Nine French companies from the ports logistics sector participated in a discovery mission for the port market of Singapore and Malaysia from 26 to 30 September 2011. During these five days, the companies were able to better understand the two diverse markets through country presentations, meetings with port authorities as well as 5 ports in the region, namely: PSA and Jurong Port in Singapore and Tanjung Pelepas, Tanjung Langsat and Johor Port in Malaysia.   The participation by a pole of competitiveness, Novalog, specialised in the development of innovative technology applied to the technology sector. This allowed it to identify several common issues and research topics which eventually will emerge as collaboration between the different French and Singaporean/Malaysian institutions. The success of this event highlights the potential of the port logistics sector in these two countries, of which the French know-how and capabilities may be harnessed.

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  Famed French boulangerie Paul Bakery is opening its door at Takashimaya Shopping Centre with 130-seat dining area and a takeaway bakery counter. The bakery restaurant occupies the shop space of 278m 2 , which was previously Coffee Club’s on the third floor of the mall, next to Books Kinokuniya. Everything from the breads to the decor is authentic to the standards set in other Paul bakeries worldwide. The shop is collaboration between Paul and Toshin Development Singapore, which is a subsidiary of Takashimaya group. First established in 1889 in Croix, France, by the Mayot family, the bakery empire now has more than 400 stores worldwide. This family-run patisserie bakes fresh bread daily and it is famous for its breads as well as top-selling products such as the Flute Paul, which is a French baguette made from dough that is fermented slowly, chocolate bread and croissants. Of the stick gingerbread through the praline brioche, you may have already tasted the products of another famous French bakery, Maison Kayser. Opened its first outlet in Singapore in December 12, 2011, this chain of bakeries of high quality, with twenty four outlets in the world also chose the city- state to gain a foothold in Southeast Asia.

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Three French companies recently participated in “Beauty Rendez-Vous”, a beauty showcase organised by the French Trade Commission Ubifrance in Singapore that enabled the companies to feature their skin and hair care brands in an intimate yet professional hotel setting. Through a series of pre-organised B2B meetings tailored to the requirements of each French company, the French participants had the opportunity to meet individually with interested distributors, who were seen enthusiastically testing the product samples, asking questions and exchanging information. Both the French and local companies also appreciated the exclusivity of this by-invitation only trade event which translated to quality meetings between like-minded trade professionals. The “Beauty Rendez-Vous” also included a seminar, a guided visit to prominent beauty retail sites and a networking dinner whereby the French companies had the opportunity to meet with representatives from the local authorities, trade association as well as other French comrades currently working in the local cosmetics sector. At the end of the 2-day programme, the French participants went home with a fuller understanding of the local cosmetics industry as well as important contacts of potential business partners. Discussions are on-going following the individual B2B meetings between the French and local companies and we are confident that these will be fruitful. The first edition of the “Beauty Rendez-Vous” has shown the interest of the local market for quality French products. We look forward to organising the next edition, so join us at the next rendezvous!

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Ubifrance is please to announce the opening of the new Mediakeys subsidiary in Singapore: Press Release: Mediakeys is a full service communication agency broadcasting international media solutions within the world. Its founders fully own 12 offices in Paris, London, Milan, Genoa, Madrid, Cologne, Zürich, New York, Sao Paulo, Beijing, Tokyo and since September 2011 in Singapore with its new subsidiary.   In a few words, the worldwide agency keeps developing its network in this crucial strategic world area to take advantage of this new “place to be” with: -           New potential clients / budgets: Singapore is a regional hub in Asia giving access to the Asiatic headquarters of many advertisers -           A stronger local presence increasing their media buying power in South Asia   With its 12 subsidiaries and 12 spoken languages within the team, Mediakeys has a truly international structure that gives the opportunity to reach the best local deals wherever in the world and to guarantee the same high standards on all kind of markets with a centralized and efficient coordination. Forward thinking, entrepreneurial and human sized, the agency is well known to adapt its structure to client’s needs and expectations to deliver innovative and bespoke communication solutions. A win win game for leading brands such as Air France, Dolce&Gabbana, Uniqlo, Samsung as well as the major international communication groups such as Havas, Publicis, Omnicom, among others, that already have trusted Mediakeys to handle some of their international advertising campaigns for years.   Established in 1994 in France, the agency is now a leading independent AND international actor in its field and keeps growing with new services as well as a stronger and stronger network. Mediakeys has two sister companies: a creative agency Adkeys and a digital agency Digikeys.   For more information, visit http://www.mediakeys.com, email Emilie.tisserand@mediakeys.com or call (+65) 9631 5450

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On November 2 nd and 3 rd , Ubifrance organized and hosted our landmark event, which attracted more than 300 attendees over the 2 days. This year’s renewed format comprised: Day1: Introduction session, Luncheon, Opening ceremony followed by 3 theme Workshops (Connected Solutions, Digital Media & Lighting & Smart buildings) and a networking cocktail. Day 2: Investors pitch (20 investors for 5 french and 4 singaporean pitching companies), Visit and meeting on Clean Energy Expo, and B2B meetings.   Overall, more than 58 speakers from Singapore and France had a chance to present their projects and innovations and share their views with the attendees on the topic of the “City of Tomorrow”.   This year we were pleased to welcome 21 companies from France, for whom were organized 91 B2B meetings. You can still check the profiles of these companies, who are looking to partner with Singaporean organizations to develop their APAC activities, on our newly created event website www.fsid.sg   We would like to thank again our sponsors Orange Business Services, Gemalto and Global Approach Consulting, as well as all the 10 organizations who supported us: Economic Development Board, Infocomm Development Authority, Media Development Authority, Building and Construction Authority, World Entrepreneurship Forum, Singapore Infocomm Technology Federation, Singapore Green Building Council, Infocomm Investments, Singapore Venture Capital Association, Oséo)   Next year’s edition will deal with the topic of Security and will endeavor to renew this success and create even more opportunities for French companies and potential Singaporean business and tecnological partners. If you wish to know more and get involved in our 2012 edition, please contact us innovationdays.team@ubifrance.fr

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The French Trade Commission Ubifrance in Singapore had the pleasure of hosting a delegation of four French companies during the French Medical Days on 12 and 13 September 2011. The professional event showcased four French companies, proposing innovative medical devices and solutions, each a specialist in its domain. Through a seminar, pre-organised individual B2B meetings and a networking dinner, the French companies had the opportunity to meet with representatives from the local authorities and trade association as well as potential local distributors and clients. The participants appreciated the comfortable size of the delegation as it facilitated exchanges and communication between the participants, thus enabling each of them to fully benefit from the sessions. Discussions are on-going following the individual B2B meetings between the French and local companies and we are confident that these will be fruitful. After an enriching and positive experience in Singapore, the French companies moved on to Bangkok in the next leg of the French Medical Days to spend two similarly interesting days in the Thai capital. Following the success of French Medical Days 2011, we look forward to replicating the event in the coming years.  

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  We are very glad to announce that MediaCorp , Singapore’ largest media broadcaster and provider with 8 television channels and 13 radio channels, has selected french company ENENSYS ’s equipment for its DVB-T2 trial network to prepare for DVB-T2 deployment.                MediaCorp will set up a trial network to showcase DVB-T2 MultiPLP capability in delivering SD, HD and 3DTV programs within a single frequency during Broadcast Asia 2011 held in Suntec Singapore from 21 to 24 June 2011. The trial network will subsequently be expanded for a DTV-T2 Trial commissioned by Media Development Authority of Singapore. In this project, ENENSYS provides the DVB-T2 key elements:  the DVB-T2 Gateway, installed at the Head End site, used to adapt of the content to the DVB-T2 standard, to create the MultiPLP, to generate the T2-MI packets and to deliver the content to the transmitter sites in a synchronized SFN environment.  the DVB-T2 modulator, associated to the transmitter, receives the generated streams and configuration from the DVB-T2 Gateway and modulate it to a DVB-T2 signal, managing the different PLP. It is a great reference for company Enensys, and one more testimonial to France’s leading capabilities for broadcast technologies.  Once again, we will be back on CommunicAsia & BroadcastAsia 2012 through a french pavillion and a B2B meeting platform

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