March 7-11, 2011: Ubifrance & the French Trade Commission in Canada have organized a "Focus on France", allowing ten French Companies in the music industry and their artists to attend professional meetings and concerts during the 13th edition of the Canadian Music Week.
In 29 years, CMW has become a major music festivals and markets in North America, catching more than 2,000 professionals, 3,500 artists, 650 journalists, 800 live bands and an audience of 100,000 people throughout the city of Toronto during 5 days. Outside of music programming ("Canadian Music Fest), CMW also organizes conferences, thematic discussions, ceremonies, meetings between Canadian and international professionals.
The French delegation, including labels, bookers, festival programmers (Atmosphériques, A Gauche de la lune, MaMA Event etc...) has benefited from exposure offered by the festival after a stop in Montreal where B2B appointments have also been organized.
Moreover, Companies have participated at a French-Canadian panel and numerous appointments with local professionals in the music industry while the CMW, with the purpose to export their artists but also to better understand the Canadian market reality.
In the meantime, eight French groups associated with these companies, occurred during the festival, especially during the “Focus on France” party organized with the support of the SCAC.