Jameson boosts Pernod Ricard’s turnover

Alan DJEMAA - 22/02/12

Pernod Ricard’s turnover increased by 11% between 2010 and 2011 to €8 billion. On the second half of 2011 and thanks to the developing markets (+18%) and its “top 14” brands (+14%), the French company makes its best half year since 2008 and improves its financial status. The Chief executive, Pierre Pringuet, is confident and does not predict a decrease for the future, except for the European market (crisis and new French excise duty).

The Irish whiskey, Jameson, is one of Pernod Ricard’s “Top 14” brands. In 1988, Pernod Ricard took over the Jameson brand by buying Irish Distillers. In 2011, Jameson’s turnover increased by 25% and contributes to the French group’s good health. It was the fourth best performing drink brand in Pernod Ricard’s portfolio.

 

Source: les Échos, 17/02/2012

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