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Numberly and Albatross map out Journey of a Luxury Consumer

Marine Juillard - 26-juin-2014 18:18:24
London (UK) — Numberly, a digital-data marketing firm specialising in helping advertisers leverage their marketing strategies, and Albatross Global Solutions, a market-research firm specialising in improving retail performance and understanding consumer trends in the luxury sector, have teamed up to study the behaviour and expectations of today’s consumer of luxury goods. Their latest, exclusive study will be unveiled at a joint event in central London on 3 July 2014.  The work conducted by numberly, together with Albatross Global Solutions, has made it possible to measure how consumers of luxury goods engage in the luxury experience, both at boutiques and online. On Thursday 3 July 2014, on the occasion of a business breakfast meeting held in London, Albatross Global Solutions and numberly will reveal the results of the latest study they have conducted: The Journey of a Luxury Consumer — Expectations and behaviour of clients of luxury brands around the world. This will give Albatross and numberly the opportunity to unveil their yearly forecasts for the luxury sector. The event in London will start at 8.30am and will be held at the May Fair Hotel, in central London (Stratton Street, W1J 8LT). Representatives from a range of luxury brands will be present, including Bell & Ross, Bottega Veneta, Boucheron, Cartier, Christofle, Erès, Kering, Lacoste, Ladurée, L’Oréal Luxe, and Tod’s. Journalists wishing to attend the London event should contact the Press Office of the French Trade Commission UBIFRANCE in the UK no later than 1 July 2014. In September 2013, numberly, in partnership with Albatross, held a similar event in New York City (USA): the two companies unveiled their first report of its kind into the behaviour and the expectations of luxury-sector consumers. Each study has been conducted to high standards, with a survey polling 3,290 relevant consumers, i.e. individuals who have purchased a luxury product in the six months prior to the study. The consumers polled came from North America (USA), Latin America (Brazil), the Far East (China and Japan), and Europe (various EU countries). Consumers were asked about their expectations, their choices, their experience, their level of satisfaction, and their online behaviour when buying a luxury product. Christophe Caïs, Albatross founder, explains: “Albatross and numberly have a shared passion to increase the sales of our clients through results that will empower the brands to tailor strategies, advertising and training to reach the affluent consumer.” Dorothée Lacroix, numberly UK Director, adds: “Even if the store remains the main channel for luxury brands, the brand websites are gaining prominence. We want to help global luxury brands to optimise their online advertising strategies with relevant solutions for their international customers.”   About Albatross Global Solutions Albatross Global Solutions is a leading market-research firm specialising in improving retail performance and understanding consumer trends in the luxury-goods sector. The company was founded in 2005 and has 22 offices around the world, covering all continents. It employs 220 staffs and serves 160 premium and luxury brands. Albatross Global Solutions has a turnover of US$13.50 million. For more information, please go to: www.albatross.fr About numberly Numberly pioneered the interactive-data marketing revolution with its award-winning solutions for companies willing to optimise their customer acquisition and retention through online media and platforms (internet, mobile devices, social media and RTB CRM displays). Numberly has become a major player on the market by combining the acquisition of new clients with the successful management of customer loyalty. Created in 2000, numberly employs 250 people worldwide and its annual turnover soared to €40.30 million in 2013. A third of global sales (32%) came from Ocito, its mobile-marketing subsidiary. Based in London (UK), Paris (France), New York and San Francisco (USA), as well as Dubai (UAE), numberly operates in more than 30 countries; numberly is owned by 1000mercis Group, a NYSE Alternext-listed company. The event in London will start at 8.30am on 3 July 2014 and will be held at the May Fair Hotel (in The Salon), in the centre of the British capital (Stratton Street, W1J 8LT). The same event, in Paris, will be held from 9.00am on 1 July 2014 at Hôtel Bristol (in Salon Rambouillet), in the centre of the French capital (112, Rue du Faubourg Saint-Honoré, in the 8th arrondissement ). Journalists wishing to register in order to attend the Paris or London event should contact Ms Kate Riley, Press Officer at the Press Office of the French Trade Commission UBIFRANCE in the UK, on 1 July 2014 at the latest. For more information about numberly, please go to: www.numberly.com For further information, please contact : Quote ref. : FTPB3941 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

Boiron Frères unveils 6 new flavours in vegetable purées/ semi-candied fruit

Marine Juillard - 25-juin-2014 18:52:35
Boiron Frères of France, a specialist in fruit-and-vegetable processing for the catering trade, is enhancing its range with six new flavours, which come in a purée (butternut squash, green asparagus, beetroot and yuzu) or in a semi-candied mix (lemon and orange). The company already sells an impressive 70-flavour range under the Les Vergers Boiron brand, making it an international leader in frozen fruit and vegetable purées.   Boiron Frères of France is a specialist in fruit processing that has recently diversified into vegetable processing too. The company, thanks to extensive research and innovation, is now diversifying its range of flavours and products destined for the catering trade and gastronomy professionals. For its vegetable line, under the Les Vergers Boiron brand, Boiron Frères now offers three ‘homemade-grade’ novelty purées designed for chefs and caterers: butternut squash, green asparagus, and beetroot. All three are 100% natural and free from preservatives, artificial colouring and thickening agents. The vegetables are processed using a new, cutting-edge tool that delivers a taste and texture that are equivalent to the best of homemade purées. Packaged in 1kg trays for optimal food safety and immediately frozen, the purées are easy to use. The formula chosen by Boiron Frères guarantees that there is no waste for the catering professional, while costs are kept under control. This unique know-how, which is the company’s hallmark, makes a lot of sense when processing vegetables such as those, which usually require a lengthy and potentially tedious preparation phase. Regarding its citrus line, Boiron Frères found its inspiration in the Far East, in countries such as Japan, China and Korea, where yuzu is traditionally grown. A small, tangy citrus fruit from East Asia, yuzu tastes a little like grapefruit, with touches of lime and tangerine: thanks to Boiron Frères, it is now available as a purée. Yuzu delivers a powerful and rare flavour, much sought-after by pastry chefs, ice-cream makers, chocolate makers and confectioners. The purée is packaged in 1kg trays featuring an inner grading scale (250g or 100g) for precise measuring. Yuzu purée under the Les Vergers Boiron label is a 100% natural product, with a flavour closer to the actual fresh fruit than that of existing products on the market.   Yuzu can be used in a wide range of sweet or savoury recipes — portioned desserts, fruitcakes, financier cakes, muffins, small tarts, wafers, soufflés, ice-creams, sorbets, granitas (a type of Italian semi-frozen dessert also known as granita siciliana), cream cakes, crèmes brûlées, mousses, ganache fillings, fruit pastes and jams, among others. Boiron Frères has filed a patent for a new and exclusive technological process in semi-candying, which it uses to supply pastry chefs, ice-cream makers, chocolate makers and confectioners with semi-candied lemon and orange in 500g pots. While they are less sweet and smoother than ordinary candied fruit, these semi-candied mixes have preserved all the aroma, colour, texture and vitamin content found in fresh produce. The product’s outstanding quality and its ease of use help catering professionals save on production time. Additionally, Boiron Frères’ semi-candied mixes will retain their consistency and their freshness under high temperatures, without producing any exudate. When frozen, their texture becomes soft and tasty, and may be easily handled with a spoon. This new manufacturing process promises to revolutionise the use of candied fruit in pastries, brioches, sorbets, chocolate and more, whether the candied fruit is mixed in, or used as adornment, explains the company.                    About Boiron Frères Boiron Frères is established in 70 countries via a network of partner distributors, managed and supported by a dynamic sales team. Close to 80% of sales are generated by exports. The company employs 95 staff and is headquartered in Châteauneuf-sur-Isère, in the Drôme département of South-Eastern France. Boiron Frères is a world leader in frozen fruit and vegetable purées intended for the catering trade. On average, the company processes 12,000 tonnes of fruit and vegetables per year. It produces over 130 purées, concentrates, coulis, semi-candied fruit products, frozen whole-fruit products, and cut-fruit products. Boiron Frères is attending the Summer Fancy Food Show 2014 in New York (USA) from 29 June to 1 July 2014; Tales of the Cocktail in New Orleans (USA) from 16 to 20 July 2014; ABASTUR 2014 in Mexico City (Mexico) from 1 to 4 September 2014; the Restaurant Show 2014 in London (UK) from 6 to 8 October 2014; the Fórum Gastronómic in Barcelona (Spain) from 20 to 23 October 2014; the San Antonio Cocktail Conference in San Antonio (USA) from 16 to 19 January 2015; and, finally, Sirha 2015 in Lyons (France) from 24 to 28 January 2015. For further information (including recipes and tips on food preparation), please go to: www.my-vb.com   For further information, please contact : Quote ref. : FTPB3938 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

TC For Shoes stands tall with launch of UK website

Aurore Bernard - 12-juin-2014 15:57:25
Achaclip Ltd has created Total Care for Shoes (TC for Shoes), a new generation of heel protectors. Following its initial success in France, Achaclip Ltd has expanded to sell its products worldwide and has recently launched an English-language e-commerce website. All TC for Shoes products benefit from international trademarks and copyright and the company is actively seeking distributors worldwide, including in the UK.   TC for Shoes is a range of heel protectors designed to extend the life of high-heeled shoes. Stiletto heels are easily damaged and worn away, and it can be expensive to repair them. With prices starting at £3.90, TC for Shoes products cost less than half the price of heel repair and protect the heel for up to three times longer than traditional heel screws.   Anne-Marie Pharisier, the company’s founder, came up with the concept for TC for Shoes after experiencing a recurring problem with her favourite pair of shoes. She says, “It all started with my blue shoes. They were a beautiful pair of shoes with laces and a brooch detail, and a bargain at around €20. Unfortunately, after just three days of wearing them, I noticed that the heel was damaged, so I took them to the cobbler to be repaired. I was reluctant to pay €12 for two plastic heel screws, but I was determined to wear my shoes again.”   She continues, “Just two weeks later, I made another trip to the cobbler, meaning I had spent more to repair the shoes than they originally cost to buy. When faced with the prospect of paying once again to repair the shoes, I decided to find my own solution, cutting a small pen lid to size and using some putty to secure it to the damaged heel. That was when the idea for TC for Shoes first came to me. Three and a half years and 10 prototypes later, TC for Shoes was launched on 14 April 2012.”   As well as protecting the heel from damage, the TC for Shoes range has been designed to offer a number of additional practical benefits. The first of these is comfort. TC for Shoes products are made from a thin layer of soft plastic, which provides an additional cushioned layer to the heel and offers more comfort to the wearer: as a result, stilettos can be worn for longer periods of time.     TC for Shoes also provides protection that no heel screw can equal. The heel clips have a non-slip base, which gives them improved stability, even on slippery surfaces, allowing the user to walk confidently without fear of falling. Finally, TC for Shoes provides sound insulation for heels, eliminating the tapping noise made when walking on hard surfaces.   Whereas a traditional heel screw amounts to a short-term practical solution for worn and damaged heels, TC for Shoes offers esthetical advantages to the user. Available in a range of four sizes and 11 different colours, the Talon Clip® and Talon Chic® ranges deliver a style unmatched by any traditional heel screw.   With the Talon Clip® range, the user can choose to match the product to the heel colour for discreet repair and protection, or select a contrasting colour as an accessory in order to create a variety of looks. The Talon Chic® collection is designed specifically with fashion in mind and includes intricate designs and motifs, including bows, roses, jewels and snakes.   Please click below (on the image) in order to view a selection of TC for Shoes products (short video-clip produced by the company). Whether for comfort, stability, protection or style, TC for Shoes offers a modern-day solution to an age-old problem for a very reasonable price.   The full range of TC for Shoes products and prices is available at www.tc-for-shoes.com     About TC for Shoes TC for Shoes is a trademark of Achaclip Ltd. Achaclip Ltd was founded by Anne-Marie Pharisier and is based in the Basque Region, in the South-West of France. The company is run in partnership with Jean-Claude Belivier, Hervé Burgué and Monique Manuel.   Achaclip Ltd intends to expand internationally following its success on the French market and is interested in developing partnerships with distributors worldwide, including in the British market. The company is also open to discussion with regard to producing TC for Shoes products on behalf of other brands.   For further information, please go to www.tc-for-shoes.com       For further information, please contact :   Quote ref. : FTPB3935 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

France showcases innovation at Cloud World Forum 2014

Aurore Bernard - 11-juin-2014 16:18:32
The French Trade Commission UBIFRANCE in London will present three innovative companies on the French Pavilion at the Cloud World Forum, which is taking place at the Olympia exhibition centre (in London) on 17 and 18 June 2014. These companies will showcase their proven expertise in Cloud solutions, covering both products and services, at the trade show for the Cloud-computing sector.   The French-based participants at Cloud World Forum are looking to develop partnerships in the UK and will be available for one-to-one business meetings on the French Pavilion (Stand C592), from 17 to 18 June. Cloud World Forum is a leading event in the field of Cloud computing and the trade show is taking place at Olympia, in central London.   Companies on the French Pavilion are listed below; further information is available on request.   Cedexis Cedexis offers multi-Cloud strategies for a faster web to users around the world. Cedexis Radar uses a unique community-based approach to measure and benchmark the end-user performance of every major Cloud and Content Delivery Network (CDN) provider.   Cedexis Radar takes nearly four billion measurements per day from over 40,000 individual networks around the world. This provides unmatched visibility into the global performance and availability of the world’s largest public infrastructures.   Cedexis Openmix is a SaaS solution that provides the next generation of flexible-load balancing to instantly match the best-performing Clouds and CDNs with local-user demand.   Cedexis optimises web performance across data centres, CDNs and Clouds for companies that want to reach global markets. Cedexis believes that web performance is not a characteristic of one Cloud, but the result of the intelligent orchestration of many.   Further information is available here: http://youtu.be/r9eVzmFHzDU   www.cedexis.com     Mailjet   Mailjet offers customers the chance to pilot their marketing and transactional emails to their contacts’ inboxes. The easy-to-use tracking tools and powerful API allow users to get the most from each email sent, campaign after campaign.   Mailjet’s algorithm optimises deliverability, which can be seen as a priority, given the fact that 20% of legitimate emails never get to the inbox of the intended person (or entity). Mailjet offers a SaaS interface and a set of APIs that can be integrated into any contact-management tool. Email-distribution performance is the main focus and all functionalities reinforce the user’s everyday efficiency.   Mailjet is a French company that was founded in 2010 and has become a European leader in the transactional-and-marketing emailing industry. Overall, 65% of its revenue is generated abroad.   www.mailjet.com   Projet2Team Projet2Team creates high-quality websites, web landing pages and dynamic web forms, simplifying time-consuming processes for users and client entities. The Projet2Team platform accelerates the deployment of the client entity’s web strategy, helping to keep business agile, by quickly building new sites at the same rate as social media.     Projet2Team is a software-design company providing three key software solutions: Team FORMS, TeamCMS andTeamCRM, which are all integrated into the Projet2Team’s platform. These solutions are Cloud applications hosted in the Projet2Team data centre. No installation as such is necessary, and only a standard web browser is required in order to deploy Projet2Team’s solutions.   Projet2Team also provides integration and consulting services to create mobile applications and responsive web design.   www.projet2team.com   About The French Trade Commission UBIFRANCE   The French Trade Commission UBIFRANCE in London facilitates trade development between France and the UK. UBIFRANCE offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK.   UBIFRANCE in the UK is organising the French Pavilion, which will be on Stand C592 at Cloud World Forum. The trade show is taking place from 17 to 18 June 2014 at the Olympia exhibition centre, in central London (UK).   For further information about Cloud World Forum, please go to: http://www.cloudwf.com/ For further information about UBIFRANCE in the UK, please go to: www.ubifrance.com/uk     For further information, please contact :   Quote ref. : FTPB3939 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

UBIFRANCE showcases over 100 French leaders in rail at InnoTrans 2014

Aurore Bernard - 22-mai-2014 17:51:43
UBIFRANCE, the French export-support agency, will present an array of leading companies at the InnoTrans trade show, in Berlin (Germany), from 23 to 26 September 2014. More than 100 French companies will be exhibiting on the 1,200m² French Pavilion (Halls 26b, 11.2, and 3.2). This pavilion will be held in partnership with Fer de France, and co-sponsored by CENTRALP, SCOMA, and Leroy Automation. A further 80 companies will be exhibiting on individual stands at the trade show.   InnoTrans, now in its 10th year, is the leading international trade show for the railway industry and, more particularly, for technology and engineering in the rail sector. The trade fair is an excellent platform to promote leading French companies in the sector and will take place between 23 and 26 September of this year in the German capital.   In 2014, the number of exhibitors on the French Pavilion will represent an 11% increase on 2013. The 1,200m² French Pavilion (Halls 26b, 11.2, and 3.2) will be sponsored by Fer de France, the Inter-professional Association for France’s railway industry, as well as three of the exhibitors on the pavilion — CENTRALP, a specialist in embedded software and electronics; SCOMA, a designer and manufacturer of safety parts; and, finally, Leroy Automation, an expert in rail automation.   Fer de France was founded in 2012 with the aim of uniting all public- and private-sector players across the rail industry in France, from engineering companies, industrialists and rail-infrastructure managers to planning agencies, passenger/ freight carriers, and institutional bodies. Members of Fer de France include Alstom, Eurotunnel, the French Transport Ministry and SNCF, France’s national state-owned railway company.   Fer de France’s turnover is estimated at over €30 billion, which sustains more than 340,000 jobs. Since 24 September 2013, Fer de France has been chaired by Pierre Mongin, who is also Chairman and Managing Director of RATP, the operator for urban-transport services across Paris and its region.   Seven regions of France will be represented on the French Pavilion at InnoTrans — Alsace, Burgundy, the Centre region, Midi-Pyrénées, Nord-Pas-de-Calais, Pays de la Loire, and Picardy — together with the Alsace Chamber of Commerce & Industry (CCI), the Burgundy CCI and the Promotional Agency for the Centre region. Representatives of several high-tech clusters of excellence, including Northern France Rail, Neopolia Rail, Mecateam Cluster and Mipyrail, will also be present.   The equipment displayed on the French Pavilion will cover all categories in the sector: car layout, infrastructure, on-board embedded-electronics systems, technologies and solutions for passenger information and ticketing, public-transport companies, rail testing and engineering, rolling-stock units, and mechanical components for rolling-stock.   Thanks to its proven expertise and the ability to innovate of French sector players, France’s rail industry is widely acknowledged internationally. In Europe, the French railway sector ranks second only to Germany, with 1,500 businesses and a turnover in excess of €4 billion, one quarter of which comes from exports.   Developed in partnership with Fer de France, the www.french-rail-industry.com English-language website is a promotional portal covering every aspect of the French rail sector and listing the major events that member entities are due to attend over the course of the year.   A specific InnoTrans tab leads to the list of exhibitors on the French Pavilion, at the trade fair, complete with the precise location of their stands. The website also features a showcase of French players in the sector, which includes useful information for non-French buyers about each company as well as a dedicated contact section, making it easy to get in touch with the companies directly.   About UBIFRANCE   UBIFRANCE is the French export-support agency. As the partner of reference for French-based companies wishing to export, UBIFRANCE offers a complete range of services based on the provision of information on export markets, legal issues and regulations, as well as international finance and tenders, while also supplying sectorial data.   In addition, UBIFRANCE offers export advice and targeted support to companies’ commercial activities, such as exploratory visits, partnership meetings, foreign exhibitions and international press communications. Finally, UBIFRANCE runs the International Postgraduate Programme (VIE) for employing qualified personnel and young graduates outside France.   UBIFRANCE is showcasing a large selection of French companies at InnoTrans on the French Pavilion (Halls 26b, 11.2, and 3.2). In 2014, the number of exhibitors on the French Pavilion will represent an 11% increase on 2013.   InnoTrans 2014 will take place in Berlin (Germany) from 23 to 26 September 2014.   InnoTrans is a biennial event held in the German capital. Traditionally, the trade fair combines an open-air exhibition, an indoor trade show, and conferences that extend across 140,000 m².   For further information about the trade show, please go to: http://www.innotrans.de/en/   For further information about the French Trade Commission UBIFRANCE in the UK, please go to: www.ubifrance.com/uk/   For further information, please contact :   Quote ref. : FTPB3936 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

Cordia unveils innovative fire-safety equipment and training at Firex

Aurore Bernard - 13-mai-2014 17:40:29
Cordia of France, a major player in the fire-safety sector, will be exhibiting for the first time at the Firex International trade show, which will take place in London (UK) from 17 to 19 June 2014. Cordia provides an extensive range of fire-safety solutions and technologies and will present two of its flagship product ranges – fire alarms and training material – at the trade fair.   Cordia has been a key player in the industry for over 25 years, and the company’s innovations have contributed towards a radical modernisation of the fire-fighting equipment that is available in the market. As the inventor of the flame generator and of the first wireless fire alarm, Cordia is constantly looking to introduce new solutions aimed at improving fire-fighting equipment. Cordia’s presence at Firex International will provide the opportunity to introduce its two flagship product ranges, i.e. fire alarms and training material. These two product ranges are the result of extensive R&D projects conducted by Cordia. The company will be exhibiting on stand R200 at Firex International, which will take place from 17 to 19 June of this year at the EXCEL exhibition centre, in London.   The advantage of Cordia’s range of fire alarms is that it provides a choice of products that can respond to any situation. Products in the range include sector alarms and autonomous battery-operated alarms, but Cordia’s leading product is the long-range wireless alarm.   The impressive performance features of Cordia’s long-range wireless alarm include the unmatched power and security of the radio signal, as well as the ability to connect more than 100 alarms – including flash wireless compatibles – to one network. The alarm’s Vision 4 software allows the user to identify, on a computer, the activated call point in a wireless-alarm network. The product is easily attached to the wall and no specific configuration is necessary.   The range of training material offered by Cordia represents a much more modern approach to training in relation to devices such as flame generators, smoke generators and stress generators.   Cordia’s patented communications protocol, Smartway, links a touch-screen tablet to a range of training devices and makes it possible to activate the various training tools, while monitoring in real time the state of each device (on, off, successful extinguishing, etc.). Cordia’s Smartway device is a world’s first in that it provides the permanent solution of combining (and driving) several training devices from a single remote-control point, i.e. the touch-screen tablet already referred to. With the Log to Smartway application on a tablet device, users are able to configure training sessions in advance and save them to a calendar, access the driving commands of all training tools, validate the performance of trainees, and automatically generate reports of all sessions.   Cordia will be presenting its entire range of Intelligent and Tactile products at the Firex International trade show, including Satellit flame generators, Opacit smoke generators, and Stressit stress generators.   About Cordia   Cordia has provided fire-safety equipment since 1987, when it was set up by Jean-Yves Maturel, the company’s founder and CEO. Cordia is headquartered in Mitry-Mory, to the North-East of Paris (France), close to Roissy Charles de Gaulle airport.   With the launch of the English version of its comprehensive online catalogue, the company is seeking to expand internationally and, more particularly, in the British market.   Cordia will be exhibiting on stand R200 at the Firex International trade show, which will take place at the EXCEL exhibition centre in London (UK) from 17 to 19 June 2014. Firex International is the leading event in fire protection, prevention and detection, offering a comprehensive selection of the latest products and innovations as well as the opportunity to network with leading industry professionals.   For further information about the company, please go to:   www.myfiresafetyproducts.com   For further information about the trade show, please go to: www.firex.co.uk   For further information, please contact :   Quote ref. : FTPB3931 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

INVIVOO simplifies Crédit Agricole CIB’s risk management with XComponent

Aurore Bernard - 12-mai-2014 17:31:05
INVIVOO’s XComponent software solution rationalises, secures and enhances existing IT developments pertaining to certain market-risk calculations by steering them towards real-time capability. The software suite has already been deployed by French bank Crédit Agricole CIB in order to perform risk calculations that comply with the Basel III banking-industry regulations.   Vincent Hardouin, project manager in the market-risks IT team at Crédit Agricole CIB, explains: “For our entire portfolio, constituting about 700,000 operations — mostly loans to major businesses — we have to calculate the economic capital, meaning the amount of capital stock required to handle any would-be defaults. The software that manages the calculation grid was developed in house. No one questioned its performance, but it did not fit standardisation demands. ”       For example, if a €100-million loan is made to a major industrial group to fund a project, the bank must be in a position to establish the probability of this group defaulting and the amount of money that would be lost in such an event. The investment bank uses a mathematical model that takes many parameters into account, such as the debtor’s business sector, the geographical area involved, the currency being used, etc. It simulates a million possible scenarios to see how its portfolio would behave and, also, to establish the amount of capital stock required.   For every operation and given scenario, the investment bank must assess the operation’s value at a given time. This is a legal obligation and the calculations, although very complex, must be performed at least every quarter. This means that calculations cannot be done using a desktop PC, however powerful it may be.   Like all major banking institutions, Crédit Agricole CIB uses a calculation grid, i.e. a tool linking a hundred or so calculation units to one another. The principle is both simple and complex. First of all, a complicated calculation is broken down into elementary calculations: in this case, one scenario for one operation. Subsequently, the elementary calculations are distributed across the grid. Finally, they are consolidated (or, in other words, aggregated) in order to get the final result.   In late 2012, Crédit Agricole CIB decided to entrust its risk-assessment module to TIBCO DataSynapse GridServer®, a grid-computing platform used throughout most of the investment-bank market. Crédit Agricole CIB then asked IT consultants INVIVOO, specialists in TIBCO DataSynapse GridServer®, to integrate the software into their system. When INVIVOO engineers began working on the project, they noticed that the simulation models ordered by users were generating difficult, lengthy developments. INVIVOO recommended using XComponent , a solution developed by the company’s software-publishing division, in order to handle the orchestration of the calculations and facilitate the monitoring of the operations. The INVIVOO team delivered the requested prototype on time, with the incorporated XComponent. TIBCO DataSynapse GridServer® and XComponent were deployed jointly in June 2013. “The user interface was highly ergonomic, all of the expected tasks were modelled and exception management was already integrated. What really appealed to me was the visual orchestration of the computer code,” explains Vincent Hardouin of Crédit Agricole CIB.   The XComponent visual interface provides a graphical overview of operations performed in a computer application. As a result, development work focuses on functionality bricks, rather than scanning thousands of code lines arranged sequentially.   “Calculation-grid operational maintenance became easier. It was then much simpler to modify the orchestration of calculations, since it was sufficient to just add a process and its related exceptions without having to scan thousands of code lines to modify a few. This simplification will help in responding easily to changes in regulations, generating modifications in risk calculations on a regular basis,” explains INVIVOO Chairman Guillaume Morel.   In addition, thanks to XComponent, quantitative analysts in charge of modelling risk calculations do not depend on IT in order to check whether a calculation is proceeding normally. “Although it is hard to establish, I believe that code maintainability has improved,” says Vincent Hardouin.   By the end of the first half of 2014, XComponent will be used in inserting a new support interface within the application to respond more efficiently in the event of a problem while performing calculations.   About INVIVOO Founded in 2004, INVIVOO of France specialises in the management and optimisation of information systems in the finance industry. At its core, INVIVOO’s strategy is about creating value for its customers and is based on three key areas of technology expertise: distributed real-time applications; grid computing and Cloud computing; and, finally, Business Intelligence. INVIVOO’s clients include France’s leading investment banks.   With XComponent, INVIVOO delivers breakthrough technology combined with an innovative approach to projects, leading to high-added-value, real-time and distributed professional applications. This software solution makes it possible to rationalise, secure and enhance all existing applications by steering them towards real-time capability.   For further information, please go to:  http://www.invivoo.com/EN/index.html For further information, please contact : Quote ref. : FTPB3934 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/
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The French Trade Commission UBIFRANCE in London:  The partner of choice of the French Export Team The French Trade Commission UBIFRANCE in the UK, which is based in central London, is a French government organisation that comes under the aegis of the Secretary of State in charge of Foreign Trade.  UBIFRANCE assists French-based companies seeking potential partners and new markets within the United Kingdom, and, more generally, promotes Franco-British trade relations. Our team can help UK-based companies to identify potential French suppliers. The UK is a mature and demanding market, but it is also full of potential and opportunities: over 15,000 French businesses already sell their goods and services in Britain. In 2011, UBIFRANCE UK made a difference by helping French-based businesses across the board - UBIFRANCE UK organised 35 trade missions and trade shows for French exhibitors - UBIFRANCE UK accompanied and assisted 600 French-based

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