French cybersecurity firms increasingly successful in fast-growing market

UBIFRANCE - 30-juil.-2014 10:35:56

French cybersecurity firms increasingly successful in fast-growing market Interview : Thibaut Barde, UBIFRANCE’s Project Manager for Digital Trust & Cyber Security, In 2013, there was a 12% year-on-year rise in cybersecurity attacks, with nearly 60% of them causing either brand damage or direct revenue loss to businesses. This, coupled with highly publicized commercial and government breaches of IT security, has increased the demand for cybersecurity services. French companies are strongly placed in this growing market and their advanced solutions are in demand. The 12% year-on-year increase in cybersecurity attacks that affected businesses in 2013 (Source: IBM 2014 Cyber Security Intelligence Index), regrettable as it may be, translates into the fact that the IT-security sector is experiencing sustained growth in this segment of the market. High-profile cases, such as the cyber-attacks on US retail chain Target, have raised awareness among business executives. While US-based and British companies dominate current business in this sector, client entities are looking for alternatives in order to alleviate their worries of government intrusion. In this respect, French specialist companies are a strong contender in the eyes of many professionals and executives working for SMEs and start-ups, but also at established, larger groups: these clients are leveraging the French know-how stemming from top R&D centres and universities. In 2013, the French cybersecurity sector was valued at more than $2 billion. The French network-security sector offers a wide range of services, including B2B IT solutions meeting strategic challenges, and comprises many world champions such as Atos, Orange, Sogeti, Bull, Cassidian and the cybersecurity division at Thales. Thanks to their advanced technical research laboratories, more particularly in cryptology and encryption, French players are recognized worldwide.  According to Thibaut Barde, UBIFRANCE’s Project Manager for Digital Trust & Cyber Security, “The reason for cutting-edge technology [thriving in France] is the quality of French universities in the field of engineering, which is known globally.  Research laboratories associated with these universities train the best engineers of tomorrow.” Secure IC SAS is a shining example of a company that has been working with top graduates having come out of the French educational system in order to become a thought leader in cybersecurity. Its platforms provide the highest level of security on a client entity’s embedded systems, preventing hacking and reverse engineering as well as protecting intellectual property and proprietary data. In 2013, Secure IC SAS won a Sesame Award for innovation in the manufacturing and testing of IT products. French start-ups and SMEs have developed out of a strong domestic talent pool and many have decided to join forces under the HexaTrust label, which regroups 20 hi-tech SMEs that are keen to offer a co-ordinated, total service package to their clients.  These software vendors and integrators provide a full range of products and services dedicated to the protection of the critical infrastructure of businesses and institutions from cyber-attacks. The HexaTrust umbrella group’s portfolio of current and potential clients is diverse and growing, including businesses and public-sector agencies of all sizes. Due to the dramatic increase in the level of sophistication and intensity of cyber-attacks, public- and private-sector investment in cybersecurity is growing fast and is expected to rise by nearly 10% per year between now and 2017. This trend illustrates the promising opportunities that exist for a large business looking for a new market, or for a dynamic SME scaling up a new product. Thibaut Barde of UBIFRANCE Paris explains that, “France’s distance from recent scandals [involving the international and covert collection of data by various government agencies, as revealed in the media] is favourable for French players since awareness on the use of data takes place at a global level. This has helped to build the profile of the industry and has generated increasing concerns for [the security of] personal data, which is a real asset for the French in particular: it is important when it comes to data-storage companies, among others.” Many French companies in the sector are choosing to develop an international business outlook. French players have strong opportunities to seize in this market thanks to their technological expertise, combined with the diversity of products and services they can offer. UBIFRANCE is here to help, with a strong presence at next year’s Infosecurity Europe trade event, where there will be as many as 15 French companies looking to expand their presence into the British market and other European markets. Infosecurity Europe will take place from 2 to 4 June 2015 at the Olympia exhibition centre, in central London (UK). For further information about the trade show, please go to: For further information about UBIFRANCE, please go to: Further information about French companies: > Electronics and IT > Telecommunications and Space  

One of the best place to launch an innovative tech startup is France

Cecile BERTHELEME - 10-juil.-2014 12:13:55

France is a country particularly appealing to technology startups. This goes especially for companies doing predictive analysis using Big Data such as PrediSis, a startup launched a year ago and working with distribution, e-commerce, and bank-insurance companies. Jean-Louis Fuccellaro and Bertrand Grezes-Besset, co-founder of PrediSis describe the reasons making France one of the greatest location for startupers. When talking about startups and technologies, France isn’t usually the top of mind. When leaders of the sector are in the US and London is the second world financial center, France offers key succes factors that can make the difference for tech companies.  France is one of the only country benefitting from both highly qualified and educated engineers as well as a support  from public authorities encouraging innovation. Most of the market is located outside of France, often in the US when taking into account the biggest players but being a startup using the web means forgetting about geographical barriers and being able to work from anywhere. Thus, location of the market shouldn’t be the most important aspect when choosing a place to launch a startup, resources should be. France has it both: capital and human resources. Engineering is a strong suit for France. The average level of its engineers is high. PubliSis partners can take their many years managing international teams as a proof. Moreover, trainings usually include  a strong culture in software engineering and mathematics as well as a theoritical base which is quit unique. Young graduates are capable of developing skills and know how to adapt to new technologies. For instance, Big Data, implies a development strategy that is absolutely new. Having talents at the cutting edge of technology, France is part of the world leaders in this sector. Moreover, public authorities in France are supporting innovation and technology. The government is well-aware of the importance of the tech sector for its economy. As a result, many organisations and mecanisms can be used by companies to raise funds and invest in R & D giving them a distinct comparative advantage. Founded in June 2013, PrediSis is located in Lannion, France by Jean-Louis Fuccellaro (former CEO of Orange Labs in the UK) and Bertrand Grezes-Besset (from Orange Business Service and n°2 of Sofrecom,  international consulting firm).

UBIFRANCE Ireland was at France Digitale Day!

UBIFRANCE Dublin - 16-juin-2014 13:18:55

  On the 11th of June 2014, UBIFRANCE Ireland took part of France Digitale Day #2, a major tech event gathering a digital ecosystem of 1000+ participants including Startups, business angels, VCs, groups etc. This event, hosted in Carreau du Temple in Paris, by France Digital Day team, was aiming at bringing together innovative start-ups as well as success stories within this industry such as Criteo or Air BnB. Different conferences were run throughout the day with inspirational speakers and debates. It was an amazing event! According to Rude Baguette, last year, France Digitale demonstrated yet again its ability to mobilize and inspire France’s tech ecosystem with their hugely successful first France Digitale Day , which welcomed over 800 participants and pretty much every key mover and shaker in France’s tech ecosystem. This year’s edition, #FDD2, was even more ambitious and successfull. “Thinking bottom-up and not top-down for more agility. Thinking globally to make digital economy the pillar of a strong European single market, and harmonize international rules and nurture cooperation. France Digitale’s ambition is to build the road to growth for French and European startups. Sky is the limit!” Marie & Olivier, the co-founders.   Sources: Trista Bridges (Rude Baguette), France Digitale Day.

France shows the way to doing e-commerce!

VICENZOTTI Marine - 04-juin-2014 10:10:47

  Interview : Alain CIMAZ, Retailing and Services Department Project Manager at Ubifrance   We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013.   With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion   of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million   in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with €1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million   and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibition opportunities for French e-commerce companies will be in Milan on May 20 th , in the UK and Ireland, from September 16 – 18 th , followed by San Paolo, October 6 – 7 th , with BtoB meetings dedicated to private sales.       For Further information about French companies in the e-commerce Sector :   > Electronics and IT   > Telecommunications and Space   > Trade and distribution   > Services   > Audiovisual content, Multimedia

Romeo, the humanoid robot "Made in France" finally revealed

Celine Chevreux - 03-avr.-2014 11:53:00

The robotics exhibition, held in March in Lyon, was one of the most awaited times for Innorobo. For the first time, the French company Aldebaran Robotics showed Romeo, this 1,40 meter humanoid described as " a true companion and personal assistant " for the elderly. The android is able to walk, to see in three dimensions and to talk. With its 40 kg, the carbon fiber and rubber robot will soon be able to open doors and to place objects on a table. Developed since 2009, the project is structured around “Cap Robotique”, an organisation of 21 companies within the “Cap Digital” cluster. Over the last five years, Romeo has seen its capabilities and features increased. Scientists have worked on its ability to recognise objects, but Romeo still takes time to identify them. In nursing homes in 2017-2019 Romeo can have short conversations from information collected on Linkedin, Google Contact and Google Calendar applications. Then, the robot can use the biography, relationships and agenda of his interlocutors to carry out discussions. Work has also been done on Romeo’s emotional interaction; the robot should be able to tell which behaviour to adopt depending on the situation. At the moment, only four European laboratories have acquired the first prototypes. The project should end in the coming months. The company Aldebaran Robotics will have its humanoid tested under real conditions in 2016 before introducing it in retirement homes around 2017 to 2019.   Designed to secure patients The final goal is for Romeo to assist the elderly. Ultimately, it will be able to write down the appointments of his interlocutor, remind him to buy milk before going shopping or help him to eat. Romeo will be able as well to read his interlocutor’s prescription and may remind him the medication dosage. And if the robot is worried about the condition of his patient, he will be able to contact the hotline center that will take control of the humanoid to assess the situation. Source : Le Figaro, 18/03/2014

3G and 4G network soon in French aircrafts?

Celine Chevreux - 03-avr.-2014 11:25:19

ARCEP (the French regulatory authority for electronic communications) has launched a public consultation in order to determine if airlines should provide Internet on mobiles to their passengers in the French airspace. The project consists on network carriers to install 3G and 4G transmitters in aircrafts. Activated during the flight, the Internet access would be working just like a relay antenna would do on the ground. However, ARCEP has specified that: «Each airline will have the option to provide such services and to sell it at the right price ". At first the option will probably be only for passengers in business class, given that this service will be quite expensive. In fact, connection will go from the ground to the plane via a satellite link, which makes the service extremely costly. The ARCEP’s project is applicable only when the plane is above 3,000 meters. Even though Air France has decided to allow passengers to use their smartphones and tablets during takeoff and landing, the Internet connection would have to be switched off. Source: Le point, 26/03/2014

Focus on Irish and British e-commerce markets

Celine Chevreux - 24-mars-2014 18:27:19

Twenty e-retailers and suppliers of solutions and services attended an information meeting on March 6th about internet retailing in the UK and Irish markets at Ubifrance offices located in Paris. During this event, UBIFRANCE Ireland and the British Association of e-retailing: IMRG (Interactive Media in Retail Group) highlighted the opportunities on these markets. With € 111 billion of online sales in 2013, Ireland and the UK bring lot of opportunities for French exporters. The participants asked many questions to the speakers. The most motivated ones have exposed their projects during individual interviews and they may register for BtoB meetings to be held in Dublin and London from September 16th to 18th. This event will allow them to meet the local service providers (lawyers, call centers, e- marketing agencies, and logistics) in order to extend their activities to those buoyant markets.  

About Us
The ICT, Innovation and Services Department The ICT, Innovation & Services Department of the French Trade Commission-Ubifrance is to act as a link between French suppliers and existing and potential customers. We focus on the following sectors:   - Research & Development / Technology Innovation - Telecoms - Software / Hardware - E-Commerce - Marketing & Communication - Financial Services Events in 2013: - IT Security: April 23rd to 25th, 2013: Infosecurity, London - Cloud computing: June 28th Trade meetings in Dublin - ICT: second semester, trade meetings   To enable Irish companies to meet with French suppliers, we organise Trade Meetings. The ICT Innovation & Services team of the French Trade Commission is at your disposal to answer queries you may have in this field:   Please contact: Benjamin CARNEC benjamin.carnec at Tel: 01 411 2114 



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