Airbus, headquartered in the French city of Toulouse, projects that the global number of in service passenger aircrafts will double by 2033, to 31,400. The usual suspects can explain this rise in demand: change in demographics in developing economies, and tastes and preferences of their emerging middle class. Who will benefit from this near certain doubling of the market? Certainly one of the strongest cases comes from Airbus and the rest of the 3,000 French companies working in the field of aerospace. More than Airbus The European aviation industry, the production, maintenance and support of civil aircraft, is currently second largest in the world following the US’s Boeing led sector. It is undeniably integral to France in producing jobs and growth, as it is the largest foreign looking sector with 22 billion euros in net exports. Many SMEs depend and service Airbus and these will directly benefit from the impending expansion of the giant’s aircraft deliveries, as for the A320 for example, rising from 42 to the target of 50 planes per month. Aside Airbus’s presence, there are many smaller companies that have succeeded independently and are capturing attention abroad. For example, Mapaero produces paint for airplane interiors and exteriors, such as for aircraft’s wheels. They rapidly acquire new airlines as clients, the company being particularly innovative as its products are in line with recent EU regulations restricting chemicals in paint. The company’s attempts to limit impact on environment will also secure it a bright future. Ready for Take Off The French aviation industry is currently well diversified, mature and a world leader. What are its prospects for the future? It seems hard for things to get better, but it certainly looks this way. Brice Robin, Ubifrance’s project head explains that the industry is not lingering on its current successes: “Yes, over the last 100 years France has a history with aviation. This however is never enough, and we have to look to innovation for the future. For example French companies spend an average of 14% of their revenues on R&D.” Innovation is incredibly important for France to extend its advantage in a market that requires the utmost quality in order to ensure the security and longevity of its very expensive products to its prospective clients. Mr. Robin adds that there is an industry pressure for firms to “deliver faster, perfect parts with high level of quality, and better products with new technology, such as lower weight.” There are competitors arising in developing markets such as Brazil, China and Russia. However, they are likely to have difficulty in competing with France’s knowhow and completeness of services. Mr. Robin explains, as an example, that the French maintenance’s market provides a one-stop shop for clients and this reduces costs as well as being convenient: “Today buyers don’t only look at the cost of aircraft, but also the maintenance and all else surrounding the aircraft since they will keep the aircraft for 25 to 35 years. They will also be renovating the aircraft interior every 5 to 10 years.” An airline doing business in France will not only purchase from Airbus but also look to other French companies, some located as near as the Toulouse metropolitan area, that provide maintenance and other support in usage such as refurbishment. Mr. Robin puts this all in perspective of the emerging competition of the French industry: “Clients cannot supply all of their parts and components from a new player in an emerging market because some technologies, materials, designs, and new processes there will not be available and this is a French advantage.“ For example, for the maintenance of certain structural parts that are produced by Airbus, there is a requirement of special certification that can only be found amongst French engineers. Ubifrance and French SMEs Ubifrance helps French companies find clients and partners abroad. For example, Win MS participated with Ubifrance at trade shows in Dubai and was able to attain contacts with local airlines. Their aeronautical maintenance equipment were very impressive to Qatar Air, world’s second most preferred airline according to the World Airline Awards. Aeroform provides repairing equipment for composite materials, much of which can be found in the structure of modern aircrafts. The company was looking for one distributor in Spain and Germany, and with help of Ubifrance was able to attain a list of seven to ten possible suitors in each of the markets. In three months they signed one distributor in each country and are now working with Ubifrance to achieve the same results in the Russian market. For further information about French exporting companies, please go to: http://www.ubifrance.com/french-exporters-directory/companies.aspx?k=&z=&c=&ca=3&sca=75 Airbus : http://www.airbus.com/ Aeroform : http://www.aeroform-france.fr/ Mapaero : http://www.mapaero.com/en/
Flyindustri ( 1
PARIS MASTERGROUP, a team of several engineering and architectural offices, is coming to Copenhagen between the 27th and 29th of October.
Some of their areas of expertise:
• Urban and landscaping modelling, direction of the execution of the projects
• Conception and project supervision of public spaces
• Conception and supervision of architectural projects
• Creation of eco districts
• Reconvertion of brownfield sites and social housing areas
• Integration of the transport challenge into the projects (multimodality and intermodality, parking, dedicated public transports, pedestrian and bike traffic) and technical expertise (benchmarking of public transports, analysis of traffic balance …)
• Rehabilitation of historic buildings (mostly 19th century) – mostly converted into another use (cultural center, gym...)
• Rehabilitation and extensions of building (schools. Library, retirement home) whilst still occupied
Projects in France:
- Multimedia library and cinema extension of the City Council of Villefranche
- The «Atelier» cultural centre - Rehabilitation and extensions of the multimedia library / Village hall
- Ella Fitzgerald college - Rehabilitation and extensions of the College
- Urban renewal of Lyon’s north-western of the 9th arrondissement
- Urban renewal of Lyon Rhône banks
- La Tourette high school
- Toulouse ZAC Cartoucherie, urban qualification master plan of a former cartridge factory in multi-functional eco-district
- Toulouse Reynerie district, an urban development project of Mirail area
- Nîmes Urban renewal of the Roman amphitheatre, with Grontmij as engineers
- Reims Forward-planning 2020 - a shared urban project for a sustainable metropolis
Project in Finland:
- Helsinki Parc of Länsisatamanpuisto, an urban park in the former docklands
Would you like to know more about PARIS MASTERGROUP and perhaps meet them when they come to Copenhagen between the 27th and 29th of October? Do not hesitate to contact Brigitte Marcel at UBIFRANCE (the French Embassy’s trade department).
Mail til: firstname.lastname@example.org eller ring på +45 33 37 61 79
Miljø ( 9
EFFINATURE er den første miljøcertificering af bygninger og bykvarterer som fremmer biologisk mangfoldighed. Certificeringen anerkendes af internationale organisationer som OECD og UNEP m.fl. som det fremgår af ECOLABEL INDEX’S hjemmeside.
EFFINATUREs mål er at:
- begrænse bygningers negative påvirkning på miljøet
- fremme biodiversitet i hverdagen.
Referencer ved blandt andre: Nexity Ywood - (Marseille), Øko-distriktet Haut-Careï (Menton), Provinces Immobilier (Toulouse), etc.
Partnere inkluderer: WWF, ECOCERT, FRB, etc.
Er du interesseret i at høre mere om EFFINATURE eller møde gruppen NOVACERT som står bag certificeringen, kontakt venligst Brigitte Marcel ved Den Franske Ambassades Handelsafdeling i København.
For videre information: http://www.effinature.fr/doku.php/en/accueil
Mail til: email@example.com eller ring på 33 37 61 79.
France’s difference when it comes to Intelligent Transportation Systems
The trend, across cities around the world, is for ever-higher densities in urban population. Benoît Perino, UBIFRANCE’s expert on Intelligent Transportation Systems (ITSs), says that, once a city reaches a critical size (i.e. a population density of up to 20,000 people per square kilometre), urban mobility becomes a paramount issue. Public-sector authorities need to solve such issues as to how to manage road traffic flows, give commuters up-to-the-minute information, and run efficient back-office payment systems to make these essential services financially viable.
High tech makes a difference, and France has been a precursor in ITS technology for over 40 years now, designing and building ‘the future is now’ solutions. The ITS market in France is worth €4.5 billion per year?, generating 45,000 jobs. Naturally, Paris is the premier showcase, although every major French city displays impressive achievements in urban transportation.
In Paris, the métro is being automated and ‘traditional’ tickets are on their way out, being replaced by dematerialized Near Field Electronic paid-entry systems such as Navigo that whisk passengers through the turnstiles. Navigo will soon to be deployed across Thalys services — the bullet train serving the high-speed line between Paris and Brussels. One of the key players behind these ultra-efficient, yet complex, ticketing solutions is ERG Transit Systems SA — a specialist company capable of designing ITS ticketing systems for target groups of users ranging from 10,000 to 10 million passengers a day, in cities such as Hong Kong, Melbourne, Rome, Singapore, and maybe San Francisco soon.
Managing environmental impact and highway safety is a prime concern, and French technology has met another ITS challenge on its highways (the country’s autoroutes), providing traffic reports and free-flow tollbooth collection (or ETC, for Electronic Tolling Collection). This complex mix of infrastructure and back-office consolidation of on-line toll collection works now in the United States, while respecting each individual state’s strenuous and complicated guidelines for toll-collection management, yet still designing a reliable, interoperable system that makes financial sense.
Systems have also been designed to identify licence plates on trucks in order to apply the eco-tax, as the vehicles pass under electronic sensory equipment. Obviously, a variant of this multi-mode system is equipment that checks for vehicles exceeding the speed limit, combined with the processing of massive volumes of data in order to properly assess fines.
French players have developed solutions that are environmentally and user friendly. Autolib, introduced by Blue Solutions, Bolloré SA’s subsidiary, has put up to 1,800 electric cars on the streets of Paris and its region (with 59 suburbs of the French capital included in the scheme) – an environmentally friendly initiative soon to be launched in Indianapolis (USA), where the scheme will be known as Speedy Car.
Any visitor to Paris has seen, or perhaps even used, Vélib’ bikes to get around. The Vélib’ scheme, launched and managed by JC Decaux SA in 2007, maintains a fleet of 17,000 bicycles used by an average of 85,810 riders every day and extends to over 30 suburbs. The running of the Vélib’ scheme requires real-time back-office management software and a convenient, yet secure payment system — always the prime ingredients for a successful ITS.
What about the role of UBIFRANCE, France’s export-support agency ? UBIFRANCE interacts with the key players in the sector, such ATEC ITS France ( www.atec-itsfrance.net ), a professional association that brings all the ITS industry together in order to shape the public debate and lobby in favour of future land-based transportation projects. Another important player is TOPOS, an association that is particularly active in the south-west of France ( www.tops-aquitaine.org ) and has a special interest in developing geo-localization in the transportation field. In fact, a highlight with an international dimension for the entire sector will be the World Congress for ITS in Bordeaux (in south-western France), to be held from 5 to 9 October 2014.
As Benoît Perino of UBIFRANCE sees it, “There is a high potential for ITS in France and internationally. There are a lot of French SMEs with great, highly advanced technologies. Our role at UBIFRANCE is to accompany them, so that they can meet local operators and authorities throughout the world and have their technology integrated into turnkey projects.”
Jernbanetransport og kollektiv trafik ( 2
SVENDBORG MERGER CREATES STRONG MARINE ENGINEERING CONSULTANCY COMPANY WITHIN THE OFFSHORE & MARINE SECTORS PRINCIPIA SAS, the engineering company specialized in offshore energy and naval activities, reinforces its presence in Denmark for the North S
Olie, gas ( 1
Sustainable urban development: Vivapolis is re-inventing the future for cities
Imagine the city for tomorrow. That’s the daily challenge many French companies are ready to meet today, all of them re-grouped under the brand Vivapolis.
French know-how in providing solutions definitely has takers elsewhere in the world. Today, major cities throughout the world are searching for very specific expertise when it comes to developing, renewing and re-inventing themselves. France certainly has the high caliber players -- Bouygues, Vinci, Eiffage, Alstom, Veolia, Egis – to go along with innumerable SME positioned on very technological niche markets that respond to crucial challenges for tomorrow.
Initiated by French public authorities, Vivapolis regroups the wide range of expertise French companies have to offer to meet the needs of cities all around the world. “Simply because it is always easier to focus attention on a name everyone can recognize,” explains Caroline Olivier, Environment Project Manager at Ubifrance. More than 70 French enterprises focused on sustainable cities have risen to the challenge by joining Vivapolis.
Demonstrations of their know-how abound: whether it’s the Grand Paris, Grand Lyon, the Euro-Mediterranean project in Marseille, the Urban Community of Bordeaux, among other initiatives. For all of these sites, there are several issues that need to be faced: mobility, managing energy, pollution…
One common thread shared by all of these urban development projects involves improving the quality of life and social cohesion in these cities to make them more attractive. Several ambitious projects have been started to develop responses. One key example is the Auto-Lib system in Paris to reduce circulation in the city with non-polluting electrical cars. Bordeaux Euratlantique, an extensive construction endeavor, reveals the wide scope of action Vivopolis is capable of. Relying especially on the development of eco-quarters, the project combines energetic efficiency, water recycling and a solar-energy plant.
International markets lining up
Vivapolis is ready for export. It’s already present in Morocco, where public authorities hope to benefit from French know-how to develop a new city of Chrafate in the region of Tanger-Tetouan. “They requested assistance from the French to help them carry out this ambitious project,” adds Caroline Olivier.
The same thing is true for Turkey, with the youngest population in Europe. Turkish authorities expect French companies to help them integrate this youthful population more effectively in a cityscape that is constantly growing.
As for China, its gigantic projects require showing up with turnkey proposals. Over the past 10 years, France has already carried out more than 200 projects in approximately fifty Chinese cities. Another highlight is the French eco-quarter that is going to be built in the Tiexi district in Shenyang. Alstom and its joint-venture, Satée, won a deal amounting to € 75 Million to provide locomotives for 550 wagons on Subway Lines 3 and 4 in Chengdu, the 5 th largest city in China.
For Caroline Olivier, “Vivapolis involves a large number of French companies working on sustainable cities,” responding to key issues in urbanization for emerging countries as well as for renewal of major cosmopolitan areas worldwide.
The latest scoop for Vivapolis? France is getting cutting-edge, using state of the art technologies, proposing 3D simulations for these international projects to allow deciders to visualize different possibilities for a quarter or city. These virtual scale models showcase all of Vivapolis’ partners and their specializations. It is now being tested for initiatives in Astana and Santiago in Chile.
Oil and Gas: France is one of the world leaders
There is Total and then there are the others. That is how some people blindly underestimate the Oil & Gas sector in France. Fortunately, the French landscape for this sector is far richer than that. “What people need to know is that the French offer is positioned among the leaders worldwide,” explains Agnès Hagyak, Project Manager for Hydrocarbons at Ubifrance . France’s para-petroleum sector includes over 400 enterprises and creates 55 000 jobs that are “highly qualified at the technical and scientific level,” according to Agnès Hagyak.
In terms of exports, France even has the 2 nd biggest para-petroleum sector in the world, behind N° 1, the United States. France equals Norway and the United Kingdom. French suppliers account for 90% of their total turnover in exports. Total and GDF Suez, among the major players in the world, naturally draw a lot of attention. Yet there are also many French companies that are not as well known, but who deliver high performance internationally.
“France’s para-petroleum sector includes over 400 enterprises and creates 55 000 jobs that are highly qualified at the technical and scientific level”
Many of them are SMEs who display a very high level of technical expertise . These companies are a hotbed of creativity. When it comes to covering needs in technologies, in equipment and services required for exploring, producing, transporting and refining hydrocarbons, the French offer is considered as top-notch.
French know-how is especially recognized in the area of offshore and deep water drilling, in fact, for any sort of high sea platform. French companies, thoroughly international, can easily position themselves on very specific niches. They are not at all afraid of customizing their solutions. Quite the contrary!
For example, there is the Bardot Group, An SME with international presence, specialized in para-petroleum equipment. In particular, it makes tooling with technical polymers and structures that are soldered by robotic equipment, along with the development of the means to attach and assemble these structures. With such expertise on this niche market, Bardot Group has managed to work on sites in Angola, Texas, Brazil and Malaysia. And BARDOT is hardly the only French company capable of such international success.
Nexans, is a specialist in making cables required by the sector. Expert in electrical engineering (automated solutions, instrumentation and command system) CEGELEC works very successfully on international projects. There are still other players in the market: Air Liquide, Bureau Veritas, Entrepose projets, Ponticelli, all renowned companies.
Elektricitet, vedvarende energi, atomkraft ( 13
Det franske Eksportråd - UBIFRANCE, har nu medarbejdere over hele verden, som med deres multikulturelle baggrund har til opgave at bistå små og mellemstore franske virksomheder på eksportmarkederne. Det gælder naturligvis også i Danmark, hvor UBIFRANCE-teamet udgøres af den Franske Ambassades Handelsafdeling. Vi er 9 franske og danske branchespecialister med indgående kendskab til handel og det danske marked.