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The "Sweden Business Guide" now available

Amelie Argenti - 24-juin-2014 14:22:35
The “ Sweden Business Guide ” is a report produced by the UBIFRANCE office in Stockholm, in French, which presents the main characteristics of the economy and offers advice for a pragmatic approach to the Swedish market : the political and economic environment, growth sectors, business climate, regulations, and information on how to get established in Sweden. A complete directory of useful contacts and information is also presented in the document. Aimed primarily at small and medium sized French companies and individual entrepreneurs, the report is based largely on analyses of the business environment and on the testimony of French entrepreneurs who are successfully established in Sweden. Local experts, lawyers, accountants, real estate professionals were also interviewed. This guide is intended to provide the initial tools to develop and refine an adequate approach and implementation strategy on the Swedish market. To buy a copy of the Sweden Business Guide in French please click HERE  

The advance of French e-commerce

Amelie Argenti - 17-juin-2014 09:24:04
We all use e-commerce (and some of us all of the time), but do we fully realize in our economic crystal balls what the virtual universe of the Internet can do for a business? France does, to the tune of €51,1billion in 2013. With broadband internet feeding households like never before, this trend is accelerating, up 13.5% this past year, even while traditional sales outlets are declining. Naturally, French e-commerce is part of a European phenomenon: sophisticated, well-educated consumers shopping and comparing on-line, whether it is for train tickets, fashion items, books and downloaded films, not to mention concert tickets or even electronic products and vacations. In fact, France finds itself positioned right in the middle of more mature on-line markets such as the UK and Scandinavia, while catering to fast-growing cyber-markets in Southern Europe. Impressive numbers – and then there’s Christmas! The typical cyber-consumer in France spends on average €1400 annually, with a choice spanning 138,000 merchandizing sites, clicking to satisfy 33.7 million purchasers, each one with his or her own very personalized criteria. This represents a 17% growth rate for the number of sites in 2013, fueled by a rise of 5% in on-line buyers last year. Christmas frenzy often spells financial success for many e-commerce sites. For France, December 2013 accounted for a whopping €10 billion of the year’s total results. The Best in Class go international 15% of French sites export, generating 10% of their sales internationally. The really successful sites, representing over €10 million in turnover, are able to boost these international sales by up to 20% of their total turnover. For 2013, the champions are Vente Privée, with € 1,6 billion, Showroom Privé, €350 million, Sarenza at €150 million and in 29 different countries, while Spartoo out-does them by €130 million in 20 countries throughout Europe. Cross-channel strategies Traditional companies such as Darty, Auchan and even Air France have grasped the importance of developing interfaces with e-commerce, selling cross-channel, from virtual to POS (Place of Sale). Tourism is an especially heavy-hitter, with Opodo and Go Voyages receiving avid travelers. Even SNCF-Voyages is also getting into the trend with offers covering car rentals and hotels, not just trains, and not just trains in Europe! E-commerce allows companies to envision doing business in entirely refreshing and international ways. In B to B, the office supplies segment is active, with Bruneau and Viking modeling their entire business on-line, a lesson not lost on Manutan for its equipment. The rules to play by With smart-phones now in every pocket, French companies are alert to adapting to international opportunities: respecting local-country consumer legislation, marketing with multi-lingual sites, regularly upgrading to be ergonomic, enriching their offers constantly. The usual rate of transformation from visit to virtual shopping cart is 2.5%; so New Age merchants must be quick to adapt to this new breed of impatient, demanding clientele. The e-consumer wants easy, practical and totally secure payment solutions ranging from credit card to Paypal. They also expect EU legislation on profiling and reimbursements to be strictly adhered to by the e-commerce site. Up and coming events where UBIFRANCE can leverage exhibition opportunities for French e-commerce companies will be in Milan on May 20th , in the UK and Ireland, from September 16 – 18th , followed by San Paolo, October 6 – 7th , with BtoB meetings dedicated to private sales. For Further information about French companies in the e-commerce Sector : > Electronics and IT > Telecommunications and Space > Trade and distribution > Services > Audiovisual content, Multimedia    

A first class reference for Lumiplan in Sotchi

Amelie Argenti - 16-juin-2014 14:51:31
Ski area operators must take advantage of a state-of the-art dynamic communication system to improve consumer experience, safety and comfort, and thus increase loyalty. With this goal in mind, Lumiplan Montagne has set out to develop real-time information solutions that are specific to ski resorts. For Sotchi 2014 Olympic Games, Lumiplan Montagne installed in the Alpine Ski Center Rosa Khutor a total of 11 hardware totems, combining high-visibility LED screens and dynamic trail maps displaying in real-time the lifts and trails openings. Thanks to Lumiplan’s unique one-time data entry platform Infoneige, the resort can broadcast consistent content on every device: not only on LED screens and dynamic trail maps on the ski area, but also on screens at cash desks, on hotels TV channel, on the official website and on the resort’s own smartphone application created by Lumiplan. All this is run by only one central software! With Lumiplan’s global information system, ski resorts now have the possibility to use external, incoming information (lift openings, weather conditions, waiting time at the lifts, technical breakdown etc) to then broadcast automatically pre-set messages tailored to each situation. Lumiplan has optimized real-time communication far above any of its competitors, and will continue to do so to help building tomorrow’s ski resorts. Further information : Lumiplan Mountain Cluster

The Healthcare and Medical Technology Industry: Overview of a sector of excellence

Amelie Argenti - 11-juin-2014 14:14:19
A major force in the French economy The healthcare industry is a key partner for governments in anticipating and providing solutions geared towards protection, prevention, diagnostics, compensating for disabilities, treatment and improving the daily quality of life of health product users. It plays a critical role in public health, one of the principal challenges facing French society. The healthcare industry (much like the aerospace and luxury sectors) plays a crucial part in preserving France’s industrial base and represents a major comparative advantage for the French economy: it employs more than 200,000 people directly and over 500,000 indirectly, and continues to go from strength to strength. The relative importance of the sector within France’s industrial landscape is greater than in other European economies of a similar size. Source : http://www.invest-in-france.org/us Further information : About French companies > Medical devices and healthcare

Artikel: Helsingborgs Dagblad - Kött och bröd på årets GastroNord

Amelie Argenti - 03-juin-2014 16:29:34
  En artikel i Helsingborgs Dagblad publicerad i samband med Gastronord 2014 och den stora franska insasten på mässan:

Agro -technology : French know-how is still one of the best in the world

Amelie Argenti - 28-mai-2014 15:24:33
Interview : Tatiana Miron, UBIFRANCE’s Export Advisor for the Agriculture and Food sector. With the mechanization of farming these past few decades, France has demonstrated its know-how in developing high-performing agro-technology solutions worldwide. 2nd importer and 5th exporter for international markets in farming technologies, France is undoubtedly one of the major players in the sector, with 9% market share worldwide. “French companies are recognized and quite present internationally,” explains Tatiana Miron, UBIFRANCE’s Export Advisor for the Agriculture and Food sector. France has 230 enterprises that export farming equipment. Most of them are SMEs (60 %). Among them are companies like Grégoire Besson, Kuhn, Exel Industries and Manitou.  “70 % of French production in farming equipment is exported,” Tatiana Miron points out. When the exporting company is French, doors open more easily As an example, in South Africa, the exports for French farming machines increased 6 % between 2012 and 2013. Local prospects started noticing the Kuhn, Manitou, Pellenc or Berthoud logos hard at work. “These companies found the right distributors and they are focused on specific niches, ones whose needs they really understand,” analyzes the UBIFRANCE’s expert. In a completely different business segment, that of equipment designed and manufactured for the food industry, “France is still the reference throughout the world,” asserts Tatiana Miron. “When the exporting company is French, doors open easier.” With an international market share of 5.4 %, France is ranked 5th, behind Germany and Italy, two big leaders in the market for the food industry’s equipment. Innovative, flexible and well-adapted to its markets To go into detail, “the French offer is well-positioned for producing machines and implements for industrial preparation of food and drinks,” says UBIFRANCE’s advisor. France is also very present in baking and pastry equipment, plus biscuit-making as well as for specialized implements designed for meat. According to Tatiana Miron, “All of these specialties are growing at an exponential rate.” “France is displaying all its ability to innovate. Flexible and well-adapted to each market, French companies have become highly specialized,” she adds. This is certainly the strategy the major French trademarks in the sector have adapted, like Bongard, Serac and Cermex. They combine their knowledge of different markets and their own reactivity to respond quickly and well to calls for bids. This competitive edge is what allows them to reinforce themselves on several market niches. Further information about French companies - agri-food sector : > Livestock, Meat, Processed meat products > Fishery and Aquaculture products and processed > Agricultural equipment and Food processing, Packaging  

Europe on the menu: lunchseminarium om livsmedelssäkerhet

Amelie Argenti - 26-mai-2014 11:41:57
Den 4 juni 2014 organiseras ett seminarium om livsmedelssäkerhet av Institut Français och Europahuset : “ Chemicals, antibiotics, pesticide…Bon appétit !”. Det är gratis inträde till seminariet som kommer att hållas på engelska. För mer information om eventet och programmet vänligen besök Institut Français hemsida Tid : 12h00-13h00 (registrering och lunch från klockan 11.30) Plats : Europahuset, Regeringsgatan 65, våning 2, Stockholm Anmälan : comm-rep-sto-rsvp@ec.europa.eu  
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