Lytess is pioneer in the field of Dermotextiles. It specializes in shapewear garment that releases moisturizing and slimming treatment. The French leading company was founded by Philippe Andrieu, who used his know-how and expertise by associating microcapsules containing cosmetics active ingredients and fixing them onto textiles. All Lytess products use this state-of-the-art technology, with only one objective in mind: taking care of the consumers’ body! Lytess range is innovative and revolutionary and offers: -An all year round slimming treatment -Continuous cosmetic action 8h/day -Simple health observance, dress up…slim down! -Certified results All of these effortless! The export Manager of Lytess will be in Dublin on the 29th and 30th of May and is available for meetings. Do not hesitate to contact us should you need any further information about Lytess and/or would like to schedule an appointment with the export manager.  

The British brand has just announced that it has hired a French press agency, Relative MO, for Topshop and Topman. It looks like the public relation group, until now managed from the UK, could be in need of a French touch, perhaps with the views of developing itself further on the French market. The new French press agency will be in charge of promoting the men’s and women’s online retail sites which have been launched in France in autumn 2011. Topshop’s and its founder Philip Green’s interest in France hasn’t disappeared since its last failed attempt at opening a store on the continent in 2010. Let’s see what happens in the next few months… Fashionmag.com May, 14TH  

  The American skating, surfing and snowboarding brand Volcom is to launch a closed footwear line in 2013. This will be one of the first indications for the consumer of the integration of Volcom into PPR, the French fashion group who purchased it last year.   The collection, which will include both a men’s and a women’s line, will be launched next year with PPR’s other Sport and Lifestyle brand, Puma.   Volcom footwear is currently marketed by the Volcom teams in the U.S, which accounts for more than 60% of its activity. Meanwhile, Puma Vietnam brings to the table its expertise in manufacturing and sourcing.   Source : Fashion Mag 07/05/2012 (Jean-Paul Leroy)

L’Oreal, the worldwide French cosmetics leader, has recently bought the baby products company, Cadum for 200M€. With sales reaching 58M€ in 2011, Cadum represents a real opportunity for L’Oreal to access  more customers in its domestic market. "Cadum is an important acquisition for L’Oreal in France," the company’s consumer products chief, Herve Navellou, said in the statement. "It blends seamlessly into our strategy to conquer new consumers in France." L’Oreal, maker of Garnier shampoo, Lancôme creams and Yves Saint Laurent cosmetics, has virtually no debt and is looking to boost sales through bolt-on acquisitions. Souce : FashionMag 30/04/2012

The Scent of Departure is a new fragrance brand that is the brainchild of designer Magali Senequier and fragrance creator Gerald Ghislan, the man behind Histoires de Parfums. This new fragrance brand interprets and captures the soul and essence of the world’s greatest cities which are bottled and name d after the airports of these iconic places . The concept echoes that of Uslu Airlines whose beauty products are all named after the three-letter code by which airports are called. The Scent of Departure totals 20 fragrances ranging from Paris to Miami via Singapore and Doha with the same price, 40 euros, for each of the perfumes. This new scent brand will be officially launched on May 16 th within an international network of stores: Henri Bendel (New York), Harvey Nichols (London), 10 Corso Como (Seoul), La Rinascente (Milan), and exclusively at Arty Dandy in Paris. The Scent of Departure is currently negotiating to distribute its perfumes at international airports and in hotels. Moreover, the brand is already working on the development of new fragrances themes "Resorts" and "Casino".

The French Trade Commission Ubifrance is pleased to present five French companies specialising in sports equipment: Free Style, Metalu-Plast, Plastico Rototech, Politext and Willfert. These innovative companies will be exhibiting their latest products at the Sport Trade Meeting organised in The Gibson Hotel from 11 am to 4.30 pm on Tuesday the 24th of April. Do not hesitate to contact us should you be interested in attending the event and/or would like to receive more information about them. View catalogue of the event.  

The rising women brand from Marseille, Sessùn, will open its first standalone shop outside France next month. The brand, which is already distributed in Germany through concessions, has linked with one of its clients located in Berlin to convert the shop into a single brand boutique. Created in 1996, Sessùn counts five standalone stores in Paris, Marseille, Aix-en-Provence, Lille and Avignon. With a turnover equalling 11 M€ in 2010, this French brand is a little jewel to look out for! Source : FashionMag 03/04/2012