Three French companies recently participated in “Beauty Rendez-Vous”, a beauty showcase organised by the French Trade Commission Ubifrance in Singapore that enabled the companies to feature their skin and hair care brands in an intimate yet professional hotel setting. Through a series of pre-organised B2B meetings tailored to the requirements of each French company, the French participants had the opportunity to meet individually with interested distributors, who were seen enthusiastically testing the product samples, asking questions and exchanging information. Both the French and local companies also appreciated the exclusivity of this by-invitation only trade event which translated to quality meetings between like-minded trade professionals.

The “Beauty Rendez-Vous” also included a seminar, a guided visit to prominent beauty retail sites and a networking dinner whereby the French companies had the opportunity to meet with representatives from the local authorities, trade association as well as other French comrades currently working in the local cosmetics sector.

At the end of the 2-day programme, the French participants went home with a fuller understanding of the local cosmetics industry as well as important contacts of potential business partners. Discussions are on-going following the individual B2B meetings between the French and local companies and we are confident that these will be fruitful.