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L’Oreal buys Cadum to extend domestic reach

Consumer Goods and Healthcare Department - 30-avr.-2012 12:25:36
  Consumer Goods and Healthcare

Perfumery, Cosmetics

L’Oreal, the worldwide French cosmetics leader, has recently bought the baby products company, Cadum for 200M€. With sales reaching 58M€ in 2011, Cadum represents a real opportunity for L’Oreal to access  more customers in its domestic market. "Cadum is an important acquisition for L’Oreal in France," the company’s consumer products chief, Herve Navellou, said in the statement. "It blends seamlessly into our strategy to conquer new consumers in France." L’Oreal, maker of Garnier shampoo, Lancôme creams and Yves Saint Laurent cosmetics, has virtually no debt and is looking to boost sales through bolt-on acquisitions. Souce : FashionMag 30/04/2012
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