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France adds zest to its gourmet exports with So French So Good

Joanna Routaboul - 11-juil.-2014 14:29:20
What else does one expect from France, where gastronomic standards are so high? Yet, cultivating gourmets’ taste buds the world over also pays off in economic terms: French gourmet products and fine foods, as a sector, are worth €7 billion, encompassing 250 product categories and amounting to 16% of the French food industry’s total exports. In this field, French exporters total 1,200 companies, 90% of which are SMEs. What may be mainstream in France, in terms of fine foods and culinary excellence, the rest of the world often perceives as symbolizing culinary art that can only be Made in France. Christophe Monnier, in charge of the Fine Foods Department at French export-support agency UBIFRANCE, describes a high-end market that is both diverse and dynamic. Baked goods, biscuits and chocolate account for 50% of French exports of gourmet products. Within this segment of the market, two characteristically French trends stand out. First, there is an absolute respect for authentic flavours and for regional and local traditions, as neatly summed up by the French concept of terroir. Each gourmet product has its own story to tell, unlike any other, which is also its unique selling point. Secondly, with health concerns and awareness of dietary issues coming to the fore, carefully prepared, organic and eco-friendly branded products coming from France have gained worldwide recognition and the trust of consumers, and rightly so. Major players in the fine-foods sector such as Valona (high-quality chocolates), Rougie (foie gras), Bridor (French bakery products) and Boiron Frères (fruit and vegetable coulis), among many others, are being increasingly proactive when providing international clients with their exclusive products and unrivalled expertise. And of course, reliable logistics is the name of the game. Each year, sectoral experts at UBIFRANCE such as Christophe Monnier help up to 830 prospecting companies leverage their efforts through Saveurs de France, a French professional and trade association in the field of gastronomic products, and other, similar promotional programmes such as the So French So Good campaign. All these initiatives give French exporters the opportunity to demonstrate their expertise and know-how in new export markets, from Latin America to Asia. Christophe Monnier and his colleagues also help set up highly selective and fruitful meetings with purchasing agents, distributors and importers who are interested in the French products on offer. French suppliers of fine foods do not forget the importance of their domestic market and that of neighbouring French-speaking countries. In 2013, however, sales growth was muted in countries such as Switzerland (up by 0.4% on the year before) and Belgium (up 4.2%), which are mature markets for French goods. Many French-based companies, encouraged by the presence of an important French community in Britain, crossed the Channel to do business in the UK, where exports of French fine-food products grew markedly in 2013, as compared to the year before (up 8.9%). Central and Eastern Europe offered even bigger opportunities for expansion, with sales rising strongly in Russia (13.5%) and in Austria (17.1%). In fact, the further exporters went, the bigger the rewards could be: in the Far East, exports of fine-food products from France rose markedly, from Hong Kong (up 12.8%) to Singapore (up 14.3%). In mainland China, the figures were even more impressive, with sales up by 33.3%. In the Middle East, companies marketing gourmet food products to Dubai (UAE) and Saudi Arabia were rewarded with a growth rate exceeding 20%. Christophe Monnier stresses the importance of three trade events for the promotion of French excellence in fine foods. SIAL and EUROPAIN, which are known to be leading trade shows where deals get done — more particularly in the field of consumer products — are two. The ultimate culinary event, however, has to be the Cuisine Summit at the SIRHA  trade fair, in Lyons, explains Christophe Monnier. All the French know-how in the industry is mustered in order to create an exceptional experience across 40,000 square metres of floor space. This unique trade event culminates in the awarding of the prestigious prize known as the Bocuse d’Or: it follows a televised cooking competition among the world’s most renowned chefs, who represent their respective countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning, points out Christophe Monnier of UBIFRANCE. For further information about French companies in the fine-food sector, please go to: Bakery, Grocery, Baked Goods, Miscellaneous

YOU DON’T NEED A CRM launches Smart Prospect Lists

Marine - 25-juin-2014 11:25:13
YOU DON’T NEED A CRM, a company specialising in CRM solutions tailored to the needs of microenterprises and SMEs’ sales forces, has announced the launch of its innovative Smart Prospect Lists — a spreadsheet that is packaged with a business-development management tool in SaaS mode, thus making it possible to reconcile cold calling with the management of prospective contacts. The company, which already sells its solutions to businesses across Britain, is opening a London office.   Sunny Paris, CEO of YOU DON’T NEED A CRM, explains: “Having a physical presence in the United Kingdom and, particularly, in London, is of crucial importance for our development. Not only are UK businesses very well connected and responsive to the type of service that we are offering, but London, through its dynamism and the diversity of its inhabitants, is an essential base for reaching out internationally.”   YOU DON’T NEED A CRM already has clients in over 20 countries around the world, including Britain. Opening a London office will help the company grow across the UK and internationally. Neil Thomson, Commercial Manager of 2020 SolarPV ( www.2020heating.com ), a British company that markets and installs solar panels, says, “We need to follow up our leads until they either become a customer or are lost, and YOU DON’T NEED A CRM does that job very well. Input of new leads is simple and flexible. Recording follow-up calls is easy. And setting up a reminder for the next call is quick. Every day, we can look at the list of ‘Next Actions’ and make the appropriate calls. YOU DON’T NEED A CRM helps us to keep on top of our sales process in a simple manner, without having to labour under the weight of a complex CRM [system].” Sebastien Blanc, General Manager at Struq ( www.struq.com ), a leading UK-based technology company delivering performance advertising to major retailers worldwide, says, "We tried a lot of CRM solutions: most failed because they are hard to use and are a burden for sales representatives. We love You Don’t Need a CRM because it actually helps sales people do their job: they use the stand-by feature to be reminded of next steps, data is up to date and, as a result, sales leaders have accurate information about what’s going on. It is very easy to use and has a great User Interface. I definitely recommend this tool for any sales team in need of an efficient pipe-management tool.” Far too often, microenterprises and SME salespeople are forced to navigate between several tools in order to manage their business-development work. Typically, these tools will include a spreadsheet with limited features for the contacts files (which members of the sales force use in their cold calling), on the one hand, and a classic CRM tool, often complex and expensive, to manage opportunities (once the initial contact person turns into a genuine prospect and the business need has been properly identified), on the other. “With the launch of the Smart Prospect Lists, it becomes possible for sales people to benefit from the best of both worlds!” explains Sunny Paris, CEO of YOU DON’T NEED A CRM. “With our technology, an online spreadsheet is integrated directly into the YOU DON’T NEED A CRM application, which makes it possible to import lists of contacts or development files and to work without changing your practices. This makes your life easier and far more productive!” Smart Prospect Lists is a tool that helps manage one’s contacts, from cold calling through to the management of prospective leads. Salespeople can thus carry out their cold calling (or emailing), amend their files, and transform — at the click of a mouse — a contact into an opportunity, when the person contacted has shown signs of interest. A crucial advantage is that all the data relating to the prospect (i.e. the prospect’s attributes) are correctly defined in the system, and in real time. Once the prospect has been transformed into an opportunity, the salesperson benefits from all the effectiveness of the YOU DON’T NEED A CRM platform, which will help him (or her) to finalise the sale. The platform features an integrated management tool for To-Do tasks; full synchronisation with the schedule in order to manage follow-ups; a comprehensive history of information exchanges; an activity-flow monitoring functionality; and, finally, detailed statistics, among other functionalities. About YOU DON’T NEED A CRM Launched at the end of 2013 and headquartered in Paris (France), YOU DON’T NEED A CRM is a company that specialises in business-development management solutions in SaaS mode that are specially tailored to the needs of microenterprises and SMEs. Following the company’s commercial success and its fast growth since its launch, YOU DON’T NEED A CRM has decided to open an office in London (UK), which will assist the business in its development across Britain and in other export markets worldwide. The YOU DON’T NEED A CRM solution is already sold to clients in over 20 countries around the world, including the UK. For further information, please go to: ht tp:// YouDontNeedaCRM.com              

DECITEX intelligent textiles to supply NHS Supply Chain in UK

Aurore Bernard - 22-avr.-2014 18:29:34
DECITEX of France, which specializes in the development of intelligent and innovative textiles for use in professional cleaning, has announced a new contract with NHS Supply Chain. Following numerous introductions and tests in some of the largest NHS hospitals across Britain, it was DECITEX’s precise knowledge of this market that helped the company to secure the contract for the UK’s National Health Service (NHS).   DECITEX, a French-based manufacturer at the heart of innovation for microfibre cleaning textiles, has announced a new contract with NHS Supply Chain, following a call to tender for cleaning products for floors and surfaces, to have its products available for purchase by the NHS in England and Wales.   A total of 26 DECITEX products will be listed by NHS Supply Chain, including single- as well as short-and-long-term usage solutions adapted to hazardous areas, such as operating theatres and isolation rooms.   DECITEX’s textiles have proven efficiency and its single- and short-usage cloths have been approved in accordance with the EN13697 standard. These products allow all hospitals, including state-of-the-art ones, to choose to clean floors with water, whilst ensuring the demands of ATP tests are met. Created in 2000, DECITEX is part of the 3E sustainable-energy concept. The company’s main aim is to improve the quality of cleaning and ergonomics whilst considering the associated constraints and working on the reduction in usage costs of the products.   DECITEX’s textile engineers are encouraged to think about the efficiency of the textile for cleaning purposes before considering the addition of a chemical component. The material has also been developed to improve user comfort, not just in terms of autonomy and hygiene, but also in terms of design — a notion often overlooked in this field.      From their design and manufacture in France up to their final use in situ, DECITEX products offer unique and innovative sustainable-development solutions in the field of cleaning textiles. In effect, using DECITEX products makes it possible to save considerable amounts of water, chemicals and energy used in laundry. The specialist company also offers to recycle its products at the end of their use.   DECITEX products are sold in countries around the world including Australia, Canada, France, Switzerland, the United Arab Emirates (UAE) and the UK. DECITEX products, so as to better meet the needs of today’s users, are manufactured up to the highest standards. Over six million units of DECITEX products are sold each year to the pharmaceutical and aerospace industries, as well to numerous operating theatres within hospitals, in many countries.   About DECITEX DECITEX is a French-based company specializing in microfibre wiping textile for professional use. The company was founded in July 2000 by Guillaume Leymonerie, CEO of the 3E Concept Group.   As a manufacturer, DECITEX’s role is to design and produce high-performance textiles — i.e. mops and wipes made from microfibre — that are easy to use. DECITEX listens to what its customers have to say and innovates as per their needs.   The company complements its textile-technology expertise (focused on issues such as cleaning time, ease of use, cost per use, and impact on the environment) with a lightweight, ergonomically designed range of handles and frames.   For further information, please go to:   http://www.decitex.com/index.php   For further information, please contact :   Quote ref. : FTPB3928 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

Cordia’s English-version e-catalogue brings fire-safety innovation to the UK

Aurore Bernard - 20-mars-2014 16:32:18
Cordia of France provides an extensive range of fire-safety solutions and technologies: the company is now launching an English-language website and catalogue, with a view to expanding into the British and international market. Quotations for a wide range of specialist products and solutions can easily be requested on the company’s user-friendly web portal. “We are an independent company specialising in a very wide range of fire-safety solutions. Our solutions meet the global needs of fire-safety professionals, and we are in a position to study (and respond to) any request for a quote that comes to us: we will then make an offer to the prospective client that can be specifically tailored to their requirements. We are proud of our capacity to respond to client needs in a way that is adapted to their individual situation,” explains Jean-Yves Maturel, founder and CEO of Cordia. With the launch of its English-language online catalogue, Cordia is embarking on a new phase in its international expansion, more particularly into the British market. In the UK, Cordia is already able to offer 300 different product lines, which represent a selection of innovative products out of its 1,000 references currently available on the French market. The company intends to increase its offering in Britain over time. A hard copy of the 2013-2014 catalogue can be ordered and will be delivered for free. Cordia has an extensive product catalogue, which includes fire-alarm products, fire-extinguisher servicing equipment, fire-flame generators, gas and extinguishing systems, and more. The company prides itself on delivering quality fire-safety equipment, but also a comprehensive aftersales service, combined with training in the use of Cordia’s fire-safety solutions. Requesting a quote on the website could not be easier, whether the buyer already has an account with Cordia or not. All the relevant information is readily accessible on the Cordia web portal, which is easy to navigate and user-friendly. The company has provided fire-safety equipment since 1987, when it was set up by Jean-Yves Maturel. The specialist company also takes care of the servicing and maintenance of installed units for its clients, as part of its commitment to customer care. “Since the beginning, our reputation has been based on a strong ability to innovate and adapt any firefighting technology to the specific needs of the various countries where we operate, starting with equipment and solutions complying with French standards. Today, we are expanding throughout Europe and beyond,” explains Jean-Yves Maturel. Cordia is now considered to be a key player in the field of fire-safety equipment and services for European manufacturers and dealers. The company’s product portfolio is the largest in France — with over 1,000 individual products for the French market — and grows all the time. Cordia is now expanding its services worldwide. “We are currently delivering our ranges of fire-safety products in many countries, where we are proud to protect and safeguard people and property,” says Jean-Yves Maturel. Cordia’s key commitment to clients is twofold. First of all, the company strives to deliver a customer service that provides state-of-the-art systems, on time and on budget. Second, Cordia is keen to constantly challenge company processes in order to launch, every year, a new series of innovative products that are reliable and cost-effective. Cordia’s proven commitment to fire-safety innovation stems from the company’s sustained investment in R&D and the launch of novel products on an ongoing basis. Cordia’s Innovations page, on its website, illustrates the company’s focus on technological improvement. About Cordia   Cordia has provided fire-safety equipment since 1987, when it was set up by Jean-Yves Maturel, the company’s founder and CEO. Cordia is headquartered at Mitry-Mory, to the North-East of Paris (France), close to Roissy Charles de Gaulle airport.   With the launch of the English version of its comprehensive online catalogue, the company is seeking to expand internationally and, more particularly, in the British market. For further information, please go to:   www.myfiresafetyproducts.com   For further information, please contact :   Quote ref. : FTPB3923 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

Elissance Paris range nails it at French Cosmetic Day 2014

Coline BORDET - 07-févr.-2014 12:30:39
Elissance Paris will be attending the French Cosmetic Day, in London (UK), on 25 February 2014, which will enable the company to showcase its three innovative products dedicated to restoring broken, damaged and dehydrated nails. The clinics run by development-laboratory Elissance Paris of France propose a three-stage treatment designed to reinvigorate and protect the nail, using products enriched with ultra-nourishing natural elements. Elissance Paris is seeking partners and distributors in Britain.   For several years, varnishing has been the must-have beauty product for those seeking to add a splash of colour to their wardrobe. However, the growth in the number of boutiques and nail bars offering a range of treatments — from semi-permanent varnishing to gel coating — has had a damaging effect on the health of women’s nails.   The removal of such treatments often involves the use of harsh chemicals and UV light, which damage and dry out the nail. Moreover, many external factors such as climate, diet and environment equally influence the state of a person’s nails. Elissance Paris’ solution is designed to reverse the damaging effects of modern treatments in a few simple stages.   The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE in the UK on 25 February of this year. The French Cosmetic Day, which will take place from 12 noon to 3.00pm on the premises of the French Trade Commission, in the heart of the West End, will enable Elissance Paris to showcase its novel concept in Britain for the first time.   The Elissance Paris solution can be easily implemented in three stages. The first step involves reinvigorating the nails with Elixir, which is a nourishing solution composed of oils and natural essences including myrrh, chestnut oil, and vitamins A, E and Provitamin B5. This combination of ingredients encourages healing, regeneration and growth of the nail.   A generous amount of Elixir should be applied nightly to the cuticles, and then, delicately massaged into the nail. The surplus should be left overnight to be absorbed by the nail and the cuticle. The next morning, the Elixir should be washed away with soap and another base layer should be applied. This process should be repeated daily over a period of 10 days.   The second step involves the application of Le Gommage, the deep-cleaning formula that softens and eliminates dead cuticles from the surface of the nail, allowing for a complete clean. Le Gommage contains high levels of vitamins and proteins, as found in almond oil, which is valued for its moisturising and softening effect; lemon oil, for its purifying and antiseptic properties; and, finally, glycerine, in order to restore hydration to the skin and nail.   The third step involves protecting the nail with the 3-in-1 Varnish developed by Elissance Paris, which covers the nail in a protective film to render a natural, ultra brilliant finish. The formula is reinforced with vitamin E, which is high in antioxidants and gives protection, suppleness and moisture to the nail. The varnish also includes wheat-germ oil, which is rich in proteins that nourish, protect and stimulate the nail.   Subsequently, this unique formula can be used in combination with coloured varnish. As a base coat, the 3-in-1 Varnish effectively protects nails from the transfer of certain colours and is an ideal product to apply before coloured nail varnish. As a top coat, the product forms a protective film, which gives a high-shine finish and long-lasting maintenance to the colour.   About Elissance Paris   Based in the Paris region (France), B&SENS manufactures and distributes a range of innovative products under the Elissance Paris brand. Having worked for several years within the beauty industry, the company’s founders launched B&SENS with a view to creating simple and stylish high-quality products to meet the needs of modern women.   The company’s novel product formulas bring together the best ingredients from essential oils, minerals and natural extracts. B&SENS’ R&D laboratories analyze, select and extract the active ingredients from these elements and combine them to produce a natural range of cosmetics suited to all skin types. Not a single product developed by B&SENS contains any parabens or has been tested on animals.   The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE in the United Kingdom on 25 February 2014. The French Cosmetic Day will take place on the premises of the French Trade Commission, in the heart of the West End (central London), between 12 noon and 3.00pm.   A total of nine companies will showcase their products, including B&SENS. The other participants are Candora, Demain Nature, Detaille, Indemne, Ixxi, Kadalys, MGC International and Neomist, which are all dynamic and interesting brands looking to build partnerships in the UK.   For further information about the French Trade Commission UBIFRANCE in London, please go to: http://www.ubifrance.com/uk/   For further information about Elissance Paris, please go to: www.els-beauty.com     For further information, please contact :   Quote ref. : FTPB3903 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

Parentsaround.com to showcase parental-control solution at MWC 2014

Coline BORDET - 05-févr.-2014 15:40:00
Parentsaround.com will be showcasing its smart and intuitive multi-device parental-control solution at the Mobile World Congress (MWC) trade show, which will take place from 24 to 27 February 2014 in Barcelona (Spain). This unparalleled filtering-software solution is designed to address the growing need to fight against internet addiction and protect young people from inappropriate content.   Parentsaround.com’s aim, in creating its parental-control solution, was to provide families with a practical and educational tool. This solution, which combines intuitiveness, efficiency and high added value, has already been recognized as a forerunner in the field of parental control. The company’s technology is a genuine breakthrough with regard to parental-control devices on the market. It has placed Parentsaround.com in a strategic position, to the extent that it has recently become an official partner of the Safer Internet Day 2014 and of the French national scheme known as Internet Sans Crainte (or Safer Internet Program).   Parentsaround.com stands out due to its ability to protect all types of devices, irrespective of the network used (with Wi-Fi connection, in particular). This amounts to an important technical innovation, which is in tune with public expectations as well as those of mobile-telecommunications operators seeking to provide an advanced parental-control service to their customers.   Parentsaround.com identified this market need and has become a specialist in the integration of its technology with mobile-telecoms operators. In fact, it is the first provider to equip a major French mobile-telephone operator with a white label 2.0 parental-control application for smartphones and tablets.   This centralized system is designed to safely guide children through the digital world by focusing on two main objectives: avoiding inappropriate content (patented internet-filtering technology, management of content and applications on smartphones and tablets, etc.), on the one hand, and tackling addiction (usage-time management), on the other.   The software developed by Parentsaround.com can be downloaded and installed in a few clicks onto smartphones, tablets and computers. It can then be accessed via an application portal or via a secure management console on the Parentsaround.com website. All operations are centralized from a device connected to the internet, which allows the parents of the under-age users to manage several profiles.   Parentsaround.com is very easy to use with its pre-defined and customizable access schedules, easily accessible statistics with regard to children’s internet use, and its time- and content-management platform.   Parentsaround.com places the child at the heart of the protection process and applies a tailored and unique safety profile for each child, irrespective of the medium used, the connection location, and the type of network. This feature has two benefits: firstly, users are able to calculate the time spent on each device and, secondly, it provides a unified internet filter.   Parentsaround.com features a patented innovative internet-filtering technology (Rapid Host Validation). The analysis (text and images) and site-categorisation motor offers filtering rates that far exceed the standards recommended and achieved by rival software products on the market.   The focal point of Parentsaround.com has always been the quality of its product and, as such, it places great emphasis on the innovation and added value of the services provided. Accordingly, the R&D division is a crucial part of the company. Parentsaround.com has been geared towards multi-devices from the onset. As a result, its integrated solution was tested on more than 10,000 families and guarantees protection under all networks, therefore meeting the expectations of mobile-telecoms operators.   The company has expanded into the iOS market, thereby offering an array of solutions to control the use of iPhones, iPads and iPods: control of applications by age group (including Safari), filtering of inappropriate content, limitation of online purchases and other installations, and limitation of use with a corresponding schedule.   Parentsaround.com focuses on B2B marketing by providing its solution — based on a set-up fee and income-share scheme — to mobile-telecoms operators seeking to offer this service to their customers. Thanks to this economic model, the company satisfies the need of mobile-telecoms operators to increase their service portfolio by providing them with a high-added-value product.   The general-public solution takes the form of a subscription on the www.parentsaround.com website. A single licence allows users to equip all the devices used by family members. This package costs €2.99 per month (i.e. less than £2.50).   Nowadays, more and more schools are using digital school bags in the form of tablets. Parentsaround.com offers a solution that is suited to this use through software that helps to manage application content, create usage schedules, and apply an internet filter. This solution can also be used to automatically allocate different user profiles to students, both inside and outside the institution concerned.   About Ars Nova Systems   Ars Nova Systems is a French company based in Nantes (Western France) that specializes in IT security and the analysis of multi-media content. The company has developed Parentsaround.com, a multi-device parental-control solution that can be managed remotely via the internet. It has been designed to enable parents to filter the internet content that is available to their children and monitor the time they spend online, in order to fight against internet addiction.   Ars Nova Systems will be showcasing its Parentsaround.com solution at the Mobile World Congress (MWC) trade show, which will take place from 24 to 27 February 2014 in Barcelona (Spain). MWC is one of the world’s leading events for mobile telecommunications, services and content. The company will be exhibiting on the French Pavilion, in Hall 5 of the trade fair (Stand 5B41, Station 10), and is seeking partners and distributors in Britain.   For further information about the trade show, please go to: www.mobileworldcongress.com     For further information about the company, please go to: www.parentsaround.com     For further information, please contact :   Quote ref. : FTPB3909 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

Kadalys launches anti-ageing banana-based cosmetic in UK

Coline BORDET - 22-janv.-2014 17:26:30
Kadalys of France is a highly innovative company specialising in natural cosmetic products incorporating the unique anti-ageing benefits of West Indian bananas into a proven formula. The company, based in Martinique and Paris, will showcase its MUSACTIF® range in London (UK) as part of the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February 2014. Kadalys is seeking distributors in Britain.   “With our roots both in Martinique [in the French West Indies] and in Paris, we can say, at Kadalys, that we have — in more ways than one — found beauty at the heart of the banana plantations of the Caribbean region! We have also placed the banana, with its amazing properties, at the heart of the production of a novel class of 100% organic, truly unique cosmetic products. We are proud of the anti-ageing benefits that our natural cosmetic products offer,” explains Shirley Billot, founder and CEO of Kadalys.   The company will attend the French Cosmetic Day, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February of this year. The French Cosmetic Day, which will take place from 12 noon to 3.00pm on the premises of the French Trade Commission, in the heart of the West End, will enable Kadalys to showcase its novel cosmetic products in Britain for the first time.   Kadalys has developed MUSACTIF®, a banana concentrate with unique properties. Referred to as Kadali in Sanskrit, the ancient Indian language, the banana tree is, in the Hindu tradition, an embodiment of Lakshmi, the goddess of beauty. This giant tropical plant, known as the Tree of a Thousand Uses, holds a special place in the traditional medicine of tropical and sub-tropical countries. Thus, the fruit of the banana tree has long been known for its healing and soothing properties.   After two years of R&D, Kadalys has created two unique, oily active ingredients, which concentrate the extraordinary antioxidant and anti-ageing properties found in green and yellow bananas that grow in the Caribbean region. Kadalys explains that MUSACTIF® fights against signs of ageing by stimulating the skin’s natural mechanisms with clinically proven results: the cosmetic product elaborated by Kadalys boosts the production of collagen by 136% and increases the person’s epidermal thickness, points out company founder Shirley Billot. MUSACTIF® is 100% natural and has been certified organic by ECOCERT.   There are differences in the properties of the green and the yellow banana. The green banana offers a perfectly balanced concentration of antioxidants and OM9 (or Omega 9 elements): when applied, extracts from the green banana counter the first signs of ageing and protect the skin against chemical aggressions by the atoms (or groups of atoms) known as free radicals.   The yellow banana, for its part, contains remarkably high levels of phytosterols, polyphenols, OM6 (Omega 6) and OM3 (Omega 3), which neutralize the free radicals and provide the skin with unique regenerating and restructuring properties. “This helps your skin fight against the visible signs of ageing and reduces their appearance,” explains Shirley Billot.   Since its launch in September 2012, Kadalys has enjoyed considerable coverage in the French media. The company won two awards in September 2013. Firstly, the quality of Kadalys’ products was recognised as part of the Victoire de la Beauté Awards, which are the most prestigious French prize in the field of cosmetic products.   Kadalys submitted three different products — Musaclean peel, Green Banana nutritive oil and Musalis serum — to the 70-strong jury in 2013. After rigorous tests, all three won the prestigious award, which is regarded as a guarantee of a product’s effectiveness across the industry. Kadalys’ cosmetic products were praised for their texture, perfume and efficacy.   Secondly, Kadalys’ products won two prizes at COSMEETING Paris, which focuses on the most promising brands and stages a competition that is highly valued by industry players and specialists. The COSMEETING awards stem from the recognition that is afforded by a demanding jury going by the highest standards — a jury made up of international prescribers on the lookout for new talents and innovative concepts.   Each year, at COSMEETING, brands are singled out that meet stringent criteria in terms of innovation, originality and novelty. In 2013, Kadalys won two Beauty Challenger Awards: the Press Favourite Award and the Emerging Brand Award.   About Kadalys   Kadalys is owned by SHB SAS, a French-based company specialising in cosmetics that was created by Shirley Billot in 2011. Kadalys runs operations in Martinique (in the French West Indies) and in Paris (in mainland France). As part of its international expansion, Kadalys is currently looking for distributors in the UK.   The company specialises in researching and developing new active ingredients inspired by Creole medicine, the traditional medicine of the Caribbean region. Kadalys has acquired particular expertise in the beauty benefits of active ingredients extracted from the banana tree, as found in the West Indies.   In 2012, the company was nominated by the French Ministry of Higher Education and Research on the occasion of the 14th national competition for businesses involved in innovative technologies: Kadalys was awarded the status of Young Innovative Company (Jeune Entreprise Innovante or JEI, in French).   The company will attend the French Cosmetic Day, in central London, a B2B event organised by the French Trade Commission UBIFRANCE on 25 February 2014. The French Cosmetic Day will take place on the premises of the French Trade Commission, in the heart of the West End, between 12 noon and 3.00pm.    A total of nine companies will showcase their products, including Kadalys. The other participants are Candora, Detaille, Demain Nature, Elissance, Ixxi, Indemne, MGC International, and Neomist, which are all dynamic and interesting brands looking to build partnerships in the UK.   For further information about the French Trade Commission UBIFRANCE in London, please go to: http://www.ubifrance.com/uk/    For further information about Kadalys, please go to: www.kadalys.com     For further information, please contact :   Quote ref. : FTPB3904 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  
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The French Trade Commission UBIFRANCE in London:  The partner of choice of the French Export Team The French Trade Commission UBIFRANCE in the UK, which is based in central London, is a French government organisation that comes under the aegis of the Secretary of State in charge of Foreign Trade.  UBIFRANCE assists French-based companies seeking potential partners and new markets within the United Kingdom, and, more generally, promotes Franco-British trade relations. Our team can help UK-based companies to identify potential French suppliers. The UK is a mature and demanding market, but it is also full of potential and opportunities: over 15,000 French businesses already sell their goods and services in Britain. In 2011, UBIFRANCE UK made a difference by helping French-based businesses across the board - UBIFRANCE UK organised 35 trade missions and trade shows for French exhibitors - UBIFRANCE UK accompanied and assisted 600 French-based

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