Yves Saint Laurent to become Saint Laurent Paris

The renowned French brand Yves Saint Laurent is to change its name to Saint Laurent Paris. The new name will be officially launched in September with Hedi Slimane, the new artistic director, first collection. The new name and new collection will be Hedi Slimane first attempt to modernise the image of the historic French women and men haute couture brand. YSL logo however will remain untouched to avoid any confusion.   Source: Fashion Daily News 25/06/2012