Cordia’s English-version e-catalogue brings fire-safety innovation to the UK

Aurore Bernard - 20-mars-2014 16:32:18
Cordia of France provides an extensive range of fire-safety solutions and technologies: the company is now launching an English-language website and catalogue, with a view to expanding into the British and international market. Quotations for a wide range of specialist products and solutions can easily be requested on the company’s user-friendly web portal. “We are an independent company specialising in a very wide range of fire-safety solutions. Our solutions meet the global needs of fire-safety professionals, and we are in a position to study (and respond to) any request for a quote that comes to us: we will then make an offer to the prospective client that can be specifically tailored to their requirements. We are proud of our capacity to respond to client needs in a way that is adapted to their individual situation,” explains Jean-Yves Maturel, founder and CEO of Cordia. With the launch of its English-language online catalogue, Cordia is embarking on a new phase in its international expansion, more particularly into the British market. In the UK, Cordia is already able to offer 300 different product lines, which represent a selection of innovative products out of its 1,000 references currently available on the French market. The company intends to increase its offering in Britain over time. A hard copy of the 2013-2014 catalogue can be ordered and will be delivered for free. Cordia has an extensive product catalogue, which includes fire-alarm products, fire-extinguisher servicing equipment, fire-flame generators, gas and extinguishing systems, and more. The company prides itself on delivering quality fire-safety equipment, but also a comprehensive aftersales service, combined with training in the use of Cordia’s fire-safety solutions. Requesting a quote on the website could not be easier, whether the buyer already has an account with Cordia or not. All the relevant information is readily accessible on the Cordia web portal, which is easy to navigate and user-friendly. The company has provided fire-safety equipment since 1987, when it was set up by Jean-Yves Maturel. The specialist company also takes care of the servicing and maintenance of installed units for its clients, as part of its commitment to customer care. “Since the beginning, our reputation has been based on a strong ability to innovate and adapt any firefighting technology to the specific needs of the various countries where we operate, starting with equipment and solutions complying with French standards. Today, we are expanding throughout Europe and beyond,” explains Jean-Yves Maturel. Cordia is now considered to be a key player in the field of fire-safety equipment and services for European manufacturers and dealers. The company’s product portfolio is the largest in France — with over 1,000 individual products for the French market — and grows all the time. Cordia is now expanding its services worldwide. “We are currently delivering our ranges of fire-safety products in many countries, where we are proud to protect and safeguard people and property,” says Jean-Yves Maturel. Cordia’s key commitment to clients is twofold. First of all, the company strives to deliver a customer service that provides state-of-the-art systems, on time and on budget. Second, Cordia is keen to constantly challenge company processes in order to launch, every year, a new series of innovative products that are reliable and cost-effective. Cordia’s proven commitment to fire-safety innovation stems from the company’s sustained investment in R&D and the launch of novel products on an ongoing basis. Cordia’s Innovations page, on its website, illustrates the company’s focus on technological improvement. About Cordia   Cordia has provided fire-safety equipment since 1987, when it was set up by Jean-Yves Maturel, the company’s founder and CEO. Cordia is headquartered at Mitry-Mory, to the North-East of Paris (France), close to Roissy Charles de Gaulle airport.   With the launch of the English version of its comprehensive online catalogue, the company is seeking to expand internationally and, more particularly, in the British market. For further information, please go to:   For further information, please contact :   Quote ref. : FTPB3923 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :

Elissance Paris range nails it at French Cosmetic Day 2014

Coline BORDET - 07-févr.-2014 12:30:39
Elissance Paris will be attending the French Cosmetic Day, in London (UK), on 25 February 2014, which will enable the company to showcase its three innovative products dedicated to restoring broken, damaged and dehydrated nails. The clinics run by development-laboratory Elissance Paris of France propose a three-stage treatment designed to reinvigorate and protect the nail, using products enriched with ultra-nourishing natural elements. Elissance Paris is seeking partners and distributors in Britain.   For several years, varnishing has been the must-have beauty product for those seeking to add a splash of colour to their wardrobe. However, the growth in the number of boutiques and nail bars offering a range of treatments — from semi-permanent varnishing to gel coating — has had a damaging effect on the health of women’s nails.   The removal of such treatments often involves the use of harsh chemicals and UV light, which damage and dry out the nail. Moreover, many external factors such as climate, diet and environment equally influence the state of a person’s nails. Elissance Paris’ solution is designed to reverse the damaging effects of modern treatments in a few simple stages.   The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE in the UK on 25 February of this year. The French Cosmetic Day, which will take place from 12 noon to 3.00pm on the premises of the French Trade Commission, in the heart of the West End, will enable Elissance Paris to showcase its novel concept in Britain for the first time.   The Elissance Paris solution can be easily implemented in three stages. The first step involves reinvigorating the nails with Elixir, which is a nourishing solution composed of oils and natural essences including myrrh, chestnut oil, and vitamins A, E and Provitamin B5. This combination of ingredients encourages healing, regeneration and growth of the nail.   A generous amount of Elixir should be applied nightly to the cuticles, and then, delicately massaged into the nail. The surplus should be left overnight to be absorbed by the nail and the cuticle. The next morning, the Elixir should be washed away with soap and another base layer should be applied. This process should be repeated daily over a period of 10 days.   The second step involves the application of Le Gommage, the deep-cleaning formula that softens and eliminates dead cuticles from the surface of the nail, allowing for a complete clean. Le Gommage contains high levels of vitamins and proteins, as found in almond oil, which is valued for its moisturising and softening effect; lemon oil, for its purifying and antiseptic properties; and, finally, glycerine, in order to restore hydration to the skin and nail.   The third step involves protecting the nail with the 3-in-1 Varnish developed by Elissance Paris, which covers the nail in a protective film to render a natural, ultra brilliant finish. The formula is reinforced with vitamin E, which is high in antioxidants and gives protection, suppleness and moisture to the nail. The varnish also includes wheat-germ oil, which is rich in proteins that nourish, protect and stimulate the nail.   Subsequently, this unique formula can be used in combination with coloured varnish. As a base coat, the 3-in-1 Varnish effectively protects nails from the transfer of certain colours and is an ideal product to apply before coloured nail varnish. As a top coat, the product forms a protective film, which gives a high-shine finish and long-lasting maintenance to the colour.   About Elissance Paris   Based in the Paris region (France), B&SENS manufactures and distributes a range of innovative products under the Elissance Paris brand. Having worked for several years within the beauty industry, the company’s founders launched B&SENS with a view to creating simple and stylish high-quality products to meet the needs of modern women.   The company’s novel product formulas bring together the best ingredients from essential oils, minerals and natural extracts. B&SENS’ R&D laboratories analyze, select and extract the active ingredients from these elements and combine them to produce a natural range of cosmetics suited to all skin types. Not a single product developed by B&SENS contains any parabens or has been tested on animals.   The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE in the United Kingdom on 25 February 2014. The French Cosmetic Day will take place on the premises of the French Trade Commission, in the heart of the West End (central London), between 12 noon and 3.00pm.   A total of nine companies will showcase their products, including B&SENS. The other participants are Candora, Demain Nature, Detaille, Indemne, Ixxi, Kadalys, MGC International and Neomist, which are all dynamic and interesting brands looking to build partnerships in the UK.   For further information about the French Trade Commission UBIFRANCE in London, please go to:   For further information about Elissance Paris, please go to:     For further information, please contact :   Quote ref. : FTPB3903 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at : to showcase parental-control solution at MWC 2014

Coline BORDET - 05-févr.-2014 15:40:00 will be showcasing its smart and intuitive multi-device parental-control solution at the Mobile World Congress (MWC) trade show, which will take place from 24 to 27 February 2014 in Barcelona (Spain). This unparalleled filtering-software solution is designed to address the growing need to fight against internet addiction and protect young people from inappropriate content.’s aim, in creating its parental-control solution, was to provide families with a practical and educational tool. This solution, which combines intuitiveness, efficiency and high added value, has already been recognized as a forerunner in the field of parental control. The company’s technology is a genuine breakthrough with regard to parental-control devices on the market. It has placed in a strategic position, to the extent that it has recently become an official partner of the Safer Internet Day 2014 and of the French national scheme known as Internet Sans Crainte (or Safer Internet Program). stands out due to its ability to protect all types of devices, irrespective of the network used (with Wi-Fi connection, in particular). This amounts to an important technical innovation, which is in tune with public expectations as well as those of mobile-telecommunications operators seeking to provide an advanced parental-control service to their customers. identified this market need and has become a specialist in the integration of its technology with mobile-telecoms operators. In fact, it is the first provider to equip a major French mobile-telephone operator with a white label 2.0 parental-control application for smartphones and tablets.   This centralized system is designed to safely guide children through the digital world by focusing on two main objectives: avoiding inappropriate content (patented internet-filtering technology, management of content and applications on smartphones and tablets, etc.), on the one hand, and tackling addiction (usage-time management), on the other.   The software developed by can be downloaded and installed in a few clicks onto smartphones, tablets and computers. It can then be accessed via an application portal or via a secure management console on the website. All operations are centralized from a device connected to the internet, which allows the parents of the under-age users to manage several profiles. is very easy to use with its pre-defined and customizable access schedules, easily accessible statistics with regard to children’s internet use, and its time- and content-management platform. places the child at the heart of the protection process and applies a tailored and unique safety profile for each child, irrespective of the medium used, the connection location, and the type of network. This feature has two benefits: firstly, users are able to calculate the time spent on each device and, secondly, it provides a unified internet filter. features a patented innovative internet-filtering technology (Rapid Host Validation). The analysis (text and images) and site-categorisation motor offers filtering rates that far exceed the standards recommended and achieved by rival software products on the market.   The focal point of has always been the quality of its product and, as such, it places great emphasis on the innovation and added value of the services provided. Accordingly, the R&D division is a crucial part of the company. has been geared towards multi-devices from the onset. As a result, its integrated solution was tested on more than 10,000 families and guarantees protection under all networks, therefore meeting the expectations of mobile-telecoms operators.   The company has expanded into the iOS market, thereby offering an array of solutions to control the use of iPhones, iPads and iPods: control of applications by age group (including Safari), filtering of inappropriate content, limitation of online purchases and other installations, and limitation of use with a corresponding schedule. focuses on B2B marketing by providing its solution — based on a set-up fee and income-share scheme — to mobile-telecoms operators seeking to offer this service to their customers. Thanks to this economic model, the company satisfies the need of mobile-telecoms operators to increase their service portfolio by providing them with a high-added-value product.   The general-public solution takes the form of a subscription on the website. A single licence allows users to equip all the devices used by family members. This package costs €2.99 per month (i.e. less than £2.50).   Nowadays, more and more schools are using digital school bags in the form of tablets. offers a solution that is suited to this use through software that helps to manage application content, create usage schedules, and apply an internet filter. This solution can also be used to automatically allocate different user profiles to students, both inside and outside the institution concerned.   About Ars Nova Systems   Ars Nova Systems is a French company based in Nantes (Western France) that specializes in IT security and the analysis of multi-media content. The company has developed, a multi-device parental-control solution that can be managed remotely via the internet. It has been designed to enable parents to filter the internet content that is available to their children and monitor the time they spend online, in order to fight against internet addiction.   Ars Nova Systems will be showcasing its solution at the Mobile World Congress (MWC) trade show, which will take place from 24 to 27 February 2014 in Barcelona (Spain). MWC is one of the world’s leading events for mobile telecommunications, services and content. The company will be exhibiting on the French Pavilion, in Hall 5 of the trade fair (Stand 5B41, Station 10), and is seeking partners and distributors in Britain.   For further information about the trade show, please go to:     For further information about the company, please go to:     For further information, please contact :   Quote ref. : FTPB3909 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :  

Kadalys launches anti-ageing banana-based cosmetic in UK

Coline BORDET - 22-janv.-2014 17:26:30
Kadalys of France is a highly innovative company specialising in natural cosmetic products incorporating the unique anti-ageing benefits of West Indian bananas into a proven formula. The company, based in Martinique and Paris, will showcase its MUSACTIF® range in London (UK) as part of the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February 2014. Kadalys is seeking distributors in Britain.   “With our roots both in Martinique [in the French West Indies] and in Paris, we can say, at Kadalys, that we have — in more ways than one — found beauty at the heart of the banana plantations of the Caribbean region! We have also placed the banana, with its amazing properties, at the heart of the production of a novel class of 100% organic, truly unique cosmetic products. We are proud of the anti-ageing benefits that our natural cosmetic products offer,” explains Shirley Billot, founder and CEO of Kadalys.   The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February of this year. The French Cosmetic Day, which will take place from 12 noon to 3.00pm on the premises of the French Trade Commission, in the heart of the West End, will enable Kadalys to showcase its novel cosmetic products in Britain for the first time.   Kadalys has developed MUSACTIF®, a banana concentrate with unique properties. Referred to as Kadali in Sanskrit, the ancient Indian language, the banana tree is, in the Hindu tradition, an embodiment of Lakshmi, the goddess of beauty. This giant tropical plant, known as the Tree of a Thousand Uses, holds a special place in the traditional medicine of tropical and sub-tropical countries. Thus, the fruit of the banana tree has long been known for its healing and soothing properties.   After two years of R&D, Kadalys has created two unique, oily active ingredients, which concentrate the extraordinary antioxidant and anti-ageing properties found in green and yellow bananas that grow in the Caribbean region. Kadalys explains that MUSACTIF® fights against signs of ageing by stimulating the skin’s natural mechanisms with clinically proven results: the cosmetic product elaborated by Kadalys boosts the production of collagen by 136% and increases the person’s epidermal thickness, points out company founder Shirley Billot. MUSACTIF® is 100% natural and has been certified organic by ECOCERT.   There are differences in the properties of the green and the yellow banana. The green banana offers a perfectly balanced concentration of antioxidants and OM9 (or Omega 9 elements): when applied, extracts from the green banana counter the first signs of ageing and protect the skin against chemical aggressions by the atoms (or groups of atoms) known as free radicals.   The yellow banana, for its part, contains remarkably high levels of phytosterols, polyphenols, OM6 (Omega 6) and OM3 (Omega 3), which neutralize the free radicals and provide the skin with unique regenerating and restructuring properties. “This helps your skin fight against the visible signs of ageing and reduces their appearance,” explains Shirley Billot.   Since its launch in September 2012, Kadalys has enjoyed considerable coverage in the French media. The company won two awards in September 2013. Firstly, the quality of Kadalys’ products was recognised as part of the Victoire de la Beauté Awards, which are the most prestigious French prize in the field of cosmetic products.   Kadalys submitted three different products — Musaclean peel, Green Banana nutritive oil and Musalis serum — to the 70-strong jury in 2013. After rigorous tests, all three won the prestigious award, which is regarded as a guarantee of a product’s effectiveness across the industry. Kadalys’ cosmetic products were praised for their texture, perfume and efficacy.   Secondly, Kadalys’ products won two prizes at COSMEETING Paris, which focuses on the most promising brands and stages a competition that is highly valued by industry players and specialists. The COSMEETING awards stem from the recognition that is afforded by a demanding jury going by the highest standards — a jury made up of international prescribers on the lookout for new talents and innovative concepts.   Each year, at COSMEETING, brands are singled out that meet stringent criteria in terms of innovation, originality and novelty. In 2013, Kadalys won two Beauty Challenger Awards: the Press Favourite Award and the Emerging Brand Award.   About Kadalys   Kadalys is owned by SHB SAS, a French-based company specialising in cosmetics that was created by Shirley Billot in 2011. Kadalys runs operations in Martinique (in the French West Indies) and in Paris (in mainland France). As part of its international expansion, Kadalys is currently looking for distributors in the UK.   The company specialises in researching and developing new active ingredients inspired by Creole medicine, the traditional medicine of the Caribbean region. Kadalys has acquired particular expertise in the beauty benefits of active ingredients extracted from the banana tree, as found in the West Indies.   In 2012, the company was nominated by the French Ministry of Higher Education and Research on the occasion of the 14th national competition for businesses involved in innovative technologies: Kadalys was awarded the status of Young Innovative Company (Jeune Entreprise Innovante or JEI, in French).   The company will attend the French Cosmetic Day, in central London, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February 2014. The French Cosmetic Day will take place on the premises of the French Trade Commission, in the heart of the West End, between 12 noon and 3.00pm.    A total of nine companies will showcase their products, including Kadalys. The other participants are Candora, Detaille, Demain Nature, Elissance, Ixxi, Indemne, MGC International, and Neomist, which are all dynamic and interesting brands looking to build partnerships in the UK.   For further information about the French Trade Commission UBIFRANCE in London, please go to:    For further information about Kadalys, please go to:     For further information, please contact :   Quote ref. : FTPB3904 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :  

Alphatrad extends pan-European presence from Denmark to Italy

Joanna Routaboul - 22-oct.-2013 15:52:31
In response to growing market demand, Alphatrad, part of the Optilingua Group and a pan-European leader in the field of translation services, has opened new offices in Copenhagen (Denmark) and is preparing to set up a branch in Italy. In addition, new services, such as film subtitling, audio-file transcription and vocal dubbing, are being implemented in order to meet customer requirements.   With over 35 years’ experience in the translation field, Optilingua Group already boasts a host of affiliates and offices throughout Europe and operates under the names Alphatrad, Traducta or Viaverbia. The company provides translation services by native speakers across all business sectors, as well as proofreading/copywriting services in over 50 languages.   With branches in Britain and across Continental Europe (Austria, Belgium, Denmark, France, Germany, Italy, Luxembourg, Portugal, Spain and Switzerland), the Optilingua Group and its affiliates rely on an extended network of specialist translators. The push into Denmark, with the opening of offices in the capital, Copenhagen, and into the Italian market comes after Optilingua Group’s recent acquisition of Viaverba, a translation agency based in Belgium and Luxembourg.   Alphatrad International has been diversifying the translation services it offers, which now include film subtitling, audio-file transcription and vocal dubbing — the aim being to meet the requirements of a diverse client base. Alphatrad International also offers a website translation service, whereby the translated version can be uploaded directly onto the client entity’s server.   Alphatrad International currently oversees a network of 80 agencies and 3,500 translators worldwide. Thanks to the company’s international structure, its translators are able to work on projects in their native languages.  In order to select the appropriate translator in any given field, the company has developed Alphasearch, a software solution which locates, in real time, the best-qualified translators for any specific translation job.   Alphatrad International has a worldwide network of copywriters and translators that have been carefully chosen for both the skilled, meticulous way in which they approach their work and for their ability to meet the company’s high standards.  Each interpreter and translator is trained to use Alphatrad’s specific working methods, supported by a highly efficient intranet system.   Located in areas where the export business thrives, all agencies and companies belonging to Optilingua Group have advisers who will effectively find the best-equipped translator or interpreter for a given project. All Optilingua Group offices and agencies work together and each project is subject to a quality-control register, covering everything from follow-up to translation, validation and traceability.   This quality-control framework ensures that clients get the high standards of service they expect, and has consolidated Optilingua Group’s leadership in the translation field. It is also for this reason that the group has established excellent working relationships with well-known companies such as ACCOR, American Express, Bureau Veritas, Ernst and Young, Nintendo France, Nokia, Reebok, Toshiba and Xerox, among others.   About Optilingua Group and Alphatrad International Optilingua Group has over 35 years’ experience in the translation sector and has more than 80 sales offices across Europe. Alphatrad International is the commercial name used by Optilingua Group when targeting global customers.   Alphatrad International operates in accordance with European Quality Standard EN 15038:2006 for Translation Service Providers, under Registration No.7U228.   For further information about the company, please go to:     For further information, please contact :   Quote ref. : FTPB3887 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :  

Tipiak’s Tesco offering gets the party started this Christmas

Joanna Routaboul - 15-oct.-2013 16:31:13
Tipiak, a French manufacturer of frozen party-food products, has launched two new products in time for the Christmas party season. In Britain, these gourmet treats are available from Tesco at a recommended retail price of £5 per box and can be found in the frozen-produce aisles.  Easy to serve, the desserts — French Macarons and French Mini Pâtisseries — can be defrosted in the refrigerator and are ready to eat after just one to two hours.   Anne-Marie Beguin, Senior National Account Manager for Tipiak in the UK, explains: “We noticed there was a gap in the Frozen Party Foods offer for premium festive products and we were convinced we could fill that gap thanks to Tipiak’s years of expertise in sweet and savoury canapés.”   Innovation is at the heart of Tipiak’s strategy. Anticipating new market trends is the key to creating new products that meet customer expectations, particularly during the Christmas and New Year holidays, when consumers are seeking premium products. Tipiak Traiteur Pâtissier, the company’s cocktail-party division, has experienced steady development since its creation more than 15 years ago.   Today, Tipiak Traiteur Pâtissier is market leader in finger foods and appetizers thanks to its wide range of high-quality products, ongoing innovation, and a ‘ready-to-use’ format.   Tipiak Traiteur Pâtissier has been present in the UK for over 10 years in the foodservice industry — supplying Brakes and 3663 — and Tipiak is now taking its first step into the retail market.  Tipiak’s gourmet treats are now available from Tesco supermarkets across Britain, at a recommended retail price of £5 per box; they can be found, in time for the festive season, in the frozen-produce aisles.   Anne-Marie Beguin explains: “Here, at Tipiak, we are delighted and very excited to have the 12 French Macarons and 12 French Mini Pâtisseries on sale at Tesco. The aim of Tipiak is to become a recognised player for premium quality and innovation within the chilled and frozen Party Food categories. We are working closely with retailers to understand consumer needs and develop tailor-made products.”   The 12 French Macarons and 12 French Mini Pâtisseries are presented on a black tray protected by a plastic film and packed in an attractive box.   The French Macarons pack offers varieties that come in four flavours: chocolate (with cocoa from Santo Domingo), vanilla (with vanilla from Madagascar), salted caramel (with salt from Guérande, in Western France) and strawberry (with real Mara des Bois strawberries).   Tipiak macarons are made with selected, whole almonds from California that are ground in-house, in order to guarantee the full flavour in the macarons. The macarons are then generously filled with chocolate ganache, butter cream or fruit purée to offer a soft creamy centre. Their firm but delicate shells are finally sandwiched together by hand.   The French Mini Pâtisseries pack offers four of the most famous traditional French pastries: Paris-Brest, a typical choux bun filled with praline cream and topped with almond or hazelnut; a macaron topped with peach purée and a raspberry; a religieuse, which is a well-known treat of two choux buns filled with crème patissière and coated in chocolate; and, finally, a caramel éclair, i.e. a choux pastry finger filled with a salted-caramel cream. The choux pastry is made in-house and then carefully filled and glazed by hand.   About Tipiak   Tipiak Group was created in 1967 from the merger of two century-old French companies. Tipiak specializes in the manufacture and distribution of dry and frozen products through four key divisions. The company is headquartered in Nantes (Western France) and has an office in the UK.   In 2012, Tipiak Traiteur Pâtissier had a turnover of €55.6 million and employed close to 560 staff. In order to meet potentially significant market growth, both inside and outside France, the division has three production sites that are IFS- and BRC-certified — with IFS standing for International Food Standard, and BRC for British Retail Consortium.   For further information about the company, please go to:   For further information, please contact :   Quote ref. : FTPB3875 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :  

Maileva’s hybrid mail boosts law firm’s direct-marketing campaign

Joanna Routaboul - 28-août-2013 17:05:14
Custom Wills Ltd’s testimonial shows how Maileva’s novel solution can boost an SME’s business: the legal-services firm based in England revamped its entire marketing strategy thanks to Maileva’s assistance. Maileva offers an innovative direct-marketing solution that helps SMEs grow fast: it is neither email nor direct mail, but hybrid mail — an exciting, economical and proven marketing concept.   In spite of all the talk about the positive impact of email marketing and the rising importance of social media, key statistics from the Mail Media Centre ( ) show that a modern twist on a more traditional marketing channel could well be the answer for businesses that are keen to expand quickly — and find that electronic communications can disappoint. As research shows, email response rates are on the decline and social-media channels, on their own, seldom have the desired impact: people are simply being turned off by overexposure to electronic communications and web-based media, so that the return on investment (or RoI) can be poor. This is why major brands are returning to direct mail. Whereas 11% of marketing emails are opened, the opening rate is 91% for prospecting direct mail: indeed, the RoI for direct mail has been rising steadily over recent years, while there has been a marked erosion in the RoI for online communications. The latest data from the Mail Media Centre shows that 10.9 million adults, in the UK, have not even used the internet at all in the past 12 months… In the face of the evidence, most businesses will admit that the advantages of direct mail cannot be underestimated, but they also tend to worry that they cannot afford such campaigns and do not have the time to execute them. Running a direct-mail campaign can seem daunting, concedes Pascal Brighi, UK Director at Maileva: “Traditionally you would need to print the letters, stuff envelopes, and pay a standard postage rate. Alternatively, you could phone a mailing house for help but, unless you are sending hundreds or thousands of letters, they may not be interested.” Given the context and the problem, companies need a practical solution: “That solution is Maileva. Maileva has been launched in the UK to meet this need. Maileva is a hybrid-mail solution, bringing the best of online technology and physical mail together,” explains Pascal Brighi. In a few minutes, businesses using the Maileva service can log on to the Maileva website, create the letter they want to send, upload their address and other details, select the mail option they need (first class or second class), and click on ‘send’: the job is done. The documents are then sent to Maileva’s quality-approved printing-and-mailing centre, whose specialist teams take care of the rest of the process, on behalf of the client entity. Nicola Cameron, Director of Custom Wills, a small legal-services firm based in Bedfordshire (UK), has used Maileva’s services: she explains (below) in what ways Maileva’s hybrid-mail solution has proved invaluable to her business. Case study: Custom Wills Ltd Can you describe your company in a few words? Custom Wills Ltd is a family business that offers wills, probate support, and power-of-attorney services. I founded Custom Wills in 2010 and I have already written thousands of wills and have more than 3,000 customers. What kind of marketing issues has Custom Wills faced in the past few years? For small and medium[-size] businesses like mine, marketing can be difficult, especially direct marketing. I wanted to do direct-mail campaigns to introduce the brand, give my contact details, and promote my services. But I did not want to sit and stuff envelopes, or pay huge costs for ink, stamps, or a franking-machine contract. So, I tried to send emailing campaigns, but the results were quite poor, and I realised actual letters went down much better with my customers.   When did you start using Maileva? I started to use Maileva last year [in 2012], and it basically changed my whole marketing strategy. With a few clicks and a little thought, I was able to send direct-mail campaigns to old clients and recent clients, all totally personalised and batched with different marketing messages. Following the client campaign, we embarked on attracting more new clients and purchased mailing lists available from Maileva. The data was guaranteed to be accurate and really helped us target our exact demographic [category] of people who are most likely to get around to making their Last Will & Testament. We sent different letters to different ages and sexes to appeal to what is important to them when deciding to make a will, and which company to use. We now send these prospecting letters to new recipients monthly to generate more appointments regularly. What do you like about Maileva? I like the fact that Maileva is very easy to use. But, also, Maileva offers a lot of functionalities I wouldn’t be able to use if I was running my direct-mail campaigns by myself, such as data cleansing, address checks, online archiving, and data purchase. How have you benefited from using Maileva? First, I have saved a lot of money using Maileva. Just the price of a stamp would be 60p [i.e. £0.60] per letter, plus paper, envelopes, etc., and I really did not want to get into long, strict contracts with [providers of] expensive franking machines, when my campaigns are ad hoc. But, also, using Maileva is a fantastic time saver. In a few clicks, everything is taken care of. No wasted ‘will-writing time’ stuffing envelopes or changing printer ink. A whole campaign can be sent in the post as quickly as an email, but with much better response rates. And I don’t have to worry about paper jams anymore! Would you use Maileva again? Yes, definitely. And I plan to use Maileva even more as the return on investment is so good. It is just the marketing tool we have been looking for! About Custom Wills Ltd Customs Wills Ltd is headquartered in Sandy, in the county of Bedfordshire (England). Custom Wills Ltd is a legal-services firm providing personalised services to its clients. Custom Wills Ltd specialises in the writing of wills, in probate support, in power-of-attorney issues, and in the safe storage of documents. The company can assist with funeral plans and estate planning. For further information about Custom Wills Ltd, please go to: About Maileva In the UK, Maileva is headquartered in Bedford, in Bedfordshire (England). In 2011, Maileva printed 90 million pages for 10,000 customers. Launched in France in 2002, Maileva is now Europe’s leading provider of hybrid direct-mail solutions. BTB Mailflight, the company behind the launch of the service in Britain, was established in 1969. For further information about Maileva, please go to:   For further information, please contact :   Quote ref. : FTPB3877 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :  
The French Trade Commission UBIFRANCE in London:  The partner of choice of the French Export Team The French Trade Commission UBIFRANCE in the UK, which is based in central London, is a French government organisation that comes under the aegis of the Secretary of State in charge of Foreign Trade.  UBIFRANCE assists French-based companies seeking potential partners and new markets within the United Kingdom, and, more generally, promotes Franco-British trade relations. Our team can help UK-based companies to identify potential French suppliers. The UK is a mature and demanding market, but it is also full of potential and opportunities: over 15,000 French businesses already sell their goods and services in Britain. In 2011, UBIFRANCE UK made a difference by helping French-based businesses across the board - UBIFRANCE UK organised 35 trade missions and trade shows for French exhibitors - UBIFRANCE UK accompanied and assisted 600 French-based


French Healthcare


Press area & Media Gallery
Latest comments