French know-how in agro-tech among the very best in the world

Aurore Bernard - 16-mai-2014 10:53:52
With the mechanization of farming and other advances in technology, France has demonstrated its know-how in developing high-performance agro-technology solutions worldwide.   France is the second largest importer and the fifth biggest exporter, in international markets, when it comes to farming-industry technologies, which ranks the country as one of the major players in the sector, with 9% market share worldwide.   “French companies are recognized and quite present internationally,” explains Tatiana Miron, Export Advisor for the Agriculture & Food sector at UBIFRANCE in Paris.   France has 230 companies that export farming equipment. Most of them are SMEs (60 % of the total). Among them are companies such as Grégoire Besson, Kuhn, Exel Industries and Manitou.   “Overall, 70 % of French production in farming equipment is exported,” points out Tatiana Miron.   When the exporting company is French-based, experience shows that there is a lot of goodwill among locally based farmers and other businesses. For example, in South Africa, exports of French-made farming machinery increased by 6 % between 2012 and 2013. Local farmers and business people started noticing the Kuhn, Manitou, Pellenc or Berthoud logos hard at work in the countryside, up and down the country. “These companies found the right distributors and they are focused on specific niches, ones whose needs they really understand,” explains Tatiana Miron.   In a completely different business segment — that of equipment designed and manufactured for the food industry — “France is still the reference throughout the world,” says Tatiana Miron. “When the exporting company is French, doors open more easily.”    With an international market share of 5.40 %, France is ranked fifth in this industry segment, behind Germany and Italy, two leaders in the market for food-industry equipment.   Innovative, flexible and well-adapted to their export markets, French-based businesses are able to meet local demand effectively. “The French offer is well-positioned for producing machines and implements for industrial preparation of food and drinks,” says Tatiana Miron.   France is also strong in baking/pastry equipment, in biscuit making, but also for specialized implements designed for meat. According to Tatiana Miron, “All of these specialties are growing at an exponential rate. France is displaying all its ability to innovate. Flexible and well-adapted to each market, French companies have become highly specialized.”   This certainly is the strategy that the major French players (and brands) in the sector — such as Bongard, Serac and Cermex — have adopted. They combine an in-depth knowledge of various export markets with a high level of responsiveness in order to bid successfully for contracts, responding quickly to calls for tender. This competitive edge is what has allowed these specialist players to reinforce their presence in several market niches, and to continue expanding internationally.   For further information about French companies in the agri-f oods sector, please go to:   Livestock, Meat, Processed meat products   Fishery and Aquaculture products and processed   Agricultural equipment and Food processing, Packaging

SIVAL increases floor space for crop industry in 2014

Coline BORDET - 18-nov.-2013 10:40:13
SIVAL, a leading European trade show for the crop-production sector, will be held from 14 to 16 January 2014 at the Angers Exhibition Ground (Western France). The addition of 1,000m² of surface area at this year’s event will allow approximately 600 exhibitors to showcase a comprehensive range of equipment, agricultural supplies and services to more than 20,000 visitors.   Organized by Angers Expo Congrès for the past 25 years, SIVAL takes place in Angers (North-Western France), at the heart of the leading crop-production region. The SIVAL trade show will be held from 14 to 16 January 2014 as part of Plants Week 2014, which brings together VégéConso, VEGEPOLYS Symposium and new event ITEIPMAI/ASTREDHOR.   As a landmark European trade show, SIVAL has embarked upon international expansion and, in cooperation with its partner UBIFRANCE, has invited foreign delegations of purchasers, sector managers, operating managers etc. – predominantly from Algeria, Italy, Poland, Russia, Spain and the United Kingdom – to take part in the 2014 event. SIVAL has also recently signed an international business agreement via the European Enterprise Network (EEN). Accordingly, exhibitors and visitors alike may now set up meetings with potential qualified partners before the trade show.   Each year, the SIVAL Organising Committee punctuates the three days of the trade show with symposiums and technical discussions on a range of subjects. Some of the themes on the agenda for the 2014 event include ‘Management of the vine’s hydric regime’ (Euroviti Symposium), ‘Stimulation of the plant’s defences in vegetable crops. Results of the Defileg project’ (CTIFL Légumes technical discussion), ‘Competition distortions and extra-regulatory requirements in the European and international trade of Fruits and Vegetables’ (Coop de France Conference) and ‘The keys to a successful organic arboriculture: innovative solutions and search for alternatives’ (Regional Chamber of Agriculture).   The high point of the trade show will be the VEGEPOLYS Symposium entitled ‘The protection of tomorrow’s pip-fruit orchard: French and international avenues of action for pre- and post-harvest’, which will take place on the afternoon of Tuesday 14 January.   SIVAL is the only French trade show that caters to the entire crop-production industry, with 600 exhibitors (10% of them from outside France), representing 1,500 brands. As the leading event for fruit and vegetable production, particularly with regard to the representation of seed producers, plant suppliers and nursery owners, SIVAL welcomes more than 20,000 professionals each year.     About Angers Expo Congrès The City of Angers is the main shareholder of ANGERS EXPO CONGRÈS, a French semi-public company (Société Anonyme d’Economie Mixte Locale – SAEML). It is chaired by Mr Jean Claude Bachelot, Deputy Mayor of Angers.   The general mission of the ANGERS EXPO CONGRÈS by public-service concession, is the management and operation of the Congress Centre and Exhibition Ground in Angers. These two sites are able to accommodate up to 600,000 visitors.   The company organises over 300 events per year, including B2B and B2C trade shows, business meetings and conferences, in order to facilitate the region’s economic expansion. It generates between 35 and 40 million euros in economic benefits for the local area.   For more information about Angers Expo Congrès, please go to:   For more information about the SIVAL trade show, please go to:     For further information, please contact :   Quote ref. : FTPB3892 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640   View other press releases at :

Millésime Bio 2013 highlights its strength in organic-wine market

Joanna Routaboul - 12-mars-2013 17:59:29
Millésime Bio 2013, the organic-wine trade show that took place from 28 to 30 January 2013 in Montpellier (Southern France), was a great success. As the largest event of its kind, the trade fair welcomed 4,160 visitors — a figure that was up by 24% year on year.   The 20th Millésime Bio trade show, which is the principal B2B event for the organic-winegrowing industry, was a success. Organised by the Inter-professional Association of Languedoc-Roussillon Organic Wine, the event was held in Montpellier (Southern France) from 28 to 30 January 2013 and attracted 4,160 visitors, against 3,360 the previous year. This is a rise in visitor numbers of 24%, demonstrating the continuing growth of the specialist trade event.   The success of the trade fair further confirms its position as an international forum for the organic-winegrowing sector. Millésime Bio’s uniqueness, both in France and globally, lies in the fact that it only brings together exhibitors who hold the Agriculture Biologique (AB) certification for organic wine.   The Millésime Bio concept is unique in that the floor space, at the trade fair, is divided into identical turnkey booths: therefore, wine alone — its quality and its character — is what differentiates one stand from the next. The trade show also features conferences and self-service wine-tasting areas.   At the trade fair in January 2013, visitors from outside France accounted for 24% of the total. Of all the visitors, 19.80% were importers, followed by 18% who were wine retailers, 8.65% wine wholesalers, and 6.50% members of the hotel and catering trade.   Visitors mainly came from the USA and Canada (13.70%), Scandinavia (10.70%), the Benelux (10.60%), and Asia (10.60%), which included Hong Kong, Japan, Malaysia, mainland China, Singapore, Taiwan, Thailand and Vietnam. Exhibitors from the UK and Ireland represented 7.40% of the total.   There was also a noteworthy diversity of nationalities among the exhibitors: 11 countries were represented, with France, Italy and Spain constituting the top three in terms of the number of players. Vineyards from Austria, Germany (13.30% of exhibitors) and Portugal raised their profile, with an increase in the number of estates represented at Millésime Bio 2013. Estates’ representatives and trade professionals from Chile, Egypt, South Africa and the USA also returned to the trade show, proving their loyalty for the third year in a row.   Overall, there was a significant rise in the number of countries and importers represented at Millésime Bio 2013, as compared to 2012. This increase reveals the impact that the International Business Forum had on attendance at the trade fair. The Forum, which was created by Sud de France Développement, the development agency for Languedoc-Roussillon products and tourism, enables the organisation of B2B meetings between wine producers and importers.   Millésime Bio 2013 provided the opportunity for professionals from the entire organic-wine sector, including from all producing countries and regions, to meet in one venue.   About Millésime Bio Millésime Bio was created in 1993 by Sudvinbio, the Trade Association of Languedoc-Roussillon organic-wine producers, based in Southern France.   For further information about the International Business Forum, please go to:   For further information about Millésime Bio, please go to:   For further information, please contact :    Quote ref. : FTPB3827 Ms Katherine WOODS - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :

SIVAL to focus plant sector on water management in January 2013

Amal Froidevaux - 29-nov.-2012 12:21:38
SIVAL, the plant-production trade show of reference in Europe, will take place from 15 to 17 January 2013 at the Centre de Congrès et du Parc des Expositions d’Angers (Angers’ Exhibition Centre), in western France. The international trade fair is expected to host 600 exhibitors and attract 20,000 visitors to its symposiums, conferences and workshops, where the main topic discussed will be water management. Over the past 25 years, SIVAL has become the event of reference for the key plant sectors, including vegetable farming, fruit farming, wine growing, cider growing and seed production. The trade show is the only event of its kind in Europe for the market-gardening and vegetable sectors and, therefore, is set to continue asserting its international standing in January 2013. From 15 to 17 January, next year, approximately 600 exhibitors will display equipment and techniques devoted to plant production at the Exhibition Centre in Angers (western France). SIVAL will take place as part of Plants Week 2013, during which Angers will play host to a range of events in the plant industry between 14 and 20 January 2013. While sustainable farming has previously taken centre stage at SIVAL events, water management will be in the spotlight across the conferences, symposiums and workshops at SIVAL 2013. Water has become a key issue in farming, as it simultaneously involves economic, environmental and social issues. The trade show will tackle such crucial topics as reducing waste, preserving resources, integrating plant production within the water cycle, and preserving the social image of farming with regard to water. For the past 25 years, SIVAL has sought to anticipate trends. SIVAL 2013 will bring attention to innovations showcased by its exhibitors, while fostering dialogue about technological progress in the plant sector. Innovations will also be highlighted through the SIVAL D’OR competition and the Agriculture Opportunities Forum, which will reward the best innovations in equipment, products and services on display at SIVAL 2013. Speeches and meetings organised by VEGEPOLYS, the cluster of hi-tech excellence for the plant industry, will also take place during SIVAL 2013. The VEGEPOLYS Symposium will take place on 15 January in the Maine Hall at 4.00pm. This conference will explore developments in international R&D in future plant varieties, regulation strategies in water provision, and ways of organising farming to optimise water management. Additionally, the VEGEPOLYS Roundtable will be held on 16 January in the Maine Hall at 2.00pm. This round table will focus on innovative solutions that can optimise water management in farming, with the use of certain technologies and tools. As a key trade show for the sector, SIVAL has a major part to play in raising awareness of the VEGEPOLYS plant-sector cluster of excellence beyond France’s borders. Accordingly, SIVAL will use the 2013 trade fair to assert its European and international standing. About VEGEPOLYS Founded in 2005, VEGEPOLYS is a world-class cluster of excellence for the plant sector. This cluster has certified or supported over 175 innovative projects involved in varietal innovation, in plant and cultivation-systems protection, and in plants’ contribution to wellness, health and the living environment. For further information about VEGEPOLYS, please go to: About Angers Expo Congrès Angers Expo Congrès manages the Centre de Congrès et du Parc des Expositions d’Angers (Angers’ Exhibition Centre). The company organises B2B and B2C trade shows, business meetings and conferences in order to facilitate the region’s economic expansion. Angers Expo Congrès is organising SIVAL 2013, the plant-production trade show that will take place from 15 to 17 January 2013 at the Angers Exhibition Centre, in the city of Angers (western France). For further information about Angers Expo Congrès, please go to: For further information about SIVAL, please go to:  

Millésime Bio 2013 celebrates 20 years showcasing organic wine

Amal Froidevaux - 26-oct.-2012 11:38:58
In 2013, Millésime Bio, the organic-wine trade show, will celebrate its 20th anniversary. From 28 to 30 January, the trade fair will take place at the Exhibition Centre in Montpellier, Languedoc-Roussillon (southern France), France’s leading region for organic-winegrowing. The trade show will have 700 exhibitors and is expected to attract 3,500 visitors. Millésime Bio 2013 will welcome 700 exhibitors from all wine-producing countries and regions, along with an expected 3,500 visitors, highlighting the growing enthusiasm surrounding organic wines. The trade show will take place at the Exhibition Centre in Montpellier, at the heart of France’s largest organic-winegrowing region, i.e. Languedoc-Roussillon, in southern France. Originally founded by a handful of Languedoc-Roussillon winegrowers, Millésime Bio now gathers the main buyers in the wine market each year: the trade fair attracts wholesale merchants, brokers, retail wine merchants, sommeliers, hospitality-industry professionals, and importers from across five continents. The 20th anniversary of this major international event will take place early next year, between 28 and 30 January, bringing together participants from across the sector, including certified organic-wine producers from 11 countries in Europe, Africa, as well as North and South America. To give but a few examples, Millésime Bio 2013 will host producers from a Chilean bodega located in the Maipo region of central Chile, as well as five Portuguese and six Austrian producers that did not attend the trade show in 2012. There will also be a number of returning exhibitors, including Lazanou and Waverley Hills from South Africa; Humbel from Switzerland; Egybev from Egypt; Frey Vineyards, which is America’s first organic winery, based in California; and, finally, a range of producers from France, Italy and Spain. With approximately 900 samples from numerous wine-producing regions from across the globe, the Challenge Millésime Bio 2013 continues to assert its standing as a major international wine competition. This year, the tastings by a jury of wine professionals will take place on 27 November 2012. During the trade fair, in January 2013, visitors and exhibitors to Millésime Bio 2013 will be invited to a cocktail party, which will take place at 7.00pm in Hall 7, where the prizes for the competition will be awarded. (Exact date of the party to be confirmed.) Thierry Julien, Chairman of Sudvinbio, the trade show’s organisers, and Michael Apstein, President of the Challenge Millésime Bio 2013 jury, will award the gold medals at the party. There will be a host of significant events happening during the trade show that will foster dialogue in relation to key issues affecting the sector. These events include a round table organised by Agence Bio, France’s Agency for Organic Agriculture, on the subject of European winemaking and new European regulations. There will also be the International Business Convention organised by the Wine Department of Sud de France Export, the regional development agency for the region of Languedoc-Roussillon. In 2012, Millésime Bio welcomed 588 exhibitors from 13 countries and over 3,300 trade visitors, 22% of whom were from outside France. The trade show’s main visitors remained professionals from the Benelux countries (which made up 16.7% of non-French visitors), Germany (13%), North America (12.5%), and Scandinavia (11.5%). France, which ranks second after Spain, is a key player in the worldwide organic-winegrowing market. Additionally, one in three people in France drinks organic wine on a regular or occasional basis (according to a survey conducted by polling organisation Ipsos), and France’s organic-wine market amounts to €359 million in value. In 2011, there were over 61,000 hectares of land dedicated to organic-wine production in France, against 50,270 hectares in 2010. France’s organic-wine-producing vineyards have, therefore, increased their acreage by 21%, year on year. Since 2009, surfaces devoted to organic-wine production have increased almost threefold: the number of organic-winegrowing estates in France rose from 3,945 in 2010 to 4,692 in 2011. Leading the industry, three French regions stand out: Languedoc-Roussillon (with 19,900 hectares, up 21% year on year since 2010), followed by Provence-Côte d’Azur in the south-east of the country (13,790 hectares, up 23%) and Aquitaine in the south-west (9,500 hectares, up 23%). About Millésime Bio The Millésime Bio trade show was launched in 1993 by a small number of Languedoc-Roussillon winegrowers who organised it to stimulate interest in, and to encourage a constructive dialogue around, organic wine. The trade fair is organised by Sudvinbio, the trade association for organic-wine producers in the Languedoc-Roussillon region of southern France. The 20th Millésime Bio organic-wine trade fair will take place from 28 to 30 January 2013 at the Exhibition Centre, in Montpellier (Languedoc-Roussillon). For further information, please go to:  

REUNIPECHE exhibits impressive catch at European Seafood in Brussels

Philippe Amann - 12-avr.-2012 17:06:35
REUNIPECHE, the foremost player in the fishing sector on Réunion island (France’s overseas département in the Indian Ocean), will take part in the European Seafood Exposition in Brussels (Belgium) from 24 to 26 April 2012. The company will be presenting various types of fish, including albacore and bigeye tuna, as well as coryphene sea bream. An expert in the fishing, filleting and distribution of large deep-sea fish, REUNIPECHE specialises in swordfish, tunny, albacore, yellowfin tuna and bigeye tuna, among other species that it commercializes. Albacore, yellowfin tuna and bigeye tuna yielded prolific catches in 2011. In the same year, there was also an unusually large catch of coryphene sea bream and mahi-mahi, which are — whether fresh or frozen — greatly appreciated by American consumers, in particular. REUNIPECHE will be present at the European Seafood Exposition on Stand 5-301. The event will take place from 24 to 26 April of this year, in the Belgian capital. REUNIPECHE is based on Réunion island, which is an overseas French département located near Mauritius, in the Indian Ocean. REUNIPECHE’s fishing is concentrated in the seas off the southern and eastern coasts of Madagascar, around Réunion, and in waters around Mauritius. To the Food and Agriculture Organisation (FAO), this is Zone 51, which encompasses the Western Indian Ocean. The sheer wealth of species in Réunion waters allows the company to present a wide range of fish only accessible to deep-sea-fishing operators, and those fish include marlin, shark and sailfish, among others. Most catches are pulled in live, which guarantees their freshness and quality. The fish are then killed using the Taniguchi method, developed in Japan, whereby nylon wire is threaded through the fish’s nerve centres. As a result, the fish does not become stressed, hence no toxins are released in the process. The fish is then cooled in a brine tub containing iced seawater, prior to being preserved on ice inside a refrigerated hold. REUNIPECHE specialises in quality products and prides itself on being very meticulous in the way that it catches, stores, cuts, packs and transports the fish. The company’s products are labelled Class Extra in terms of food certification, and can be prepared raw without any problem. Export sales account for 50% of REUNIPECHE’s turnover, especially in fresh swordfish and tuna filets. Since the start of 2012, REUNIPECHE has been supplying the Japanese market: each and every week, four tonnes of fish are shipped out to the Tokyo market, directly from Réunion island. Already established on the European, Asian and American markets, REUNIPECHE seeks to continue developing its export business. The company, more particularly, intends to focus its efforts on the Japanese and Russian markets. About REUNIPECHE REUNIPECHE is based in Saint-Denis de la Réunion, on Réunion island. It is an integrated business that covers the entire fish-distribution supply chain: from the catching of the fish to its delivery to wholesalers. The company also works closely with various fishing fleets. REUNIPECHE provides fresh, high-quality products complete with certificate of origin and a health-responsibility guarantee (CEE agreement). Fresh deep-sea fish sold by REUNIPECHE comes from a fleet of 17 boats that unload about 1,500 tonnes per year. Concerned with the environment, REUNIPECHE is also associated with a shelter that takes care of local turtles. Accordingly, the company’s fishermen are fully equipped to collect any injured turtles and hand them over to veterinarians. REUNIPECHE will be present at the European Seafood Exposition in Brussels (Belgium) on Stand 5-301. The event will take place from 24 to 26 April 2012 in the Belgian capital. For further information about European Seafood Exposition, please go to:  

Brigitte Lurton excels in terroir wines at LIWF 2012

Philippe Amann - 03-avr.-2012 16:42:12
Brigitte Lurton is a wholesaler specialising in wines from the French terroir that are sold under the BRIGITTE LURTON brand. Brigitte Lurton, owner of the brand and the business named after her, hopes to demonstrate that wine is an accessible product, even for beginners. She will be presenting her brand at the London International Wine Fair from 22 to 24 May 2012, at the ExCeL exhibition centre, in London (England). BRIGITTE LURTON has created a range of five wines that it plans to extend in the future. The company’s offering will be showcased at the London International Wine Fair (LIWF) on stand F40/7, from 22 to 24 May of this year; the trade show is due to take place at ExCeL, in Docklands (London). Brigitte Lurton, owner and founder of the business going by the same name, is intent on sharing her passion for French wine and winegrowing with British and international consumers. The wine in the BRIGITTE LURTON range is bottled on the various estates and each of the selected winegrowers practises sustainable agriculture. The wines in this range have an ageing potential of four to five years. Thanks to its good value — the wines are priced at less than €10, i.e. under £8.50, per bottle — and its uncluttered, easy-to-read labels, this range of wine is easily accessible to consumers, in what can be a daunting market. With their blue and coral colours, the labels are atypical, and they highlight pictograms that show the best food-and-wine combinations. To help consumers find out more about the wine they wish to buy, flashcodes have also been placed on the bottles. BRIGITTE LURTON wines encourage consumers to explore little-known appellations by offering wines from southern and south-western France that were chosen for their authentic character, and which faithfully represent their region of origin. The range includes a Côtes Catalanes red made from pure Grenache grapes; two Coteaux du Salagou wines made from Viognier grapes (one red and one white); a local red country wine (or vin de pays) from Lot, made exclusively from Malbec grapes; and, finally, a red country wine from Montauban. The production of those wines is controlled as per a list of technical specifications regulating the winemaking process and the bottling of the wine. This list was produced through a collaborative effort with Brigitte Lurton’s sister, Marie-Laure Lurton, who owns several estates in the Bordeaux region of south-western France. Bottled in lightweight Ecova bottles, the BRIGITTE LURTON wines are produced in an environmentally friendly manner. As for the boxes for packing the wine, they are made up of 50% recycled material. The range’s stoppers are made of cork, and are therefore natural and biodegradable. In addition to designing a new bottle, BRIGITTE LURTON has recently created a website to better provide information about its wines, presenting the grapes used, the soils where the vines are grown, but also the tourism side of the industry. The website explains the pictograms found on the bottles. Furthermore, a BRIGITTE LURTON smartphone application is available, enabling consumers to follow the company’s news and developments in its wine range while on the move. About BRIGITTE LURTON BRIGITTE LURTON, the company, was founded by Brigitte Lurton on the back of her expertise in winemaking. Indeed, Brigitte is a member of one of the Bordeaux region’s most prominent families — the Lurton family owns and manages a large number of estates. Brigitte Lurton has spent 30 years in close contact with the world of wines and winemaking, both in France and elsewhere. She is now embracing wine wholesaling, specialising in wines from the terroir, through her company. The company will be present at the London International Wine Fair 2012 (LIWF 2012) from 22 to 24 May 2012 on stand F40/7, at the ExCeL exhibition centre, in London (UK). For further information about LIWF 2012, please go to:   For further information about BRIGITTE LURTON, please go to:  
  Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.   Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France. - Promoting France’s companies, business image and nationwide attractiveness as an investment location.     These missio



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