European and Asian subscribers of Telenor, a leading global telecommunications service provider, are to enjoy fast, crystal clear 3G mobile broadband thanks to the implementation of ’small cells’ technology from the french company Alcatel-Lucent. Under a new global frame agreement, Alcatel-Lucent will have the opportunity to provide Telenor with small cell base stations to support its customers.  These small cells could be used to improve mobile broadband coverage in homes, offices and public locations in the 11 countries in which Telenor operates across Scandinavia, Central and Eastern Europe, and Asia (Thailand and Malaysia).  As required by Telenor under the agreement Alcatel-Lucent will be able to provide its end-to-end Femto-technology based 9360 Small Cell solution, including the 9361 Home Cell, the 9362 Enterprise Cell and the 9366 Small Cell Gateway. The solution includes a network management system which combines Alcatel-Lucent’s Wireless Management System, Wireless Provisioning System and the Home Device Manager from its Motive Product Division. Alcatel-Lucent is providing full deployment and integration services along with design, installation and commissioning, software integration and project management. Alcatel-Lucent will be able to provide also comprehensive support to bring superior 3G data services to Telenor’s customers as fast as possible.  A catalogue tailored to all of Telenor Group’s mobile operations covers design, installation, integration, testing, maintenance, and capacity management. As required Alcatel-Lucent canprovide consistent quality of services for Telenor and its customers across all the markets in which it operates.    

Extraordinary general meetings of Radio France International (RFI), its Arabic subsidiary Monte Carlo Doualiya and l’Audiovisuel Extérieur de la France (AEF) have endorsed the merger of the radio station with the international news channel France 24, the AEF announced on Monday. In a statement, the AEF said that this “allows the creation of an official French broadcasting group of international dimensions”, after more than two years of conflict and a procedural battle conducted by the RFI unions against the merger. “With this merger a new page opens, the constitution of a major international audiovisual group that is powerful and competitive”, CEO Alain de Pouzilhac.

 Boasting the largest display booth at the International Telecommunications Union (ITU) Telecom World 2011 conference, Malaysia is showcasing its technological achievements in terms of broadband and connectivity. “The launch of the Malaysian pavilion is a great leap for the country, in terms of putting us on the world map, highlighting our achievements in terms of telecommunications and also other aspects in the technology field,” said Information, Communication and Culture minister Datuk Seri Dr Rais Yatim on Tuesday. This is the third time Malaysia is attending the Telecom World, featuring homegrown companies like TM, Maxis, Celcom, MSC and Measat. At least 250 world leaders ranging from heads of state and officials, city mayors, telco industry CEOs and technology gurus, of which will lead their own contingent of experts are expected to attend this year’s conference held in the land of neutrality, Switzerland. While global technological giants along the likes of Huawei Technologies Co., Alcatel-Lucent, Cisco, Ericsson, Fujitsu, Intel, NTT Group, NTT DoCoMo, Qtel, RIM, Satorys, Swisscom, Telkom SA, Turk Telecom, TDIA, and ZTE also came in force to mark their presence. This presence was also an opportunity for UBIFRANCE Malaysia to introduce the Malaysian Communications And Multimedia Commission (MCMC) with ARCEP, the French Regulatory Authority. This meeting was very informative and we hope it will be the beginning of a long and fruitful collaboration between our two countries.

Looking for a job? Not very sure where to go? Come and participate to the 2 nd Career Fair that will open up opportunities for you to be hired by renowned French companies the 16th of November from 1pm to 6.30pm at Crowne Plaza Hotel KL.   The 2 nd Career Fair co-organized by Malaysia-France University Centre (MFUC) and Malaysian French Chamber of Commerce and Industry (MFCCI), will be held on the 16 th November 2011 in Kuala Lumpur . Be ready to meet up with French companies that look for Malaysian Graduated of French universities and schools in all fields. 1 st Career Fair led many former new graduates to find a first job. With this success we renew the opportunity for you to enrol a company. Last year, companies such as Lafarge , Danone , Technip or SPIE oil and gas were present and allowed former new graduates to find attractive first jobs. For more information, please contact: info@mfuc.org

Friends used to mean those whom you could go to war with. Or simply war against. Nowadays, the meaning is not as easy to pinpoint. For example, how many Facebook friends do you really know and how many are just fodder in Zynga games for you to target in your quest to get that bigger virtual farm or buy more ingredients for your imaginary restaurant? Enter WHOlah - an iPhone game commissioned by Carrefour Malaysia. WHOlah tests how well you know your Facebook friends´ profile pics by challenging you to match their picture with their names in 60 seconds. The game, produced and published by Tandemic, was launched last week at The Masterpiece, PJ. It was a fun party that had celebrities such as Amber Chia, Fazley Yaakob, Imran Ajmain and Chermaine Poo attending. Of course, the centrepiece of the event though was WHOlah and those who registered on it got a taste of the addictive game via large screens that were set up to showcase the mechanics. "This is a natural progression of a retailer that wants to be part of the customer´s life," said Carrefour Malaysia and Singapore Marketing and Communications Director, Low Ngai Yuen. "This is one way in how we are exploring innovative approaches to tap into highly social and youthful markets." Bridging the virtual and the real world, players with high scores can redeem prizes at Carrefour Malaysia hypermarkets´ customer service counters. Simply show the redemption screen and players can get snacks and other items put up as prizes. WHOlah is free on the app store at bit.ly/wholah. More info on the game´s terms and conditions can be found at www.carrefour.com.my/wholah  

Ogilvy Malaysia, FlyFM and the Malaysian arm of global marketing and communication agency Grey Group kept the Malaysian flag flying at this year’s Cannes Lions Festival of Creativity, in France. Ogilvy Malaysia won a silver lion and Grey Group was shortlisted in the Outdoor category, while FlyFM won a bronze in the Radio category. Grey Group Malaysia was one of the 424 out of 4,490 entries that made it to the shortlist, from which 119 were selected as winners. The grand prize for this category was awarded to Droga5 New York, for the entry Decode Jay-Z with Bing. The Cannes Lions International Festival of Creativity is a prestigious international annual advertising and communications awards celebrating creativity in the industry. Over 28,000 entries for categories such as film, print, outdoor, radio, interactive, PR, promotion and integrated advertising are showcased and judged each year. The 58th Cannes Lions ran from June 19-25 in Cannes, France this year. More information : http://www.canneslions.com

Local Malay daily Berita Harian has inked a partnership with JCDecaux Media (French Group largest outdoor advertising corporation in the world) to further promote the brand’s newly revamped lifestyle sections. The tie-up features a multi-pronged push encompassing on-screen and off-screen initiatives for the "Rona" and "Ratu" newspaper segments via TGV Cinemas. "Cinema admission has been growing on a yearly basis mainly among consumers between 15 and 29 years.  This target group fits the profile of Berita Harian’s campaign to attract this new group of readers," said Tham Yin May, sales & marketing manager, JCDecaux Media. A collaboration set to last 26 weeks, it involves on-screen advertising, hall branding at three branches namely TGV Sunway (Petaling Jaya), Bukit Tinggi (Klang), and Tebrau City (Johore Bahru) as well as on-ground product sampling. Each of the above theatre locations currently houses a re-branded hall bearing the Berita Harian name and point-of-sale collaterals such as poster boxes, aisle-seat branding, and life-size cut-out standees for added exposure. The new print columns are also distributed to movie-goers during the weekend, a move which has proven effective wherein readers have been spotted flipping through the material which in queue for their ticket purchase or entering the cinema halls. Also, before the film begins, viewers are exposed to a 30-second commercial highlighting various sections of the daily to pique interest and consumer engagement. The main objective of the push is to reach out to Malay youths in an effort to increase readership amongst the segment as the publication’s core target audience. Source : www.marketing-interactive.com