The world leader of the luxury market, LVMH, owner of Louis Vuitton, Céline, Givenchy or Guerlain, announced last week a new record for 2011. The group, owned  by the billionaire Bernard Arnault, revealed sales exceeding 23 billion euros. The net profit reached 3 billion euros, representing a 1 % increase from 2010. These results confirm that the luxury market is going strong despite the difficult economic climate worldwide.

Sales were essentially driven by the Vuitton brand, mostly purchased by the Asian community who are interested in fashion and leather craft items.
In 2011, sales in Asia increased by 27%, representing 35% of LVMH total sales. In regards to Europe and the United States sales represented respectively 33% and 22% of the total amount.

The objective of the French Group for  2012 is to pursue its dynamic growth for all brands. Bernard Arnault also wishes to strengthen his position on all international markets.

Fashionmag.com - 2nd of February 2012