100% FRANCE, Stand IP220 - 100% DESIGN - 18-21 September 2013

Joanna Routaboul - 13-sept.-2013 12:13:03
For the sixth consecutive year, 100% FRANCE returns to the 100% Design trade show in London, bringing to the British market and to international visitors an outstanding selection of French companies. Organized by the French Trade Commission UBIFRANCE in the UK, the Pavilion showcases innovative design solutions for both indoors and outdoors — some of them never seen before.   Visitors will discover ALLSPLANN’s high-tech LED lights; whimsical decorative panels by CONCEPTUWALL; CONFIDENCE AND LIGHT’s eye-catching lighting; eco-friendly, versatile outdoor furniture by ISIDORE; quirky water fountains by LAORUS; NOVIDIS’ unique architectural mouldings; and, finally, the cutting-edge structures produced by TRADMATIK.   ORGANIZERS OF THE PAVILION   UBIFRANCE   The French Trade Commission UBIFRANCE in the UK is based in central London. UBIFRANCE is an agency of the French government that comes under the aegis of the Minister for Foreign Trade. UBIFRANCE, as France’s export-support agency, assists French-based companies seeking potential partners and new markets within the United Kingdom and, more generally, promotes Franco-British trade relations. Our team can also help UK-based companies to identify potential French suppliers.   The French Trade Commission UBIFRANCE 28-29 Haymarket London - SW1Y 4SP United Kingdom   Contact: Ms Agathe Barbier Senior Trade Adviser - Interiors & Design +44 (0) 207 024 3671   VIA Founded in 1979 with the support of France’s Ministry of Trade and Industry, Valorization of Innovation in Home Furnishing (VIA) promotes new design for domestic, corporate and urban living spaces. This unique forum encourages exchanges and assists professionals in their development projects. Every year, VIA conducts programmes to support new design and finances prototypes designed by tomorrow’s creators. VIA presents its findings in conferences and prospective studies.   Each year, VIA mounts 10 exhibitions, in its gallery in Paris and at international trade fairs. This activity of stimulation of the sector, which is open to creators of all backgrounds, regardless of nationality, contributes to making France – and Paris in particular – a hub for the expression of international creativity in design.   VIA 120 Avenue Ledru-Rollin 75011 - Paris France +33 (0)1 46 28 11 11   EXHIBITING COMPANIES   ALLSPLANN   ALLSPLANN was awarded the Innovative Technologies prize in 2011 by the French government for its thermal-management systems and electronic-intelligence technology. The company designs and manufactures an LED lighting range under its own brand and develops lighting projects with architects, in collaboration with renowned designers such as Christophe Pillet and Chafik Gasmi (Corinthia Hotel in London), as well as manufacturers such as AVMazzega/Clipper.   Contact: Alain Claude BRUN +33 (0)6 09 65 23 21   CONCEPTUWALL   With its panoramic murals, CONCEPTUWALL creates bespoke atmospheres. Whether graphic, poetic, baroque, playful or Zen, the designs can be adapted to any project through the change of colours, themes and dimensions. The CONCEPTUWALL HOME collection co-ordinates the murals to the rest of the interior: Gum-it® (removable adhesive fabric), lampshades and home furnishings (cushions, sofas and curtains) can also tell a story which was, until now, only told on the walls.   Contact: Patrick CHAVANNE   +33 (0)4 72 56 15 03     CONFIDENCE AND LIGHT   Since 1999, CONFIDENCE AND LIGHT has designed and manufactured lighting devices for the workplace in France. Every technical and environmental aspect is taken into account while designing fluorescent or LED lights:   quality, ergonomics and energy-saving concerns, among others. In 2012, the company launched a collection of lights for the interior-design market.   Contact: Maria JUANPERE   +33 (0)6 08 85 51 90     ISIDORE   ISIDORE is introducing a new range of eco-friendly outdoor and indoor furniture. Le 8 , the table and versatile armchair that can be transformed into a deckchair in seconds, are made of wood and a plant-fibre resin giving them a glossy surface without any chemical treatment. Le 4 is exclusively made for indoors, with hand-stitched upholstered leather, brushed aluminium legs and its matching ottoman.   Contact: Jacques-Alexandre HABIF +33 (0)9 83 55 89 26     LAORUS   LAORUS designs unique fountains and outdoor showers in galvanized coated steel that can be placed in privately owned gardens and public spaces, thus reviving a long tradition in Europe. They are manufactured in Northern France, a region well known for metalworking. The Laorus product range is the result of fruitful co-operation between founder Claire Chopitel and designer Patrick Nadeau.     Contact: Claire CHOPITEL   +33 (0)6 31 09 03 68     NOVIDIS ARCHITECTURAL MOULDINGS   NOVIDIS specialises in architectural mouldings and artworks. The company produces ornamental mouldings and assists in the building and refurbishment of exclusive bespoke projects worldwide. Its clients include shipyards, outfitting companies, exclusive residences, and luxury hotels. Although NOVIDIS is best-known for its classical projects, many renowned designers are starting to explore more contemporary applications of the moulding process.   Contact: Eric Humbert and Marc Louzeau   +33 (0)1 55 80 76 65     TRADMATIK   Equipped with its own R&D department and a comprehensive workshop, TRADMATIK makes bespoke structures and layouts using various materials (wood, metal or plastic) at different scales and in small- to medium-size series. The company’s creativity and innovative production techniques are great assets for any designer with a challenging project.     Contact : Pierre-Laurent SALIN +33 (0)4 93 31 02 93

Barrisol Mirror® showcased at 100% Design in London

Joanna Routaboul - 12-sept.-2013 13:28:21
Barrisol Normalu SAS of France, a specialist in innovative stretched fabrics for walls and ceilings, has released its new Barrisol Mirror® range, which will be showcased at the 100% Design trade show in London, to be held from 18 to 21 September 2013.   “The new Barrisol Mirror® range is an exclusive application developed by the R&D department at Barrisol Normalu SAS, and we are the world leader in innovative stretched ceiling-and-wall products,” explains Mr Jean Marc Scherrer, President of Barrisol Normalu SAS. “We will be delighted to showcase our product ranges and our expertise at the 100% Design trade show in London, between 18 and 21 September.” Barrisol Normalu SAS will be on Stand E 210 at the trade fair.   The true mirror-like highly reflective properties of the material used in making Barrisol Mirror®  ensure an exceptional surface appearance that can be used to accentuate detail, highlight decorative or focal features, brighten dull or plain surfaces, add visual effects, and increase depth and height within interior spaces, while being easy to fit. Barrisol Mirror® enhances and defines spaces, multiplying sub- areas within those spaces, and provides designer chic to rooms.  Both the gold and silver versions of the Barrisol Mirror® range are certain to provide any space with a unique ambience.   Barrisol Mirror® offers a unique design that can be customized as per clients’ needs. Barrisol Mirror® is lightweight (at 300g per m², or 1.20 kg per m² including the frame) and is specifically designed to be mounted on aluminium frames available in rectangular, round, triangular or square shapes. Whether using hints of mirrors to provide luminosity or large, cascading frames to expand the space, Barrisol Mirror®   is suited to any kind of environment.   Thanks to its micro-perforations, Barrisol Mirror® lets light filter through it and interacts with surroundings, using lighting that is more or less intense depending on the size and shape of the perforations. Combined with the mirror design, the material delivers light in transition stages. In a similar way, Barrisol Normalu SAS has adapted its Barrisol Mirror Acoustic® process to Barrisol Mirror®.  In this case, the designer frame of the Barrisol Mirror® canvas merges into the background, while preserving the audio properties of enclosed spaces by reducing reverberation. The space then turns into a designer cocoon that will ensure a warm ambience, while preserving a neat designer atmosphere.   For its part, the Barrisol Mirror® Imprimé can highlight any decoration when a pattern is printed directly onto the mirror surface.   These three options — namely Barrisol Mirror Lumineux®, Barrisol Mirror Acoustic® and Barrisol Mirror® Imprimé —  provide interior designers and architects with an inventive palette of bespoke solutions.   Barrisol Normalu SAS believes that safety and quality are key priorities: in keeping with the entire range of Barrisol® products, Barrisol Mirror® is 100% compliant with CE standards and is manufactured using phthalate-free plasticisers, which are guaranteed not to contain any cadmium, mercury or arsenic.   Barrisol® is classified for fire protection in line with all relevant European and international standards (BS2-D0). All fire tests and smoke tests have confirmed that it meets all existing requirements, for both premises open to the public and privately owned properties. Finally, walls and ceilings stretched with Barrisol® are labelled A+ (i.e. the highest mark), in compliance with current legislation regarding indoor air quality.   The sale price for the Barrisol Mirror® stretched canvas (gold or silver version) starts at €220 per m² (price of fabric once it has been laid). The product line has been launched in 2013.   Barrisol®’s network of distributors and installers can be found here:   About Barrisol Normalu SAS   Founded in 1967, Barrisol Normalu SAS is based in Kembs, in Alsace (Eastern France). The specialist company manufactures and distributes all products in the Barrisol® range, with many stretched fabrics for walls and ceilings to choose from.   The company now holds 80 patents (the first one was filed in 1975). Established in over 150 countries through a 1,200-strong distributor network, Barrisol Normalu SAS is a world leader in stretched ceilings.   The company belongs to the World Export Leaders Club. Acknowledged worldwide, Barrisol Normalu SAS has been given more than 30 awards since it was founded, including the Innovation Trophy, a special mention by the Batimat Jury, and the INPI Trophy.   Many designers, such as Ross Lovegrove, as well as world-renowned architects such as Zaha Hadid and the Manuelle Gautrand architectural consultancy, have chosen Barrisol Normalu SAS as a contributor to their outstanding projects.   Barrisol Normalu SAS has been involved in the following projects: the Enzo Ferrari Museum (Italy), the Stratford Aquatic Centre (UK), Roissy Charles-de-Gaulle airport (France), the Bugatti showroom (Germany), and the Citroën Champs-Elysées showroom (France), among others.   Barrisol Normalu SAS will be present at two trade shows in the autumn, in Paris: Architect@Work in October and Batimat, at Villepinte (near Paris), in November. The company is also attending the 100% Design trade show (Stand E 210), to be held at the Earls Court exhibition centre, in central London, from 18 to 21 September 2013.   For further information about the trade show, please go to:   For further information about the company’s projects, please go to:   For further information about the company, please go to:   ▪All photo credits: Barrisol-Normalu®/Barrisol®   For further information, please contact :   Quote ref. : FTPB3874 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :  

Laorus showcases galvanized-steel fountain at 100% Design in London

Joanna Routaboul - 28-août-2013 15:55:51
Laorus, which is based in Eastern France, makes innovative and unique fountains in galvanized coated steel that can be placed in private gardens and public spaces (such as the patios of hotels or restaurants), thus reviving a long tradition in Europe. The Laorus product range is the result of fruitful co-operation between founder Claire Chopitel and designer Patrick Nadeau. Laorus will be on the French Pavilion at the 100% Design trade show in London, between 18 and 21 September 2013.   Claire Chopitel explains: “This represents the revival of a great classic that can be free-standing or fully installed, and it comes with a wide and clever range of accessories — a basin, a tripod stand, and a garden hose — affording a new way to use water every day. We have produced something simple and functional, yet poetic and original.”   Appearing on the market in April 2011, and shown for the first time at the garden fair, in the Tuileries Garden (in central Paris), Laorus products have already won over notable distributors such as Le Cèdre Rouge, Jardin Chic, the CAMIF mail-order company, and Botanic Editions.   This first collection, in coated steel, comes in numerous colours. The items are all made in Northern France, a region that is well-known for its long tradition in metalworking.    Water fountains have always been part of our urban and rural landscape, in privately owned gardens as well as in spaces that are open to the public: the latter may include the patios of restaurants, hotel courtyards, and so on.   “Contemporary supply of this great classic was non-existent,” points out Clare Chopitel, founder of the Laorus brand — a name she chose personally, which means ‘laurel’ in Latin. Further to this realisation, the young entrepreneur started off in her adventure with what amounted to a complete career change for her: she decided to train in project management and the design of industrial products.   Claire Chopitel wanted “a product which blends into nature, which integrates without dominating, which is both functional and attractive,” she explains.  She met designer Patrick Nadeau and both have worked together to bring the project forward and onto the market.   In 2011, Claire Chopitel set up Laorus in the Champagne-Ardennes region of Eastern France. She called upon designer Patrick Nadeau to come up with a range of original, coated-steel garden objects around the theme of water use. Claire Chopitel says, “It has been an adventure in exemplary complementarity between [the] business [side] and the designer.”   Earlier in her career, Claire Chopitel was a project manager at telecommunications company France Telecom when she decided to launch her own business: for her, working with a renowned designer was a novel and challenging experience.   As she explains, “On the basis of a rather strict and precise schedule of conditions, [designer] Patrick Nadeau has shown how to interpret and invent a product adapted to its creative process.  This collaboration represents the ideal outcome in terms of what one could hope for in such an exchange of views and expertise.”   The Laorus fountains afford multiple uses, from washing hands, boots, or fruit and vegetables to showering and watering the garden — not to mention the scope for children’s games.  Several accessories complete the fountain: a basin set on a tripod stand or a small tub, which makes it possible to collect, recycle and save water. Additionally, the fountain comes with a backwash-cum-winder cleverly hiding the garden hose, and a small shelf for a plant pot or for hanging a garden tool. Laorus offers a range of fountains, each one available in two sizes (1.00m or 1.20m in height).  At the Maison & Objet trade show, in Paris, these models were on display, enhanced by ingenious accessories such as The Planted Fountain, a system of garden shower and shower stand.   ▪The small-size fountain with a moveable basin and/or a garden-hose winding device is made of galvanised coated steel; it is available in 10 colours (selection on request). It stands at a height of 1.00 metre and the recommended retail price (RRP) is of €500.   ▪The larger-size fountain has a basin, a movable tripod, and/or a garden-hose winding device; it is made of galvanised coated steel and is available in 10 colours (selection on request). It stands at a height of 1.20 metres and the RRP is from €700.   Laorus will release a new product in September 2013, which will feature a fountain-cum-outdoor-shower with a shower stand; it will be made in galvanised coated steel.   Laorus will showcase its innovative product range at the 100% Design trade show, to be held at the Earls Court exhibition centre, in central London (UK), from 18 to 21 September of this year. Laorus will be on the French Pavilion (Stand IP 220), or 100% France, which is being organised by the French Trade Commission UBIFRANCE in London.   About designer Patrick Nadeau   Patrick Nadeau studied product design as well as architecture; he lives and works in Paris. He began to intensely research contemporary design during a study trip that took him to Kyoto (Japan) in 1996. Patrick Nadeau founded his own design company in 1997, and it has given him the opportunity to work on projects combining architecture, design, garden design, and the plant environment.   With this unique approach, he has developed projects for customers such as Boffi, Hermès, Kenzo Parfums, Louis Vuitton, Festival des Jardins de Chaumont-sur-Loire (an annual exhibition focused on contemporary garden design), the Rennes city authority (in Brittany), and the Salines Royales d’Arc et Senans (i.e. the Royal Saltworks at Arc-et-Senans, in Eastern France).   In September 2008, on the occasion of Nature Individuelle, his highly personal exhibition at the Sabz showroom in Paris, Patrick Nadeau stressed the interdisciplinary and open character of his work. The designs emphasized the fact that Patrick Nadeau focuses on balancing living organisms (i.e. plants) with inanimate things (be they natural or created by humans).   Patrick Nadeau is the founder and leader of the Végétal Design workshop at the Ecole Supérieure d’Art et de Design (ESAD), the school for art and design, in Reims (in the Champagne region of France). He teaches at Ecole Comondo (Les Arts Décoratifs), the private academy for design and interior design in Paris, and is a member of the Observatoire des Tendances du Jardin (which studies contemporary trends in garden design), which is itself supported by the Jardiland Institute.   About Laorus   Laorus is a company specialising in garden furniture and, more particularly, in outdoor fountains made of galvanized coated steel. Laorus was created by Claire Chopitel in 2011 and is headquartered in Revin, in the region of Champagne-Ardennes (Eastern France).   Laorus will attend the 100% Design trade show at the Earls Court exhibition centre, in London (UK), from 18 to 21 September 2013. Laorus will be on the French Pavilion (Stand IP 220), or 100% France, organised by the French Trade Commission UBIFRANCE in London.   For further information about the trade show, please go to:   For further information about the company, please go to:   For further information, please contact :   Quote ref. : FTPB3869 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 View other press releases at :  

UBIFRANCE UK News - December 2012 - N°34

Amal Froidevaux - 18-déc.-2012 10:37:28
We have a partly new team in place, here at the Press Office of the French Trade Commission UBIFRANCE in London, with our new Editorial Assistant, Amal Froidevaux, who comes from Aix-en-Provence (in south-eastern France) and started with us in September, and our new Project Manager, Joanna Routaboul, who joined the department at the start of December. Joanna, who was previously based near Agen (in south-western France), replaces Pierre Mancini, who decided to leave London and return to Paris when he was offered a job in the cultural-services sector. Joanna has a strong background in sales and marketing, and will be an invaluable addition to the team so as to develop our activity into 2013 — something which is more important than ever in these challenging times. The September-to-December period is always a busy one at the Press Office of the French Trade Commission, here in London, if only because there are so many trade shows in September and October that are attended by French companies over the period. (from left to right: Amal Froidevaux, Joanna Routaboul, Philip Jolly and Katherine Woods) From 20 to 23 September, in London, 100% Design focused on French expertise and creativity in interior design. On 21 November, we had another event relating to design but, this time, it was the world of fashion, with the French Fashion Showroom, organised by our colleagues in the Consumer Goods Department at the French Trade Commission. On 20 September, for my part, I travelled down to Southampton to meet one of our clients at the Boat Show: West Riviera Yachting is a dry-port operator that runs a well-equipped facility in the port of Tréguier, in northern Brittany, and we did some PR for them ahead of the trade show, in the summer, as you may remember. Many British sailing enthusiasts find that congestion and high charges in ports along the south coast of England are an issue, and increasingly turn to mooring options on the Continent as a result — Brittany being an obvious choice, given the quality of the facilities on offer, their comparatively low cost, and the overall beauty of this maritime region of western France. Gas Tech was another important trade fair I went to (8 to 11 October), and there were many interesting French companies at the EXCEL exhibition centre, which are involved in the business and technology of transporting and processing natural gas. The picture would not be complete without some references to Food & Drink, and the Saatchi Gallery wine event at the end of October (26 and 27) springs to mind: we assisted CIV CORSE, the syndicate of Corsican winegrowers, who had a stand at the event, to better promote a range of original and high-end Corsican wines. The Saatchi event was interesting in that it combined a B-to-B dimension (aimed at trade professionals) with a B-to-C angle (intended to offer the general public an opportunity to discover new, quality wines). We have also had a successful press trip (3 and 4 December), organised on behalf of our client, NFI, the agency for the promotion of the northern city of Lille and its surrounding region. A joint British/German press delegation (including four British journalists) travelled over to Lille in order to learn more about current developments in biotechnology in northern France. The press trip combined field visits, meetings with industry executives and entrepreneurs, and a tour of the BioFIT event: BioFIT is an international partnering event of reference in the life-sciences sector, and it focuses on technology transfers and collaborative projects that have the potential to shape the biotech industry of the future. Last but not least, among the events we have recently helped to organise and publicise, the docking of the Etoile du Roy tall ship, first at Portsmouth, then St Katharine Docks in London, has generated a huge amount of media interest — from regional TV news (with a report on ITV Meridian) to the trade and national press (with an article in The Daily Telegraph). The object of this interest has been the pink onion of Brittany, since the replica of a Nelson-era warship was laden with Roscoff pink onions typical of Brittany and known for their subtle, sweet taste. The ship itself is well known to the British public: it was originally built for Hornblower, the British television series, first broadcast in the UK in the 1990s. The pink onion has a special place in Franco-British relations: in 1828, a producer from Saint-Pol-de-Léon, on the northern coast of Brittany, decided to cross the English Channel and sell his produce directly to the British consumer. Won over by the taste of the pink onion, the British welcomed the sellers that arrived each year and named them Johnnies, or Little Jeans, as Jean — or Yann, in its Breton version — is John in English. The Onion Johnnies used to walk (or cycle) from door to door with the plaited onions on their shoulders — hence the stereotypical image of the French onion (or garlic) seller, who sports a beret and rides a bicycle up and down the country… I am told some people in Britain still think that all (or most) Frenchmen dress in the way that the Onion Johnnies used to in the 1920s and 1930s: for the sake of accuracy, it should be stressed that this is a misconception. On 4 December, the ship reached St Katharine Docks, and it is due to set sail on 17 December to go back to France: as a result, many Londoners and others have had the opportunity to get on board and sample the pink onions on offer. On 10 December, a special event was organised, which went on from 4.00pm to 9.00pm: it gave trade professionals and members of the media the opportunity to sample some pink onions brought over by the Etoile du Roy. Mr Bernard Emié, French Ambassador to the UK, was guest of honour and made a speech. Together with a few journalists, I went for a drink in Dickens Inn afterwards — a nice way to round off the evening. As you will see from the wide range of stories we have covered in the past few months, we continue to offer something for everyone, from flooring material for sports facilities (with Gerflor, which won several contracts for the London Olympic Games) to laminated timber (with sector leader MATHIS, making inroads into the Persian Gulf), and from exciting food products from France’s overseas territories (on display at SIAL 2012) to airbag protective jackets for motorcyclists (as designed and developed by innovative company HELITE). Many more companies covered in this bulletin would deserve a mention, but you can discover them for yourself, such as QOOQ and its culinary tablet preloaded with 1,000 recipes or ALDEBARAN Robotics, a world leader in humanoid robots, the latest application of which is in the classroom across many schools in England. (No, you can’t order one that will do the hoovering and the rest of the housework for you yet, although I wouldn’t be surprised if such a model were available on the market before long!) The next issue of UBIFRANCE UK will come out in the latter part of February 2013. Till then, and if you can’t wait that long, do follow us on Twitter in real time (   at @UBIFRANCE_UK). The French Trade Commission UBIFRANCE will be closed over the festive season, from 24 December to 1 January included. We wish you an enjoyable end-of-year break, a Merry Christmas and a Happy New Year. Philip Jolly Manager — Press Office UBIFRANCE London, the French Trade Commission in the UK  Construction and Energy THETIS MRE keeps a-Brest in marine renewables THETIS MRE, the only annual convention devoted to marine renewable energy (MRE), will take place from 10 to 11 April 2013 in Brest (Brittany). The convention will provide an opportunity for the sector’s major international players to gather and exchange ideas about the marine-based energies of the future. MATHIS is glued to success in Qatar MATHIS, a European leader in glulam-timber construction, was chosen to supply the glulam elements of part of the new Doha International Airport, in the Qatari capital. The 80m x 25m structure, which has been completed, is the first glulam construction to be erected in Qatar. Gerflor’s Creation ushers in a new world in commercial spaces Gerflor, a flooring specialist, has launched Creation, which is a recyclable floor-covering range specially designed for commercial spaces. This product range is made up of luxury glue-down tiles and planks for areas that must withstand a large footfall.   Engineering and Transport CEDRAT TECHNOLOGIES’ mechatronic solutions strike the stroke CEDRAT TECHNOLOGIES develops cutting-edge mini-size actuators and piezoelectric motors with a range of scientific, industrial and medical applications. One of the company’s innovations is the Linear Stepping Piezo Actuator (LSPA) motor, a linear piezoelectric micromotor with nanoscale positioning and a long stroke. TECALEMIT FLEXIBLES’ hoses and tubes go organic TECALEMIT FLEXIBLES, a specialist in flexible hoses for industry, has launched the innovative BBIO Universal TECALEMIT® tube, which is made from plastics of 100% biological origin. The company unveiled the tube at the MIDEST trade show, which took place from 6 to 9 November 2012 in the Paris region. INEL’s Xsolo measures your residual stress from America to Europe INEL, a specialist in X-ray diffraction (XRD) equipment, is to release Xsolo, a portable residual-stress-measurement system, in late 2012. The company manufactures a range of XRD equipment, used in both public- and private-sector R&D centres, as well as in industry. INEL, which is present in the USA, is seeking distributors across Europe. HELITE airbags the market for motorcycle protective jackets HELITE, an airbag-technology expert, launched its cutting-edge range of high-performance airbag protective jackets for motorcyclists at Motorcycle Live, which took place from 24 November to 2 December in Birmingham (UK). Lille region’s FUTUROTEXTILES lies in CETI  The Centre Européen des Textiles Innovants (or CETI, i.e. the European Centre for Innovative Textiles) opened on 10 October in the Lille region. The opening coincided with the start of the third FUTUROTEXTILES innovative-textiles exhibition.   Food and Drink Prince de Bretagne brings the Onion Johnnies back to Britain Prince de Bretagne, which produces and markets the Roscoff pink onion of Brittany, chartered the Etoile du Roy, a tall ship, to transport a cargo of onions from Brittany to London, via Portsmouth. On 10 December, an event held on the ship in London proved popular with the trade, the media and the general public. Corsican wines enrich London Experience at Saatchi Gallery CIVCORSE, the Corsican Wine Board, represented seven estates from the French island of Corsica at The London Experience, which took place at the Saatchi Gallery (London) from 26 to 27 October. All the producers are seeking partners and distributors in the UK and Ireland. Millésime Bio 2013 is organically yours at 20 Next year, Millésime Bio, the organic-wine trade show, will celebrate its 20th anniversary. From 28 to 30 January 2013, the trade fair will take place in Montpellier, which is at the heart of France’s leading region for organic winegrowing. The trade show is expected to attract 3,500 visitors. French overseas territories give SIAL 2012 that tropical feel There were 22 companies from France’s overseas territories at SIAL 2012, the international trade show for the food industry, held from 21 to 25 October at the Paris Nord Villepinte exhibition centre (near Paris). The Pavilion displayed products such as Rhum Agricole, coffee, fruit-based items and seafood from Guadeloupe, Martinique and Réunion Island. Nord-Pas-de-Calais features  Agroé at SIAL 2012 The Nord-Pas-de-Calais region hosted a pavilion at SIAL 2012. France’s leading region for agri-food exports focused on innovation and Agroé, its cluster of excellence within the sector. UNOWHY’s QOOQ speaks English in the kitchen UNOWHY has launched the English version of QOOQ, the first tablet computer that is made for the kitchen. The tablet is preloaded with 1,000 international multimedia recipes, ingredient fact sheets, and useful meal-planning tools to help gastronomy lovers in the kitchen.   Health and Services Minasolve’s parabens substitute takes SCS Formulate by storm Minasolve, a specialist in the personal-care and pharmaceutical ingredients markets, exhibited its new ethyl hexyl glycerine — MinaCare Hexcine — at SCS Formulate, the trade show for the cosmetics industry, held from 13 to 14 November in Coventry (England). Minasolve is seeking a distributor in the UK. EcoVadis and CDP bring CSR to the supply chain EcoVadis and Carbon Disclosure Project (CDP) have announced a partnership whereby the two companies offer an enhanced service to both EcoVadis and CDP Supply Chain’s customers. The partnership is founded on the companies’ expertise: CDP specialises in greenhouse gas (GHG) emissions, climate change and water, whereas EcoVadis covers all main CSR topics. B.I.G. Talents hit the town in November Involving both a trade show and a business convention, B.I.G. Talents is the only business event of its kind in France that is devoted to biotech, IT and greentech (B.I.G.). The event took place from 14 to 15 November in Rouen (north-western France). E-Commerce Paris 2012 goes from strength to strength — and to China The E-Commerce Paris trade show has reinforced its reputation as a crucial event for the e-commerce sector, with 500 exhibitors and 30,000 visitors in 2012. E-Commerce Paris 2012 ended on 20 September after three successful days focusing on changes in market trends and on innovation; a special conference session put the spotlight on China. France is Brand Licensing Europe, from Asterix to Moulin Rouge® UBIFRANCE, the French export-support agency, was organising a pavilion at the Brand Licensing Europe trade show, held from 16 to 18 October in London (UK). The Pavilion, which was supported by the French Licensing Federation (F2D2), featured 10 licensing specialists who work with The Jim Henson Company, Moulin Rouge® and Asterix, among others.   IT and Robotics ALDEBARAN Robotics unleashes NAO on Warwickshire schools ALDEBARAN Robotics, a world leader in humanoid robotics, has equipped over 200 secondary schools worldwide with its NAO robot. In order to increase pupil interest in science, technology, engineering and mathematics (STEM), the company has introduced the humanoid robot into schools across Warwickshire (England). Runware’s Runalyzer Sport Pack conquers the heart of MFi users Runware has launched the Runalyzer Sport Pack, which combines an iPhone-compatible heart-rate monitor, chest strap and armband. The designer of innovative smartphone accessories has been certified by Apple to design devices specifically made for iPhones, iPads and iPods (or MFi devices). Conscio Technologies meters clients’ security awareness with ISAM Conscio Technologies, a publisher of information-security solutions, has joined forces with Hapsis, a Sensitive Security Information (SSI) specialist, to create the Information Security Awareness Meter (ISAM). The ISAM analyses the information-security culture of a company before providing a detailed action plan for improving security.   For further information, please contact : UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640    

UBIFRANCE UK News - September 2012 - N°33

Pierre Mancini - 10-oct.-2012 15:48:01
  We have had a busy summer here at the Press Office of the French Trade Commission UBIFRANCE in London, not only preparing la rentrée, as the back-to-school season is known in French (i.e. September), but also getting on with a range of projects and events in a wide array of sectors. Obviously, the summer was marked by the Diamond Jubilee celebrations in early June, followed by the Olympics and Paralympics between late July and early September. Contrary to what could be feared from a business and professional standpoint, the Games did not cause tangible disruption in terms of our activities. We were happy to lend our support to the French Embassy and France’s Olympic Committee, which was in charge of the Club France, in central London. Overall, from a work standpoint, things always slow down from about mid-July until late August, but it is less and less the case, these days, if only because more and more business people and journalists continue working remotely, while away from the office, with the help of advanced, portable electronic devices (such as smartphones) that allow them to check their emails while sitting on the beach somewhere in southern Spain — just my idea of fun, I must admit! The rail-industry press trip that took place in mid-June (11 to 14), which was centred on the city of Lille and its region, in northern France, was a success, and we have already had several articles published in the wake of it. Nord France Invest, the agency that promotes Lille and its region, was pleased that it went well: it gave journalists the opportunity to fully appreciate the very real expertise there is across Northern France in rail transport and technology. Food & drink remains an important area of activity for us, as illustrated by the many events we have had in this field in the past few months. On 24 May in the evening, the Red Herring wine-tasting club organised an event focused on Corsican wines with Guillaume Rodet, sales representative for CIV CORSE, the syndicate of Corsican wine producers, in the UK. The wine tasting was held on the premises of the French Trade Commission, in the heart of London. Similarly, wine online retailer Naked Wines held an event at the French Trade Commission, which resulted in its members choosing Le Clos de l’Olivier Minervois 2010 as its No1 favourite — full details are revealed below. Henri Forest, the independent winegrower based in South-Western France who won the prize, is looking forward to £50,000 worth of orders in the coming months. The judges of the prize are enlightened amateurs, who are members of Naked Wines, not members of the wine trade. For the sake of propriety, I hasten to add that Naked Wines is about selecting wines purely on the basis of the quality of the liquid in the bottles, i.e. without the presence of the producers or distributors of the said liquids on the day. In other words, the name does not refer to participants being in the nude in order to enhance the wine-tasting experience, interesting as the idea might sound to some… On 14 June, the Food & Drink Department of the French Trade Commission organised a memorable event at the Roof Gardens, in Kensington (in London): A Taste of France gathered producers of high-end, exclusive food products from across France. The trade-press and other journalists who came along were rather pleased they had made the effort, as they were rewarded with fantastic food products in a truly unique setting. Even the flamingos and the ducks looked fascinated with it all. It should be stressed that they were not on the menu of the buffet: they live in the garden, on the roof. I know this may sound bizarre to readers who are unfamiliar with the venue: all is explained on the website of the Roof Gardens. In the past few months, various trade shows featured French Pavilions and were attended by innovative players from France, such as Insight Show at the end of June (27 to 28), and the Farnborough International Airshow in mid-July (9 to 14). In terms of trade fairs, September and October are very busy, as our readers will know. Katherine Woods, Press Officer, went to Birmingham for the day on 12 September — a special treat that enabled her to meet representatives of Pellenc, a French company we have done some PR for. Pellenc had a stand at the Recycling & Waste Management Exhibition (RWM). Katherine commented that Birmingham is exciting, but not as much as Leeds, where she comes from: as we know, it is all relative. If you would like to express a view on this, feel free to email us or to give us some feedback on Twitter. For my part, I went to Southampton on 20 September so as to meet representatives of West Riviera Yachting, the dry port located next to Tréguier, in the north of Brittany, which we have also done some PR for. West Riviera Yachting had a stand at the Boat Show, from 14 to 23 September. It is time for me to wrap up and I would like to encourage you to read the stories we have for you in this newsletter (below). There is something for everyone, as they say, since the fields covered range from flooring solutions (for sports facilities) and home-automation systems to interior design and textiles, and from market research and movies to fine wine and quality foods, not to forget waste management, photonics, R&D in the medical sector, information technology, ports and yachts, trains, as well as planes. The next issue of UBIFRANCE UK will come out in the latter part of November. Till then, and if you can’t wait that long, do follow us on Twitter in real time (@UBIFRANCE_UK), thanks to Katherine Woods, our expert in all matters relating to the Twitter-sphere, here at the French Trade Commission. Philip Jolly Manager — Press Office Bureau UBIFRANCE Londres, the French Trade Commission in London   Construction and Engineering Gerflor floors the competition at London Olympics & Paralympics Gerflor supplied various flooring solutions for the London 2012 Olympic & Paralympic Games. The company provided the flooring for the volleyball, sitting volleyball and handball competitions: Gerflor was chosen to supply over 17,500 m² in Taraflex™ Sports Flooring. Home Technology allows you to manage your home on the move Home Technology, a specialist in hi-tech, integrated home-automation systems, offers a smart home-management gateway that improves security and comfort in the home, while reducing energy use. The system works with or without a broadband line, making it possible to manage one’s home remotely, while on the move. TECHNOMARK® goes from MULTI4® to Flexmark™ 2-in-1 TECHNOMARK®, a specialist in permanent-marking equipment, is releasing two new product lines in 2012: the fully modular MULTI4® Third Generation and the Flexmark™ 2-in-1, the latter being specially designed to meet the needs of SMEs. Flexmark™ 2-in-1 includes a hand-held model for marking large bulky parts and a combination model (fixed and portable) for marking parts of all sizes. Design and Services   UBIFRANCE is 100% France at 100% Design   The French Trade Commission UBIFRANCEorganised the French Pavilion, named100% France, at the 100% Design trade show, held in London from 19 to 22 September 2012.On 100% France, 10 emerging and renowned designers showcased their expertise in interior design, furniture making, etc. Espace Textile is in Indigo Home/MoOD in Brussels   For the sixth consecutive year, Espace Textile supported a delegation of textile specialists from the Rhône-Alpes region (South-Eastern France), who were present under the French Savoir-Faire banner, at the Indigo Home Edition and MoOD trade shows. The trade fair for the interior-design sector took place in Brussels (Belgium) from 11 to 13 September.   Tisslaine revolutionizes fabric of London Textile Fair   For the first time, there was a French Pavilion showcasing 10 participating companies at the London Textile Fair on 18-19 July. The Pavilion was organised by Tisslaine France Promotion, the national trade association that assists French companies in the textile sector in their export drive. UBIFRANCE provided Insight Show in June   The French Trade Commission unveiled the French Pavilion at Insight Show, the market-research trade fair held in London on 27-28 June. For the fourth year in a row, and with 10 exhibiting companies in 2012, the Pavilion showcased dynamic companies from across the industry. French movie industry is on a good TRIP   France’s movie industry is prospering: in 2011, over 270 approved films were produced, which is the highest number yet. The number of co-productions with a majority non-French backing was also at its highest in 2011: 65 films were shot, as compared to 58 in 2010. The country’s appeal is due to various factors, including France’s Tax Rebate for International Productions (known as TRIP). Food and Drink Henri Forest’s Zero to Hero effort wins Naked Wines’ recognition Henri Forest, an independent winemaker from South-Western France, has secured £50,000 worth of sales and privileged access to the British market further to winning the Zero to Hero competition organised by UK-based online wine retailer Naked Wines, with the help of the French Trade Commission. Out of 240 wines, Le Clos de l’Olivier Minervois 2010, which is produced on the Villepeyroux-Forest estate, came out on top. UBIFRANCE’s A Taste of France hits the Roof Gardens On 14 June, the French Trade Commission organised the sixth A Taste of France — a speciality and fine-food networking day in the course of which 22 companies showcased a range of quality French products, including charcuterie, condiments and chocolate. The event provided buyers with the opportunity to meet the producers at Kensington Roof Gardens, in central London. Comptoir du Cacao gives chocolate flavour to A Taste of France Comptoir du Cacao, a family-run artisan chocolate factory that makes high-quality single-origin chocolates in unique flavours, showcased its products at A Taste of France, the fine-food event organised in June by the French Trade Commission. Nutraveris Online verifies your ingredients EU-wide Nutraveris is a leading scientific and regulatory consulting firm for the nutrition and health sectors across Europe, whose expertise will help industry players deal with forthcoming EU legislation. Nutraveris Online allows Nutraveris’ clients to select ingredients that have claims that are usable in Europe, allowing for the verification of the regulatory status of ingredients in each EU member state (in order to ensure full compliance with local laws and regulations).   Health and the Environment Pellenc ST wastes no time recycling at RWM Pellenc Selective Technologies (or Pellenc ST), a manufacturer of optical-sorting machines for industrial and household waste, attended the Recycling & Waste Management Exhibition (RWM). The company exhibited its solutions designed for materials recovery facilities (MRFs) and for sorting municipal solid waste (MSW) at the trade fair, from 11 to 13 September, in Birmingham (UK). IFMAS enjoys excellence in bio-based materials IFMAS, the R&D institute for bio-based materials headquartered in the Lille region, has recently been certified as an Institute of Excellence in its field, gaining a €30.8m grant from the French government in the process. IFMAS is supported by Nord France Invest (NFI), the agency for the promotion of Lille and its region. DISTALZ is not forgotten by French/EU authorities DISTALZ, the R&D laboratory specialising in Alzheimer’s disease, has recently been certified as a Laboratory of Excellence by the French government. The laboratory, based in the Lille region, is now part of the EU’s Joint Programme – Neurodegenerative Disease Research (JPND). DISTALZ is supported by Nord France Invest (NFI), the agency for the promotion of Lille and its region.   IT and Optics UBIFRANCE goes Dutch for ECOC UBIFRANCE, in partnership with Comité National d’Optique et de Photonique (i.e. France’s national committee for optics and photonics), hosted 10 optical-communications specialists on the French Pavilion at the ECOC trade show in Amsterdam (Netherlands), from 17 to 19 September. ECOC is the largest European event of its kind in the field of fibre-optic communications and technology. Conscio Technologies makes Sensiwave in software market Sensiwave, the software solution developed by Conscio Technologies, has evolved into a fully integrated internal communications system. The company’s interactive solution — originally, a digital-security platform only — can accompany any type of change within an organisation and is used to launch internal communications campaigns, such as training schemes or the general development of internal policies. Kaliop UK has Vision with Technology Web-technologies expert Kaliop has recently acquired Vision with Technology, a leading British provider of eZ Publish solutions, thus becoming the largest provider of dedicated eZ Publish solutions in Europe. Kaliop has fully integrated Vision with Technology into the Kaliop Group, renaming the company Kaliop UK. CARTES 2012 welcomes India, in the Cloud CARTES 2012 Exhibition and Conference (formerly CARTES and IDentification) will take place in Paris (France) from 6 to 8 November. The two main themes of the leading smart-technologies event will be mobile payments and security in the Cloud, with India as the special guest nation. Transport and Logistics PNA gives Ouistreham ferry port a new lease of life Under the supervision of Ports of Normandy Authority (PNA), the first phase of the Ouistreham ferry terminal’s extension has been completed successfully, at a cost of €16 million. When the second phase (worth €3 million), supervised by Caen-Normandy Chamber of Commerce & Industry, is finished, the new facility will be greatly improved: it is due to be fully operational at some stage in the autumn of 2012. West Riviera Yachting extends a Breton welcome to UK yachters Representatives of the West Riviera Yachting dry port, next to Tréguier, in northern Brittany (Western France), attended the Boat Show, in Southampton (UK), from 14 to 23 September. West Riviera Yachting, which is a member of The Yacht Harbour Association, is ideally placed and fully equipped to welcome British yachtsmen and yachtswomen on the other side of the Channel. UBIFRANCE at InnoTrans 2012 with 90 winners UBIFRANCE organised the largest national pavilion at InnoTrans 2012 — the world’s leading trade show for the rail and urban-transport sector. About 90 companies showcased their innovative products and services on the French Pavilion in Berlin (Germany), from 18 to 21 September. BORFLEX’s FLAMESTOP® rubber range visits InnoTrans BORFLEX unveiled its new FLAMESTOP® rubber range at the InnoTrans trade show. The FLAMESTOP® range, designed for the rail industry, fulfils the requirements of the new EN 45545 European standard for fire and fumes safety, which will be mandatory from January 2014. DBM Technology flies to Farnborough with thermals DBM Technology attended Farnborough International Airshow (England) from 9 to 15 July; the company has recently established itself in Britain. DBM’s expertise lies in the field of insulation and high-temperature thermal protection for engines, aeronautic equipment and special industrial applications. EMBALLAGE 2012 set to pack a punch in November EMBALLAGE 2012, the international packaging exhibition, will take place in Paris (France) from 19 to 22 November. With 1,300 exhibitors (48% of whom are from outside France) and 89,000 visitors expected, the international trade event will highlight the innovative power of the packaging sector.

France is 100% Design at Earls Court in September 2012

Katherine WOODS - 07-sept.-2012 14:58:35
The French Trade Commission UBIFRANCE in London will organise the French Pavilion, named 100% France, at the 100% Design trade show, to be held in London (UK) from 19 to 22 September 2012.   The design-industry trade show, 100% Design, will take place at the Earls Court exhibition centre, in Central London (UK), from 19 to 22 September of this year.   On 100% France (Stand IP400), the national pavilion organised by the French Trade Commission UBIFRANCE in London, there will be 10 emerging and renowned designers. These designers are listed below; further details are available upon request.   ALEX DE ROUVRAY DESIGN   Entirely made in France using premium materials, items from the ALEX DE ROUVRAY DESIGN Severin Line all rely on a uniquely minimalist design and feature distinctive traits: discreet steel bases and dramatic cantilevered shapes, with rich and contrasting materials and finishes. From coffee tables to sofas, each ALEX DE ROUVRAY DESIGN product has a distinctive character, with a careful balance between form and function, and a harmony between materials, shapes and purpose.   C’COZY   Chérif Medjeber, the charismatic designer behind C’COZY, designs and produces bespoke sofas with a strong emphasis on comfort and aesthetics. In his Paris workshop, each sofa is designed taking into account the client’s lifestyle and the space it will be integrated into. With bold curves and playful designs, C’COZY sofas are made to complement a living area; the company also produces smaller seating items that can be adapted to urban spaces, for example.   COLLECTION MAISON   COLLECTION MAISON produces decorative sound-absorption panels. The company now has a new range of Audio Acoustic Art made up of printed panels containing embedded speakers, which generate high-quality sound and integrate wireless technology (compatible with AirPlay, Wifi and Bluetooth). The designer behind the company also produces interior objects, furniture and household linen. or   DRUGEOT LABO   A brand belonging to renowned furniture manufacturer Ateliers du Drugeot, DRUGEOT LABO uses wood from sustainable sources to create furniture that is both original and practical. The company’s workshops employ a dozen cabinet makers using both traditional machinery and digital equipment. Returning to 100% Design with a new range of furniture, Drugeot Labo adds lighting to this year’s collection. The ELAGONE light has simple lines, emphasising the beauty of the solid-oak element, which is lit by central LEDs.   ENO STUDIO ENO STUDIO promotes handmade design, producing objects and furniture whose prime function is to create meaning and emotion. ENO collaborates with designers such as Antoine Phelouzat, Frédéric Ruyant, Paola Navone and Sébastien Cordoléani. This year’s collection gives both colour and small furniture a prominent place. The range includes modular shelving units composed of steel parts and solid wood planks, as well as blended solid-wood stools. New products will be launched in September.   KAER & SPLANN   Mixing R&D and design, KAER & SPLANN has developed a patented technology that pushes the limits of creative design, while remaining energy efficient, in order to achieve a high level of performance and quality of lighting. KAER & SPLANN lamps can be fitted with a mood-lighting LED module controlled by universal touch-sensitive remote control that is compatible with the entire product range. Integrating wireless Bluetooth technology, KAER & SPLANN lamps can also be controlled by smartphone.   LA BOITE CONCEPT   LA BOITE CONCEPT has developed the first high-fidelity acoustic Laptop Docks — the LD series. The LD Series is a new concept, developed in the company’s acoustic laboratory in France, which combines sound quality and high-end desks with a retro-futuristic design.   MAGNETIC SPIRIT®   MAGNETIC SPIRIT® has a range of stylish and timeless wall storage, which has a patented magnetic fixing system made up of easily detachable components that can each hold a load of 16kg. The user can arrange and rearrange the geometrical storage shapes that are made of hot-treated lacquered steel with fine finishes (available in black, white and matt warm grey). MAGNETIC SPIRIT®’s products are made in France.   NOVIDIS ARCHITECTURAL MOULDINGS   Often collaborating with designers and art consultants, NOVIDIS designs and produces bespoke architectural mouldings and artwork. The company supervises the design, manufactures the mouldings (in stone, gypsum or rosin), and assists in the building as well as the refurbishment of exclusive projects worldwide. NOVIDIS has worked on the RMS Queen Mary 2, as well as a large fresco for the Four Seasons Hotel London, in collaboration with artist Michèle Létang.   SAINTLUC   SAINTLUC furniture is made of composite materials reinforced with flax fibres. Following three years of R&D, the company has produced a lightweight, high-performance and recyclable composite material. The selected flax is grown in Normandy (France) and is recognised as the best in the world, providing a perfect ecological alternative to fibreglass. The company’s products include the COACH range, which is made up of composite-material shells with bio-resin and linen-fibre-based reinforcement, together with brushed stainless-steel legs.                  Gérard Laizé, curator of 100% France   Gérard Laizé is the Director of Valorisation of Innovation in Home Furnishing (VIA), which was founded in 1979 with the support of the French Ministry of Trade and Industry. VIA promotes new design for domestic, corporate and urban living spaces, presenting its findings at conferences and in prospective studies. Each year, it mounts 10 exhibitions in its gallery in Paris and at international trade fairs. VIA’s work contributes towards making France, and more particularly Paris, a hub for international design creativity.     About The French Trade Commission UBIFRANCE   The French Trade Commission UBIFRANCE in London facilitates trade development between France and the UK. UBIFRANCE offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK. As such, it organises B2B events in the form of conferences and networking opportunities, mainly in London.   The French Trade Commission UBIFRANCE in London is organising 100% France, the French Pavilion at 100% Design that will be on Stand IP400. The trade show will take place from 19 to 22 September 2012 at the Earls Court exhibition centre in Central London (UK).   French companies will also exhibit at Decorex International, the interior-design trade show taking place from 23 to 26 September 2012 in London. GEM, the French Furniture Export Group, will unveil work from the following 10 French companies: Aigre Doux, Collection Pierre, Collinet, Grange, Henryot, Moissonnier, Objet de Curiosité, Rosello, Taillardat and Volevatch.   For further information about 100% Design, please go to:   For further information about UBIFRANCE in the UK, please go to:

Drugeot Labo’s creativity on show at Maison & Objet in January 2012

Marie-Alienor GOILLANDEAU - 07-nov.-2011 15:23:07
Les Ateliers du Drugeot SARL, a renowned French manufacturer of premium-quality furniture, will showcase its brand, Drugeot Labo, at Maison & Objet in Paris, between 20 and 24 January 2012. The furniture made by Les Ateliers du Drugeot relies on the use of solid wood; all the pieces are produced and assembled at the company’s workshop in France, without exception. The company sells to stores specialising in trendy and upmarket furniture and interior design.   “The mission of Les Ateliers du Drugeot is to surprise, arouse interest and bring out a smile in people, with furniture lines that are both original and beautiful, while remaining practical,” explain Pierre and Matthieu Rochepeau, the co-owners of the business.   Heal’s, in London, is already among the clients of Les Ateliers du Drugeot. The company is confident that, “There is demand from the British market for our products,” says Pierre Rochepeau.   At 100% Design London (from 22 to 25 September 2011), Les Ateliers du Drugeot had a stand on the French Pavilion set up by the French Trade Commission UBIFRANCE in the UK. Les Ateliers du Drugeot will attend Maison & Objet early next year, which will take place from 20 to 24 January 2012 in the Parc des Expositions de Paris Nord Villepinte, north of the French capital.   The success of Les Ateliers du Drugeot SARL is due, point out Pierre and Matthieu Rochepeau, to the artisanal quality of the company’s production, whereby the emphasis is placed firmly on highly skilled craftsmanship — as recognised by the Ateliers d’Art de France label. (Les Ateliers du Drugeot joined the government-backed scheme in June 2011.)   Pierre and Matthieu Rochepeau take pride in the fact that their family-run business, steeped in tradition and age-old savoir-faire, has succeeded in developing product lines that are also stylish, innovative and totally original. The company sells to stores offering upmarket, trendy furniture items, but also through outlets focusing specifically on high-end contemporary furniture and creators’ galleries.   A good deal of the company’s success derives from the two brothers’ strong commitments in a range of areas — from business and design to quality and the environment. Indeed, the trees that are used to make the furniture come from forests exclusively planted in France in compliance with sustainable-development guidelines (i.e. certified by PEFC, which is the world’s largest forest-certification organization:   Rooted in a proud tradition, Les Ateliers du Drugeot is also a dynamic business that is planning for the future. This has led the company to create a new range of products under the new Drugeot Labo brand, which consists in furniture of a more clearly contemporary style and of an elaborate design.   “With this perspective, we want to rely more on designers. Nowadays, furniture has become a decorative item, and the idea is to use that to differentiate us from what big companies have to offer,” explains Pierre Rochepeau. “We looked at everything that was available as far as traditional, small, oak and cherry-wood furniture pieces go: we wanted to do something else, in a more original, quirky spirit, without going crazy, but certainly applying an innovative approach.”   The result of this original approach is for all to see, with furniture pieces that defy gravity, such as the Equilibriste shelving range and the Bric à brac line, and designs that question our perception of storage furniture as mere units to be stacked. Such designs, like the Glycine shelving range and the Glycine console table, are a good illustration of Les Ateliers du Drugeot’s novel approach to style, design, and furniture for the 21st century. Les Ateliers du Drugeot now has 40 different products to offer.   About Les Ateliers du Drugeot SARL   Les Ateliers du Drugeot SARL is based in Segré, in Western France. The company was created in 1969 by Jean-Louis Rochepeau.   Les Ateliers du Drugeot started as a small shop housed in the family garage. In 1976, as the demand for wooden furniture was growing quickly, Jean-Louis Rochepeau built a bigger workshop; he started to create small furniture in oak and cherry wood.   In 2000, the company already had several hundred clients across France: that is when Jean-Louis Rochepeau sold his traditional, family-run business to his two sons, Pierre and Matthieu. In September 2005, Les Ateliers du Drugeot took over Les Meubles de Zan, a small cabinetmaking firm, thus expanding the company’s product range considerably.   In 2008, a workshop covering a surface area of 600m² was built in the enterprise zone of Segré, a small town situated 45km from Angers. Since August 2008, all the finishing work has been done on the Segré site.   Les Ateliers du Drugeot will attend Maison & Objet, which will take place from 20 to 24 January 2012 in the Parc des Expositions de Paris Nord Villepinte, north of the French capital.   For further information on Maison & Objet, please go to:   For further information on Les Ateliers du Drugeot, please go to:
  Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Founded on January 1, 2015 through a merger between UBIFRANCE and the Invest in France Agency, Business France has 1,500 personnel, both in France and in 70 countries throughout the world, who work with a network of public- and private-sector partners.   Business France’s three missions are: - Fostering export growth by French businesses. - Promoting and facilitating international investment in France. - Promoting France’s companies, business image and nationwide attractiveness as an investment location.     These missio



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