its success in restoration, which goes hand in hand with the sale of wine to the glass, Bib® saw its sales in the large supermarkets multiply by 8 since 1998.
In 2009, the weekly turnover in supermarkets represented 636 liters on average per store with sales of either 5 liter bags or 3 liter bags. The 3 liter bags are growing in market share as higher class wines look into this alternative to bottles.