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VIRTUALDIVE is fully immersed at Dublin Web Summit 2014

Marine Juillard - 20-oct.-2014 17:34:31
VIRTUALDIVE of France, a start-up dedicated to the development of applications that allow internet users to discover and explore ocean depths,  will showcase its innovative technology at this year’s Dublin Web Summit, which will take place at the Royal Dublin Society in Ireland from 4 to 6 November 2014. VIRTUALDIVE is keen to meet potential investors as part of its strategy for international growth. VIRTUALDIVE has created the Ocean Connected project, which is an application that allows internet users to discover and explore ocean depths, in real-time, from their home computers, tablets or smart phones. The main objective of this global project is to overcome unawareness amongst the general public about the ocean and the vital role that it plays in the survival of life on earth. With new technologies linked to underwater robotics, virtual diving eliminates actual aquatic immersion, which is the main obstacle to traditional diving in terms of both risk and cost. Rather than being individual and secluded, virtual diving remains constantly connected with the external world and information sources. The project also adds value and offers new growth perspective to diving centres and the industry as a whole, which has been slow to adapt to a more digital environment. The Ocean Connected application is a technological breakthrough in the industry. The system links a connected and submersible mobile device, named Dolphyn, with a multisided web platform and dedicated applications, allowing two global networks to interact and generate revenue. On one side there are the underwater content producers (divers, snorkellers, yacht owners, marine reserves, etc.) and on the other are the content consumers (Internet users). For a minimal cost, 24 hours a day, seven days a week, 365 days a year, any internet user will have the opportunity to follow a qualified diving instructor and interactively discover and study – through links to their social network – the hidden wonders of ocean. Currently, traditional diving activities are undertaken by just 0.4% of the population but, thanks to Ocean Connected, these activities now have the opportunity to attract the interest and attention of 2.5 billion internet users around the world. For the first time, a viable alternative is available to the millions of people that will never practice scuba diving but that are interested in the direct observation and knowledge of the subsea environment. This digital alternative combines virtual and augmented realities, geo caching, live video streaming, gaming, eLearning, cloud computing, and networking, to enrich the video images collected by professional divers and open up access to thousands of diving sites, coral reefs, marine reserves and historical wrecks.  VIRTUALDIVE successfully completed a six year R&D programme, which was financed by the Agence Nationale de Recherche (French National Research Agency), regional institutions and the European Commission (FP7262160). The proof of concept (POC) was approved and pre-serial industrial production was launched, leading to the first sales of the product. Usage will be closely monitored in order to gather information and feedback from customers and users.  The company, which is a family owned SME, will be exhibiting at the Dublin Web Summit 2014 and is looking to meet external investors. Fresh funds are required to enter the global market, supported by a strong digital marketing campaign and a consistent strategy for industrialisation. For the first round of funding, the company is looking for between €1.5 and €2 million over the course of 2015. These funds will be used to hire a team of executives that will manage the company during its development phase; to cover the marketing launch; to acquire the industrial technology systems; and to proceed with technical and technological improvements in line with market demand. The withdrawal of the first external investors is expected by 2020, with an investment multiplier of 10. About VIRTUALDIVE The founders of VIRTUALDIVE, Alain and Antonio Dinis are serial entrepreneurs and have over 50 years of international experience in the management of innovative technologies, combining their technical background with strong marketing competencies. They have been working together for more than 10 years and have assembled a team of five experts in different disciplines.  Furthermore, they are supported by four research laboratories and specialised SMEs that provide a platform for exponential growth of the project. For further information about VIRTUALDIVE, please go to: www.virtualdive.com VIRTUALDIVE will be exhibiting at the Dublin Web Summit, which will take place at the Royal Dublin Society in Ireland from 4 to 6 November 2014. For further information about the Dublin Web Summit, please go to: www.websummit.net         Ms Kate RILEY- Press Officer UBIFRANCE Press Office in London SW1Y 4SP - UK Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr   View other press releases at : www.ubifrance.com/uk  

Salience maps out collaborative working at Dublin Web Summit 2014

Marine Juillard - 20-oct.-2014 16:22:50
Salience, a French startup in the field of technology consulting, will present  FeatureMap, a unique online platform for simple and effective real-time collaboration, at this year’s Dublin Web Summit, which will take place at the Royal Dublin Society in Ireland from 4 to 6 November 2014. FeatureMap is a digital board (or map) on which the user can manipulate and organise cards containing ideas, tasks and projects. Users can then share their maps with colleagues, partners and customers, allowing interaction in real-time mode. As well as their position on the map, the cards embed additional information such as time attributes, ownership, quantitative data, comments, and a modifications log. Co-founder of Salience Tristan Thevenin says: “Our vision is to help people build better products and run more successful projects with the help of great software. We are passionate about how teams develop new products. Having listened to many different stories, we decided to create FeatureMap, in order to help great ideas to turn into real products. The team is dedicated to its customers and we are constantly developing FeatureMap to fit the needs of the user, enabling them to keep their projects even more simple, collaborative and visual.” In order to achieve goals, objectives need to be set out. Illustrations are the most powerful means to convey a message, but difficult to update. Words, on the other hand, can be moved but lack visual impact. FeatureMap enables users to make the most of both by building a project map, which gives a physical shape to the bigger picture, and harnessing the power and accuracy of words. FeatureMap is widely used by both small and large companies all around the world and Salience’s clients include AXA, Ford and Sony. It was developed by Salience to facilitate the missions of product managers, entrepreneurs, marketing managers and project managers. Moreover, based on visual concepts, FeatureMap enables users to collaborate, communicate and contribute efficiently to different projects whatever their location, language or role. FeatureMap is a flexible tool that enables users to define the best solution to bring maximum value to their customers. Whether users are accustomed to using methods such as Agile Marketing, Kanban or Story Mapping, FeatureMap can be adapted to fit a variety of approaches. About Salience Salience, which is headquartered in Troyes, is a French startup providing technological solutions in the consultancy field. Founded in 2011, the company was then designated Laureate in a French national contest for innovative companies in 2012. Salience’s FeatureMap solution was designed to facilitate collaborative working by grouping together ideas, tasks and projects on a digital map. Users have a clear and organised visibility of the whole project and are able to interact, communicate and contribute in real time, no matter their location. For further information about Salience, please go to: www.featuremap.co Salience will be exhibiting at the Dublin Web Summit, which will take place at the Royal Dublin Society in Ireland from 4 to 6 November 2014. For further information about the Dublin Web Summit, please go to: www.websummit.net        Ms Kate RILEY- Press Officer UBIFRANCE Press Office in London SW1Y 4SP - UK Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr   View other press releases at : www.ubifrance.com/uk

Video Games World Cup to start on 10 November 2014

Marine Juillard - 08-oct.-2014 13:33:56
The first ever Video Games World Cup (VGWC) will be launched on 10 November 2014 and run until the World Cup Final, which will take place in New York between 3 and 5 July 2015. More than 100 countries and 20 million competitors are expected to take part in the tournament, which offers avid gamers and video-game enthusiasts worldwide a new, international and technologically advanced forum in which to play. Stéphane Cosse, Founder of VGWC, explains, “As a pioneer in organising events in the video-gaming sector, and after three years of planning and development of the VGWC, I felt that it was important to create a system that matches the scope of the video-gaming industry: there are one billion gamers worldwide! Video games are so often criticised but never appreciated for their true worth. This is the dawn of a new era for the video game: we are giving it a new playing field.” A total of 20 million gamers are expected to take part in the first VGWC and participants will have the opportunity to win cash prizes. Should the maximum subscription of 128 players per week, per country and per game be achieved, the world champion, for each game, stands to receive a cheque worth more than US$1 million. Each continental champion will receive a cheque for over $100,000, while the national champions will receive a cheque for over $10,000 each. Additionally, cheques for over $1,000 will be awarded each week, per country and per game, to the weekly tournament champion. Each week, competitors will have the chance to qualify for the national finals in one of two ways. Players can either qualify directly by winning one of the weekly national tournaments or by topping the national game ranking during the regular season, which will run for a total of 29 weeks from its launch on 10 November 2014 to 31 May 2015. Different national competitions will start each week, beginning on a Monday and ending on the Sunday of the same week. Players will compete against each other online using their own consoles and computers, and save their sessions once completed. Only 128 competitors may take part per week, per country and per game. There will be a maximum of 32 teams for multi-player games. The registration fee is $30 for a qualifying week and 40% of the funds collected (of which $12 will be withheld at source upon registration) will be paid as bonuses. At the end of the 29-week regular season, the winners will be invited to compete in the national finals, to be held in each country between 1 and 21 June 2015. The final rounds will be composed of 32 players in eight pools of four teams each, i.e. 29 winners, together with the best player of the regular season and two wildcards. The overall national winner in each country will be awarded a cheque for over $10,000 (as already mentioned). National champions will compete in the continental finals from 22 to 28 June 2015. One player per continent and per game will be crowned the continental champion and will receive a cheque for over $100,000 (as outlined above). All continental champions will compete in the World Cup Final to be held from 3 to 5 July 2015 at a prestigious venue in New York with all air fares and hotel costs covered by the organisers. The venue for the final will be announced by 1 January 2015. About Video Games World Cup (VGWC) The Video Games World Cup (VGWC) will be launched on 10 November 2014 and run until the World Cup Final, which will take place in New York between 3 and 5 July 2015. More than 100 countries and 20 million competitors are expected to take part in the tournament. VGWC was founded by Stéphane Cosse with the intention of providing a new, international and technologically advanced forum in which gamers can interact in a way that is both entertaining and competitive. For further information about the tournament, please go to: www.vgwc.net   For further information, please contact : Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London - SW1Y 4SP – UK Tel: +44 (0) 207 024 3640 - kate.riley@ubifrance.fr View other press releases at : www.ubifrance.com/uk

PELLENC ST installs another 23 waste-processing optical sorters in UK

Marine Juillard - 01-sept.-2014 16:50:15
PELLENC Selective Technologies (PELLENC ST) of France, a manufacturer of optical sorting machines for the processing of waste, has announced that it will supply 23 optical sorters (on stream from 2015) to equip four new facilities in the UK. The specialist company, which has considerably strengthened its presence on the British market, will showcase its latest solutions at the RWM trade show, to be held in Birmingham (England) from 16 to 18 September 2014. Following the company’s successful expansion into the British market, PELLENC Selective Technologies (or PELLENC ST) has announced that it will, once again, be an exhibitor (Stand 5R130) at the RWM trade show, which will take place at the NEC, in Birmingham (England), between 16 and 18 September of this year. PELLENC ST, a recognised specialist in its field, designs, manufactures and installs optical sorting machines for the recycling and processing of waste.   The contract to equip four new facilities in the UK, which will be in operation as of 2015, represents the strongest growth PELLENC ST has ever known on the British market, where its current installed stock is of about 80 units. The new facilities equipped with PELLENC ST optical sorters will all be dealing with Municipal Solid Waste (MSW).   The PELLENC ST systems will be used for two main purposes: first of all, to recover valuable materials from the stream (such as plastics) and, second, to monitor the quality of the Refuse Derived Fuel (RDF) and Solid Recovered Fuel (SRF) fraction produced.   RDF monitoring units are attracting ever more interest in the UK as many large-scale Energy from Waste (EfW) projects have recently come to the fore. The current trend indicates that there is a bright future for this application in Britain. Thanks to experience gathered from its related work elsewhere in Europe, PELLENC ST has acquired proven expertise in this field and has been served, in this respect, by the high levels of accuracy that its technology achieves.   PELLENC ST has developed dedicated software programs in order to improve the monitoring of the sorting lines, which enables the company to better meet the specific needs of the municipal solid-waste market. In most cases, the waste is destined to be burnt and used as RDF: as a result, data about the quality of the stream — its humidity level or its degree of contamination, for example — is very useful.    The Lower Heating Value (LHV) should be monitored and should meet a range of parameters in order to ensure that the machine operates properly. Humidity is an important factor for the optimal operation of incineration plants. In fact, too much humidity not only leads to a potential drop in production, but can also activate fermentation in the storage of RDF — the ultimate risk being one of explosion and fire in the storage tank.   The final parameter to be considered is the level of chlorine in the RDF: the chlorine content is calculated on the basis of the volume of material containing PVC that is present — something that the machine is able to detect.   PELLENC ST proposes a solution with four groups of indicators that enables users to benefit from the performance of optical sorters and the data they produce. Optical sorters analyse the stream of waste passing through them, combining every available indicator: contaminants, energy, humidity, and stream.   The Statistic Pack, PELLENC ST’s new software suite, can be customised by selecting the most appropriate indicator for the sort configuration. With this pack, users can monitor even more closely the changes in waste types. Data is stored in files that are compatible with standard data-handling software and available over local networks using a web browser. On request, the teams at PELLENC ST are able to study the flow and fine-tune indicators in order to suit the product stream.   In addition, with a view to meeting specific measures introduced under the amended Environmental Permitting Regulations, the technologies developed by PELLENC ST offer not only complete monitoring of the waste stream, but also comprehensive monitoring of the sorted products. The software solution developed by PELLENC ST allows for improved recycling quality from Materials Recovery Facilities (MRFs): this is essential to achieve high-quality recycling and makes sense from an economic, environmental and technical standpoint.   About PELLENC Selective Technologies (PELLENC ST)   Founded in 2001, PELLENC Selective Technologies (PELLENC ST) is headquartered in Pertuis, in the Lubéron region of South-Eastern France. The company opened a London office in 2011.   PELLENC ST is a pioneering company in the automatic sorting of household and industrial waste. The specialist company has a turnover of €21 million and employs over 100 staff, with 15% of all personnel working in the in-house R&D department. As part of its international expansion, PELLENC ST has installed over 1,000 of its machines in more than 45 countries across the world.   PELLENC ST will be at the RWM trade show (Stand 5R130), which will take place at the NEC, in Birmingham (UK), between 16 and 18 September 2014. RWM is the European event of reference for resource-efficiency solutions and the waste-management sector. Established in 1967, the trade fair is highly regarded in the recycling-and-waste industry as a leading event in its field.   For further information about the trade show, please go to:  www.rwmexhibition.com   For further information about the company, please go to: www.pellencst.com     For further information, please contact :   Quote ref. : FTPB 3940 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

Numberly and Albatross map out Journey of a Luxury Consumer

Marine Juillard - 26-juin-2014 18:18:24
London (UK) — Numberly, a digital-data marketing firm specialising in helping advertisers leverage their marketing strategies, and Albatross Global Solutions, a market-research firm specialising in improving retail performance and understanding consumer trends in the luxury sector, have teamed up to study the behaviour and expectations of today’s consumer of luxury goods. Their latest, exclusive study will be unveiled at a joint event in central London on 3 July 2014.  The work conducted by numberly, together with Albatross Global Solutions, has made it possible to measure how consumers of luxury goods engage in the luxury experience, both at boutiques and online. On Thursday 3 July 2014, on the occasion of a business breakfast meeting held in London, Albatross Global Solutions and numberly will reveal the results of the latest study they have conducted: The Journey of a Luxury Consumer — Expectations and behaviour of clients of luxury brands around the world. This will give Albatross and numberly the opportunity to unveil their yearly forecasts for the luxury sector. The event in London will start at 8.30am and will be held at the May Fair Hotel, in central London (Stratton Street, W1J 8LT). Representatives from a range of luxury brands will be present, including Bell & Ross, Bottega Veneta, Boucheron, Cartier, Christofle, Erès, Kering, Lacoste, Ladurée, L’Oréal Luxe, and Tod’s. Journalists wishing to attend the London event should contact the Press Office of the French Trade Commission UBIFRANCE in the UK no later than 1 July 2014. In September 2013, numberly, in partnership with Albatross, held a similar event in New York City (USA): the two companies unveiled their first report of its kind into the behaviour and the expectations of luxury-sector consumers. Each study has been conducted to high standards, with a survey polling 3,290 relevant consumers, i.e. individuals who have purchased a luxury product in the six months prior to the study. The consumers polled came from North America (USA), Latin America (Brazil), the Far East (China and Japan), and Europe (various EU countries). Consumers were asked about their expectations, their choices, their experience, their level of satisfaction, and their online behaviour when buying a luxury product. Christophe Caïs, Albatross founder, explains: “Albatross and numberly have a shared passion to increase the sales of our clients through results that will empower the brands to tailor strategies, advertising and training to reach the affluent consumer.” Dorothée Lacroix, numberly UK Director, adds: “Even if the store remains the main channel for luxury brands, the brand websites are gaining prominence. We want to help global luxury brands to optimise their online advertising strategies with relevant solutions for their international customers.”   About Albatross Global Solutions Albatross Global Solutions is a leading market-research firm specialising in improving retail performance and understanding consumer trends in the luxury-goods sector. The company was founded in 2005 and has 22 offices around the world, covering all continents. It employs 220 staffs and serves 160 premium and luxury brands. Albatross Global Solutions has a turnover of US$13.50 million. For more information, please go to: www.albatross.fr About numberly Numberly pioneered the interactive-data marketing revolution with its award-winning solutions for companies willing to optimise their customer acquisition and retention through online media and platforms (internet, mobile devices, social media and RTB CRM displays). Numberly has become a major player on the market by combining the acquisition of new clients with the successful management of customer loyalty. Created in 2000, numberly employs 250 people worldwide and its annual turnover soared to €40.30 million in 2013. A third of global sales (32%) came from Ocito, its mobile-marketing subsidiary. Based in London (UK), Paris (France), New York and San Francisco (USA), as well as Dubai (UAE), numberly operates in more than 30 countries; numberly is owned by 1000mercis Group, a NYSE Alternext-listed company. The event in London will start at 8.30am on 3 July 2014 and will be held at the May Fair Hotel (in The Salon), in the centre of the British capital (Stratton Street, W1J 8LT). The same event, in Paris, will be held from 9.00am on 1 July 2014 at Hôtel Bristol (in Salon Rambouillet), in the centre of the French capital (112, Rue du Faubourg Saint-Honoré, in the 8th arrondissement ). Journalists wishing to register in order to attend the Paris or London event should contact Ms Kate Riley, Press Officer at the Press Office of the French Trade Commission UBIFRANCE in the UK, on 1 July 2014 at the latest. For more information about numberly, please go to: www.numberly.com For further information, please contact : Quote ref. : FTPB3941 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

Boiron Frères unveils 6 new flavours in vegetable purées/ semi-candied fruit

Marine Juillard - 25-juin-2014 18:52:35
Boiron Frères of France, a specialist in fruit-and-vegetable processing for the catering trade, is enhancing its range with six new flavours, which come in a purée (butternut squash, green asparagus, beetroot and yuzu) or in a semi-candied mix (lemon and orange). The company already sells an impressive 70-flavour range under the Les Vergers Boiron brand, making it an international leader in frozen fruit and vegetable purées.   Boiron Frères of France is a specialist in fruit processing that has recently diversified into vegetable processing too. The company, thanks to extensive research and innovation, is now diversifying its range of flavours and products destined for the catering trade and gastronomy professionals. For its vegetable line, under the Les Vergers Boiron brand, Boiron Frères now offers three ‘homemade-grade’ novelty purées designed for chefs and caterers: butternut squash, green asparagus, and beetroot. All three are 100% natural and free from preservatives, artificial colouring and thickening agents. The vegetables are processed using a new, cutting-edge tool that delivers a taste and texture that are equivalent to the best of homemade purées. Packaged in 1kg trays for optimal food safety and immediately frozen, the purées are easy to use. The formula chosen by Boiron Frères guarantees that there is no waste for the catering professional, while costs are kept under control. This unique know-how, which is the company’s hallmark, makes a lot of sense when processing vegetables such as those, which usually require a lengthy and potentially tedious preparation phase. Regarding its citrus line, Boiron Frères found its inspiration in the Far East, in countries such as Japan, China and Korea, where yuzu is traditionally grown. A small, tangy citrus fruit from East Asia, yuzu tastes a little like grapefruit, with touches of lime and tangerine: thanks to Boiron Frères, it is now available as a purée. Yuzu delivers a powerful and rare flavour, much sought-after by pastry chefs, ice-cream makers, chocolate makers and confectioners. The purée is packaged in 1kg trays featuring an inner grading scale (250g or 100g) for precise measuring. Yuzu purée under the Les Vergers Boiron label is a 100% natural product, with a flavour closer to the actual fresh fruit than that of existing products on the market.   Yuzu can be used in a wide range of sweet or savoury recipes — portioned desserts, fruitcakes, financier cakes, muffins, small tarts, wafers, soufflés, ice-creams, sorbets, granitas (a type of Italian semi-frozen dessert also known as granita siciliana), cream cakes, crèmes brûlées, mousses, ganache fillings, fruit pastes and jams, among others. Boiron Frères has filed a patent for a new and exclusive technological process in semi-candying, which it uses to supply pastry chefs, ice-cream makers, chocolate makers and confectioners with semi-candied lemon and orange in 500g pots. While they are less sweet and smoother than ordinary candied fruit, these semi-candied mixes have preserved all the aroma, colour, texture and vitamin content found in fresh produce. The product’s outstanding quality and its ease of use help catering professionals save on production time. Additionally, Boiron Frères’ semi-candied mixes will retain their consistency and their freshness under high temperatures, without producing any exudate. When frozen, their texture becomes soft and tasty, and may be easily handled with a spoon. This new manufacturing process promises to revolutionise the use of candied fruit in pastries, brioches, sorbets, chocolate and more, whether the candied fruit is mixed in, or used as adornment, explains the company.                    About Boiron Frères Boiron Frères is established in 70 countries via a network of partner distributors, managed and supported by a dynamic sales team. Close to 80% of sales are generated by exports. The company employs 95 staff and is headquartered in Châteauneuf-sur-Isère, in the Drôme département of South-Eastern France. Boiron Frères is a world leader in frozen fruit and vegetable purées intended for the catering trade. On average, the company processes 12,000 tonnes of fruit and vegetables per year. It produces over 130 purées, concentrates, coulis, semi-candied fruit products, frozen whole-fruit products, and cut-fruit products. Boiron Frères is attending the Summer Fancy Food Show 2014 in New York (USA) from 29 June to 1 July 2014; Tales of the Cocktail in New Orleans (USA) from 16 to 20 July 2014; ABASTUR 2014 in Mexico City (Mexico) from 1 to 4 September 2014; the Restaurant Show 2014 in London (UK) from 6 to 8 October 2014; the Fórum Gastronómic in Barcelona (Spain) from 20 to 23 October 2014; the San Antonio Cocktail Conference in San Antonio (USA) from 16 to 19 January 2015; and, finally, Sirha 2015 in Lyons (France) from 24 to 28 January 2015. For further information (including recipes and tips on food preparation), please go to: www.my-vb.com   For further information, please contact : Quote ref. : FTPB3938 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

TC For Shoes stands tall with launch of UK website

Aurore Bernard - 12-juin-2014 15:57:25
Achaclip Ltd has created Total Care for Shoes (TC for Shoes), a new generation of heel protectors. Following its initial success in France, Achaclip Ltd has expanded to sell its products worldwide and has recently launched an English-language e-commerce website. All TC for Shoes products benefit from international trademarks and copyright and the company is actively seeking distributors worldwide, including in the UK.   TC for Shoes is a range of heel protectors designed to extend the life of high-heeled shoes. Stiletto heels are easily damaged and worn away, and it can be expensive to repair them. With prices starting at £3.90, TC for Shoes products cost less than half the price of heel repair and protect the heel for up to three times longer than traditional heel screws.   Anne-Marie Pharisier, the company’s founder, came up with the concept for TC for Shoes after experiencing a recurring problem with her favourite pair of shoes. She says, “It all started with my blue shoes. They were a beautiful pair of shoes with laces and a brooch detail, and a bargain at around €20. Unfortunately, after just three days of wearing them, I noticed that the heel was damaged, so I took them to the cobbler to be repaired. I was reluctant to pay €12 for two plastic heel screws, but I was determined to wear my shoes again.”   She continues, “Just two weeks later, I made another trip to the cobbler, meaning I had spent more to repair the shoes than they originally cost to buy. When faced with the prospect of paying once again to repair the shoes, I decided to find my own solution, cutting a small pen lid to size and using some putty to secure it to the damaged heel. That was when the idea for TC for Shoes first came to me. Three and a half years and 10 prototypes later, TC for Shoes was launched on 14 April 2012.”   As well as protecting the heel from damage, the TC for Shoes range has been designed to offer a number of additional practical benefits. The first of these is comfort. TC for Shoes products are made from a thin layer of soft plastic, which provides an additional cushioned layer to the heel and offers more comfort to the wearer: as a result, stilettos can be worn for longer periods of time.     TC for Shoes also provides protection that no heel screw can equal. The heel clips have a non-slip base, which gives them improved stability, even on slippery surfaces, allowing the user to walk confidently without fear of falling. Finally, TC for Shoes provides sound insulation for heels, eliminating the tapping noise made when walking on hard surfaces.   Whereas a traditional heel screw amounts to a short-term practical solution for worn and damaged heels, TC for Shoes offers esthetical advantages to the user. Available in a range of four sizes and 11 different colours, the Talon Clip® and Talon Chic® ranges deliver a style unmatched by any traditional heel screw.   With the Talon Clip® range, the user can choose to match the product to the heel colour for discreet repair and protection, or select a contrasting colour as an accessory in order to create a variety of looks. The Talon Chic® collection is designed specifically with fashion in mind and includes intricate designs and motifs, including bows, roses, jewels and snakes.   Please click below (on the image) in order to view a selection of TC for Shoes products (short video-clip produced by the company). Whether for comfort, stability, protection or style, TC for Shoes offers a modern-day solution to an age-old problem for a very reasonable price.   The full range of TC for Shoes products and prices is available at www.tc-for-shoes.com     About TC for Shoes TC for Shoes is a trademark of Achaclip Ltd. Achaclip Ltd was founded by Anne-Marie Pharisier and is based in the Basque Region, in the South-West of France. The company is run in partnership with Jean-Claude Belivier, Hervé Burgué and Monique Manuel.   Achaclip Ltd intends to expand internationally following its success on the French market and is interested in developing partnerships with distributors worldwide, including in the British market. The company is also open to discussion with regard to producing TC for Shoes products on behalf of other brands.   For further information, please go to www.tc-for-shoes.com       For further information, please contact :   Quote ref. : FTPB3935 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  
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The French Trade Commission UBIFRANCE in London:  The partner of choice of the French Export Team The French Trade Commission UBIFRANCE in the UK, which is based in central London, is a French government organisation that comes under the aegis of the Secretary of State in charge of Foreign Trade.  UBIFRANCE assists French-based companies seeking potential partners and new markets within the United Kingdom, and, more generally, promotes Franco-British trade relations. Our team can help UK-based companies to identify potential French suppliers. The UK is a mature and demanding market, but it is also full of potential and opportunities: over 15,000 French businesses already sell their goods and services in Britain. In 2011, UBIFRANCE UK made a difference by helping French-based businesses across the board - UBIFRANCE UK organised 35 trade missions and trade shows for French exhibitors - UBIFRANCE UK accompanied and assisted 600 French-based

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