After 18 months of close cooperation with Loblaws, the largest supermarket chain in Canada, Ubifrance Canada has organised on April 26 and 27 a trade mission for 16 French vendors of various products, from frozen canapés and escargots, to mustards and cookies. They have participated in the first “LCL Offshore Innovation Show” in Brampton, Ontario. The show has welcomed in total 33 companies from France, Italy, Chili, New Zealand, Switzerland and Germany. It was a great opportunity for the French companies and their international competitors to meet with the private label teams directly at their main office. Ubifrance Canada will work together with Loblaws in the coming months to improve and optimise the format.