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French cybersecurity firms increasingly successful in fast-growing market

UBIFRANCE - 30-juil.-2014 10:35:56
French cybersecurity firms increasingly successful in fast-growing market Interview : Thibaut Barde, UBIFRANCE’s Project Manager for Digital Trust & Cyber Security, In 2013, there was a 12% year-on-year rise in cybersecurity attacks, with nearly 60% of them causing either brand damage or direct revenue loss to businesses. This, coupled with highly publicized commercial and government breaches of IT security, has increased the demand for cybersecurity services. French companies are strongly placed in this growing market and their advanced solutions are in demand. The 12% year-on-year increase in cybersecurity attacks that affected businesses in 2013 (Source: IBM 2014 Cyber Security Intelligence Index), regrettable as it may be, translates into the fact that the IT-security sector is experiencing sustained growth in this segment of the market. High-profile cases, such as the cyber-attacks on US retail chain Target, have raised awareness among business executives. While US-based and British companies dominate current business in this sector, client entities are looking for alternatives in order to alleviate their worries of government intrusion. In this respect, French specialist companies are a strong contender in the eyes of many professionals and executives working for SMEs and start-ups, but also at established, larger groups: these clients are leveraging the French know-how stemming from top R&D centres and universities. In 2013, the French cybersecurity sector was valued at more than $2 billion. The French network-security sector offers a wide range of services, including B2B IT solutions meeting strategic challenges, and comprises many world champions such as Atos, Orange, Sogeti, Bull, Cassidian and the cybersecurity division at Thales. Thanks to their advanced technical research laboratories, more particularly in cryptology and encryption, French players are recognized worldwide.  According to Thibaut Barde, UBIFRANCE’s Project Manager for Digital Trust & Cyber Security, “The reason for cutting-edge technology [thriving in France] is the quality of French universities in the field of engineering, which is known globally.  Research laboratories associated with these universities train the best engineers of tomorrow.” Secure IC SAS is a shining example of a company that has been working with top graduates having come out of the French educational system in order to become a thought leader in cybersecurity. Its platforms provide the highest level of security on a client entity’s embedded systems, preventing hacking and reverse engineering as well as protecting intellectual property and proprietary data. In 2013, Secure IC SAS won a Sesame Award for innovation in the manufacturing and testing of IT products. French start-ups and SMEs have developed out of a strong domestic talent pool and many have decided to join forces under the HexaTrust label, which regroups 20 hi-tech SMEs that are keen to offer a co-ordinated, total service package to their clients.  These software vendors and integrators provide a full range of products and services dedicated to the protection of the critical infrastructure of businesses and institutions from cyber-attacks. The HexaTrust umbrella group’s portfolio of current and potential clients is diverse and growing, including businesses and public-sector agencies of all sizes. Due to the dramatic increase in the level of sophistication and intensity of cyber-attacks, public- and private-sector investment in cybersecurity is growing fast and is expected to rise by nearly 10% per year between now and 2017. This trend illustrates the promising opportunities that exist for a large business looking for a new market, or for a dynamic SME scaling up a new product. Thibaut Barde of UBIFRANCE Paris explains that, “France’s distance from recent scandals [involving the international and covert collection of data by various government agencies, as revealed in the media] is favourable for French players since awareness on the use of data takes place at a global level. This has helped to build the profile of the industry and has generated increasing concerns for [the security of] personal data, which is a real asset for the French in particular: it is important when it comes to data-storage companies, among others.” Many French companies in the sector are choosing to develop an international business outlook. French players have strong opportunities to seize in this market thanks to their technological expertise, combined with the diversity of products and services they can offer. UBIFRANCE is here to help, with a strong presence at next year’s Infosecurity Europe trade event, where there will be as many as 15 French companies looking to expand their presence into the British market and other European markets. Infosecurity Europe will take place from 2 to 4 June 2015 at the Olympia exhibition centre, in central London (UK). For further information about the trade show, please go to:  http://www.infosec.co.uk/ For further information about UBIFRANCE, please go to:  http://www.ubifrance.com/ Further information about French companies: > Electronics and IT > Telecommunications and Space  

French sports-events companies keep on winning

UBIFRANCE - 30-juil.-2014 10:32:38
Interview : Viviane SILBERSTEIN, Project Head at Ubifrance     While the men’s French football team had its last kick in this summer’s World Cup in Brazil, many French companies continued their successful campaign at the world’s premier sporting event. Rio de Janeiro was the host of the final of the World Cup and one could see signs of French business presence almost everywhere. GL Events of France managed Rio Centro, an exposition park that was the site of FIFA’s organization committee and press centre. Nearby sits a 306-room hotel that was used by many of the FIFA delegates: it was built by French construction group Bouygues and designed by French-born architect Jean-Michel Wilmotte. Each day, when officials arrived at the state-of-the-art Maracana stadium, the renewable energy powering the stadium was supplied thanks to a pilot project run by French energy group EDF and its partners. French-based companies have a long history of winning contracts for the supply of products and services at major international sporting events. According to Viviane Silberstein, Project Head at UBIFRANCE, much of the winning know-how of French businesses is acquired in their domestic market: “When French companies go abroad, they have to adapt to other markets, but domestic experience already gives a reference and an image, like Roland Garros or the next European football championship, and this is very important for an organizing committee.” France has proven experience in handling international sports events: the country has hosted various Winter Olympics (Chamonix, Grenoble and Albertville), the 1984 UEFA European Championship, the 1998 FIFA World Cup, and the 2007 Rugby World Cup. Every year, France organizes the Tour de France cycling event. Roland Garros is another key international sporting event organised in France, and the country will host the 2016 UEFA European Championship.   GL Event’s performance at the 2012 Summer Olympics helped the company to launch a successful bid for contracts during this summer’s Football World Cup in Brazil. GL Events was responsible for the design and installation of 25 indoor and 15 temporary outdoor sites across London — a contract that represented €21 million. However, even before this sizeable addition to its portfolio, GL Events had been managing a range of international events in Paris for years. In 2014, the Winter Olympics — the most expensive in history, at a total cost of $51 billion — took place in Sochi, in the Russian Federation: 12 French companies won a total of €100 million in contracts. A 2013 survey of the Rhône-Alpes region in South-Eastern France found that there are 300 locally based companies involved in the management of the winter-sports industry, bringing in approximately €1 billion in revenue per year. After all, France ranks third worldwide in winter-sports tourism, after Austria and the USA… French companies, building on their track record, have been successful domestically and internationally in this field. Innovative companies, which offer new products and technologies, find opportunities to showcase their solutions and grow. Seat Advert is a very young company that is revolutionizing the sporting experience: its small screens, as installed in stadiums, allow viewers to peruse ads and access real-time information, including game statistics. Seat Advert’s innovative solution has already found new clients in Mexico, with plans to expand into South America. The company has recently been awarded a contract for this year’s World Equestrian Games in Normandy, in North-Western France. Esportec Eco-Industriel is yet another young innovative company developing natural and ecological surfacing solutions for outdoor spaces. ECO’STABIL®, its patented material, is made out of waste and can be combined with other recycled products. While many of the uses of this and other products are not entirely recreational, they can be used to create cycle tracks, equestrian paths and footpaths. Currently, the company exports to Morocco, Benelux countries and Switzerland: the potential for expansion of this eco-friendly material in export markets is considerable, as more and more international sports events require contractors to pay attention to environmental considerations. Ms V Silberstein of UBIFRANCE explains that French companies are not afraid to take on the biggest challenges and, with their many successes, it is not surprising that, “They are approaching the market based on the biggest business opportunities, and these are the biggest international events, international football events, and Olympic Games. The criterion is not francophone and country specific and, now, UBIFRANCE is working with companies on all events.” International opportunities will continue to grow, with the $100 billion in new investments expected at the 2022 World Cup in Qatar, $15 billion at the 2016 Summer Olympics in Rio de Janeiro and $30 billion for the 2018 World Cup in Russia. Apart from the biggest prizes over the next decade, there is a diverse set of opportunities that can sustain a business in the coming years. For example, there are smaller but lucrative events that French companies can target through UBIFRANCE, including sales expositions in Almaty (Kazakhstan) and preparatory events in Saint Petersburg (Russia) for the 2018 World Cup, all in the next 12 months. Furthermore, existing markets are always in a state of flux and French companies with good products and services are being rewarded with new contracts. Bodet, an equipment manufacturer specializing in scoreboards and video screens, is a prime example. Even though this French company has been present in the Middle East for more than 30 years, it recently acquired new business from Al Jazeera Sport Studios and in relation to stadiums in Abu Dhabi and Kuwait City. While Ms Silberstein admits that, “The international sports-event market is extremely competitive,” it is also clear that many French companies, encouraged by expertise gained in their domestic market, are more than ready for the challenge. Besides, as she points out, “New opportunities and existing national markets will only grow over the next decade, with contracts that are so big that, if you have a small percentage of this contract, it is worth fighting for it.” In conclusion, it is clear that French-based companies are poised to continue with their off-the-pitch success in this competitive market. Further information about French companies: > Tourism, Hospitality, Sport      

The French aircraft constructor, Airbus, leave Farnborough with 55 billion € of orders

Christine Deniel - 22-juil.-2014 15:44:45
The Farnborough International Airshow, located next to London, is one of the world’s largest exhibitions and air displays for facilitating first-class businesses opportunities for the global aerospace industry. The 2014 edition was the best of Airbus history. The group has signed orders of 353 aircrafts, worth of 28.3 billion € and memoranda of understanding for the purchases of 138 others devices for 27.2 billion €. The event was marked by the successful launch of the A330neo with a record of 121 purchase intentions by the Russia’s Transaero Airlines. The main order was from the Irish based leasing company: SMBC Aviation Capital, with 110 A320neo and 5 A320 for an estimated value of 8.5 billion €. 

One of the best place to launch an innovative tech startup is France

Cecile BERTHELEME - 10-juil.-2014 12:13:55
France is a country particularly appealing to technology startups. This goes especially for companies doing predictive analysis using Big Data such as PrediSis, a startup launched a year ago and working with distribution, e-commerce, and bank-insurance companies. Jean-Louis Fuccellaro and Bertrand Grezes-Besset, co-founder of PrediSis describe the reasons making France one of the greatest location for startupers. When talking about startups and technologies, France isn’t usually the top of mind. When leaders of the sector are in the US and London is the second world financial center, France offers key succes factors that can make the difference for tech companies.  France is one of the only country benefitting from both highly qualified and educated engineers as well as a support  from public authorities encouraging innovation. Most of the market is located outside of France, often in the US when taking into account the biggest players but being a startup using the web means forgetting about geographical barriers and being able to work from anywhere. Thus, location of the market shouldn’t be the most important aspect when choosing a place to launch a startup, resources should be. France has it both: capital and human resources. Engineering is a strong suit for France. The average level of its engineers is high. PubliSis partners can take their many years managing international teams as a proof. Moreover, trainings usually include  a strong culture in software engineering and mathematics as well as a theoritical base which is quit unique. Young graduates are capable of developing skills and know how to adapt to new technologies. For instance, Big Data, implies a development strategy that is absolutely new. Having talents at the cutting edge of technology, France is part of the world leaders in this sector. Moreover, public authorities in France are supporting innovation and technology. The government is well-aware of the importance of the tech sector for its economy. As a result, many organisations and mecanisms can be used by companies to raise funds and invest in R & D giving them a distinct comparative advantage. Founded in June 2013, PrediSis is located in Lannion, France by Jean-Louis Fuccellaro (former CEO of Orange Labs in the UK) and Bertrand Grezes-Besset (from Orange Business Service and n°2 of Sofrecom,  international consulting firm). http://blog.lefigaro.fr/legales/2014/07/mieux-vait-lancer-une-startup-innovante-en-france-quaux-etats-unis.html

UBIFRANCE Ireland was at France Digitale Day!

UBIFRANCE Dublin - 16-juin-2014 13:18:55
  On the 11th of June 2014, UBIFRANCE Ireland took part of France Digitale Day #2, a major tech event gathering a digital ecosystem of 1000+ participants including Startups, business angels, VCs, groups etc. This event, hosted in Carreau du Temple in Paris, by France Digital Day team, was aiming at bringing together innovative start-ups as well as success stories within this industry such as Criteo or Air BnB. Different conferences were run throughout the day with inspirational speakers and debates. It was an amazing event! According to Rude Baguette, last year, France Digitale demonstrated yet again its ability to mobilize and inspire France’s tech ecosystem with their hugely successful first France Digitale Day , which welcomed over 800 participants and pretty much every key mover and shaker in France’s tech ecosystem. This year’s edition, #FDD2, was even more ambitious and successfull. “Thinking bottom-up and not top-down for more agility. Thinking globally to make digital economy the pillar of a strong European single market, and harmonize international rules and nurture cooperation. France Digitale’s ambition is to build the road to growth for French and European startups. Sky is the limit!” Marie & Olivier, the co-founders.   Sources: Trista Bridges (Rude Baguette), France Digitale Day.

France shows the way to doing e-commerce!

VICENZOTTI Marine - 04-juin-2014 10:10:47
  Interview : Alain CIMAZ, Retailing and Services Department Project Manager at Ubifrance   We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013.   With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe.   Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion   of the year’s total results.   The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million   in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with €1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million   and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe.   Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways.   In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment.   The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site.   Up and coming events where Ubifrance can leverage exhibition opportunities for French e-commerce companies will be in Milan on May 20 th , in the UK and Ireland, from September 16 – 18 th , followed by San Paolo, October 6 – 7 th , with BtoB meetings dedicated to private sales.       For Further information about French companies in the e-commerce Sector :   > Electronics and IT   > Telecommunications and Space   > Trade and distribution   > Services   > Audiovisual content, Multimedia

The Healthcare and Medical Technology Industry in : Overview of a sector of excellence

Marine Vicenzotti - 28-mai-2014 16:45:47
A major force in the French economy The healthcare industry is a key partner for governments in anticipating and providing solutions geared towards protection, prevention, diagnostics, compensating for disabilities, treatment and improving the daily quality of life of health product users. It plays a critical role in public health, one of the principal challenges facing French society. The healthcare industry (much like the aerospace and luxury sectors) plays a crucial part in preserving France’s industrial base and represents a major comparative advantage for the French economy: it employs more than 200,000 people directly and over 500,000 indirectly, and continues to go from strength to strength. The relative importance of the sector within France’s industrial landscape is greater than in other European economies of a similar size. Source : http://www.invest-in-france.org/us Further information : About French companies > Medical device and Healthcare
About Us
The French Trade Commission UBIFRANCE in Dublin is the trade section of the French Embassy in Ireland. Our bicultural team comprises 7 motivated professionals, dedicated to the promotion of the trade between Ireland and France, helping the Irish trade to source products from France and French exporters to find Irish partners. Our office is organised in business sectors: -     Agribusiness , -     Fashion, Housing, Healthcare , -     Infrastructure, Transport, Industry, -     ICT, Innovation, Services, Please click here to view our organigram. We organise Trade Events on a yearly planning, for which you may participate and register your interest. Furthermore, we are in a position to help you source products from France on an individual basis. If you are looking for French suppliers, please contact us or visit the French Exporters Directory ( www.ubifrance.com ) D

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