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French cybersecurity firms increasingly successful in fast-growing market

Marine Juillard - 30-juil.-2014 10:51:21

In 2013, there was a 12% year-on-year rise in cybersecurity attacks, with nearly 60% of them causing either brand damage or direct revenue loss to businesses. This, coupled with highly publicized commercial and government breaches of IT security, has increased the demand for cybersecurity services. French companies are strongly placed in this growing market and their advanced solutions are in demand.     The 12% year-on-year increase in cybersecurity attacks that affected businesses in 2013 (Source: IBM 2014 Cyber Security Intelligence Index ), regrettable as it may be, translates into the fact that the IT-security sector is experiencing sustained growth in this segment of the market. High-profile cases, such as the cyber-attacks on US retail chain Target, have raised awareness among business executives.   While US-based and British companies dominate current business in this sector, client entities are looking for alternatives in order to alleviate their worries of government intrusion. In this respect, French specialist companies are a strong contender in the eyes of many professionals and executives working for SMEs and start-ups, but also at established, larger groups: these clients are leveraging the French know-how stemming from top R&D centres and universities.   In 2013, the French cybersecurity sector was valued at more than $2 billion. The French network-security sector offers a wide range of services, including B2B IT solutions meeting strategic challenges, and comprises many world champions such as Atos, Orange, Sogeti, Bull, Cassidian and the cybersecurity division at Thales.   Thanks to their advanced technical research laboratories, more particularly in cryptology and encryption, French players are recognized worldwide.   According to Thibaut Barde, UBIFRANCE’s Project Manager for Digital Trust & Cyber Security, “T he reason for cutting-edge technology [thriving in France] is the quality of French universities in the field of engineering, which is known globally.   Research laboratories associated with these universities train the best engineers of tomorrow.”     Secure IC SAS is a shining example of a company that has been working with top graduates having come out of the French educational system in order to become a thought leader in cybersecurity. Its platforms provide the highest level of security on a client entity’s embedded systems, preventing hacking and reverse engineering as well as protecting intellectual property and proprietary data. In 2013, Secure IC SAS won a Sesame Award for innovation in the manufacturing and testing of IT products.   French start-ups and SMEs have developed out of a strong domestic talent pool and many have decided to join forces under the HexaTrust label, which regroups 20 hi-tech SMEs that are keen to offer a co-ordinated, total service package to their clients.   T hese software vendors and integrators provide a full range of products and services dedicated to the protection of the critical infrastructure of businesses and institutions from cyber-attacks. The HexaTrust umbrella group’s portfolio of current and potential clients is diverse and growing, including businesses and public-sector agencies of all sizes.   Due to the dramatic increase in the level of sophistication and intensity of cyber-attacks, public- and private-sector investment in cybersecurity is growing fast and is expected to rise by nearly 10% per year between now and 2017. This trend illustrates the promising opportunities that exist for a large business looking for a new market, or for a dynamic SME scaling up a new product.   Thibaut Barde of UBIFRANCE Paris explains that, “France’s distance from recent scandals [involving the international and covert collection of data by various government agencies, as revealed in the media] is favourable for French players since awareness on the use of data takes place at a global level. This has helped to build the profile of the industry and has generated increasing concerns for [the security of] personal data, which is a real asset for the French in particular: it is important when it comes to ​​data-storage companies, among others.”   Many French companies in the sector are choosing to develop an international business outlook. French players have strong opportunities to seize in this market thanks to their technological expertise, combined with the diversity of products and services they can offer.   UBIFRANCE is here to help, with a strong presence at next year’s Infosecurity Europe trade event, where there will be as many as 15 French companies looking to expand their presence into the British market and other European markets. Infosecurity Europe will take place from 2 to 4 June 2015 at the Olympia exhibition centre, in central London (UK).   For further information about the trade show, please go to:   http://www.infosec.co.uk/   For further information about UBIFRANCE, please go to:   http://www.ubifrance.com/

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French sports-events companies keep on winning

Marine Juillard - 29-juil.-2014 10:30:48

While the men’s French football team had its last kick in this summer’s World Cup in Brazil, many French companies continued their successful campaign at the world’s premier sporting event. Rio de Janeiro was the host of the final of the World Cup and one could see signs of French business presence almost everywhere.   GL Events of Francemanaged Rio Centro, an exposition park that was the site of FIFA’s organization committee and press centre. Nearby sits a 306-room hotel that was used by many of the FIFA delegates: it was built by French construction group Bouygues and designed by French-born architect Jean-Michel Wilmotte. Each day, when officials arrived at the state-of-the-art Maracana stadium, the renewable energy powering the stadium was supplied thanks to a pilot project run by French energy group EDF and its partners.   French-based companies have a long history of winning contracts for the supply of products and services at major international sporting events. According to Viviane Silberstein, Project Head at UBIFRANCE, much of the winning know-how of French businesses is acquired in their domestic market: “When French companies go abroad, they have to adapt to other markets, but domestic experience already gives a reference and an image, like Roland Garros or the next European football championship, and this is very important for an organizing committee.”   France has proven experience in handling international sports events: the country has hosted various Winter Olympics (Chamonix, Grenoble and Albertville), the 1984 UEFA European Championship, the 1998 FIFA World Cup, and the 2007 Rugby World Cup. Every year, France organizes the Tour de France cycling event. Roland Garros is another key international sporting event organised in France, and the country will host the 2016 UEFA European Championship.   GL Event’s performance at the 2012 Summer Olympics helped the company to launch a successful bid for contracts during this summer’s Football World Cup in Brazil. GL Events was responsible for the design and installation of 25 indoor and 15 temporary outdoor sites across London — a contract that represented €21 million. However, even before this sizeable addition to its portfolio, GL Events had been managing a range of international events in Paris for years.   In 2014, the Winter Olympics — the most expensive in history, at a total cost of $51 billion — took place in Sochi, in the Russian Federation: 12 French companies won a total of €100 million in contracts.   A 2013 survey of the Rhône-Alpes region in South-Eastern France found that there are 300 locally based companies involved in the management of the winter-sports industry, bringing in approximately €1 billion in revenue per year. After all, France ranks third worldwide in winter-sports tourism, after Austria and the USA…   French companies, building on their track record, have been successful domestically and internationally in this field. Innovative companies, which offer new products and technologies, find opportunities to showcase their solutions and grow . Seat Advert is a very young company that is revolutionizing the sporting experience: its small screens, as installed in stadiums, allow viewers to peruse ads and access real-time information, including game statistics. Seat Advert’s innovative solution has already found new clients in Mexico, with plans to expand into South America. The company has recently been awarded a contract for this year’s World Equestrian Games in Normandy, in North-Western France.   Esportec Eco-Industriel is yet another young innovative company developing natural and ecological surfacing solutions for outdoor spaces. ECO’STABIL®, its patented material, is made out of waste and can be combined with other recycled products. While many of the uses of this and other products are not entirely recreational, they can be used to create cycle tracks, equestrian paths and footpaths. Currently, the company exports to Morocco, Benelux countries and Switzerland: the potential for expansion of this eco-friendly material in export markets is considerable, as more and more international sports events require contractors to pay attention to environmental considerations.   Ms V Silberstein of UBIFRANCE explains that French companies are not afraid to take on the biggest challenges and, with their many successes, it is not surprising that, “They are approaching the market based on the biggest business opportunities, and these are the biggest international events, international football events, and Olympic Games. The criterion is not francophone and country specific and, now, UBIFRANCE is working with companies on all events.”   International opportunities will continue to grow, with the $100 billion in new investments expected at the 2022 World Cup in Qatar, $15 billion at the 2016 Summer Olympics in Rio de Janeiro and $30 billion for the 2018 World Cup in Russia.   Apart from the biggest prizes over the next decade, there is a diverse set of opportunities that can sustain a business in the coming years. For example, there are smaller but lucrative events that French companies can target through UBIFRANCE, including sales expositions in Almaty (Kazakhstan) and preparatory events in Saint Petersburg (Russia) for the 2018 World Cup, all in the next 12 months.   Furthermore, existing markets are always in a state of flux and French companies with good products and services are being rewarded with new contracts. Bodet , an equipment manufacturer specializing in scoreboards and video screens, is a prime example. Even though this French company has been present in the Middle East for more than 30 years, it recently acquired new business from Al Jazeera Sport Studios and in relation to stadiums in Abu Dhabi and Kuwait City.   While Ms Silberstein admits that, “The international sports-event market is extremely competitive,” it is also clear that many French companies, encouraged by expertise gained in their domestic market, are more than ready for the challenge. Besides, as she points out, “New opportunities and existing national markets will only grow over the next decade, with contracts that are so big that, if you have a small percentage of this contract, it is worth fighting for it.”   In conclusion, it is clear that French-based companies are poised to continue with their off-the-pitch success in this competitive market.

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France adds zest to its gourmet exports with So French So Good

Joanna Routaboul - 11-juil.-2014 14:29:20

What else does one expect from France, where gastronomic standards are so high? Yet, cultivating gourmets’ taste buds the world over also pays off in economic terms: French gourmet products and fine foods, as a sector, are worth €7 billion, encompassing 250 product categories and amounting to 16% of the French food industry’s total exports. In this field, French exporters total 1,200 companies, 90% of which are SMEs. What may be mainstream in France, in terms of fine foods and culinary excellence, the rest of the world often perceives as symbolizing culinary art that can only be Made in France. Christophe Monnier, in charge of the Fine Foods Department at French export-support agency UBIFRANCE, describes a high-end market that is both diverse and dynamic. Baked goods, biscuits and chocolate account for 50% of French exports of gourmet products. Within this segment of the market, two characteristically French trends stand out. First, there is an absolute respect for authentic flavours and for regional and local traditions, as neatly summed up by the French concept of terroir. Each gourmet product has its own story to tell, unlike any other, which is also its unique selling point. Secondly, with health concerns and awareness of dietary issues coming to the fore, carefully prepared, organic and eco-friendly branded products coming from France have gained worldwide recognition and the trust of consumers, and rightly so. Major players in the fine-foods sector such as Valona (high-quality chocolates), Rougie (foie gras), Bridor (French bakery products) and Boiron Frères (fruit and vegetable coulis), among many others, are being increasingly proactive when providing international clients with their exclusive products and unrivalled expertise. And of course, reliable logistics is the name of the game. Each year, sectoral experts at UBIFRANCE such as Christophe Monnier help up to 830 prospecting companies leverage their efforts through Saveurs de France, a French professional and trade association in the field of gastronomic products, and other, similar promotional programmes such as the So French So Good campaign. All these initiatives give French exporters the opportunity to demonstrate their expertise and know-how in new export markets, from Latin America to Asia. Christophe Monnier and his colleagues also help set up highly selective and fruitful meetings with purchasing agents, distributors and importers who are interested in the French products on offer. French suppliers of fine foods do not forget the importance of their domestic market and that of neighbouring French-speaking countries. In 2013, however, sales growth was muted in countries such as Switzerland (up by 0.4% on the year before) and Belgium (up 4.2%), which are mature markets for French goods. Many French-based companies, encouraged by the presence of an important French community in Britain, crossed the Channel to do business in the UK, where exports of French fine-food products grew markedly in 2013, as compared to the year before (up 8.9%). Central and Eastern Europe offered even bigger opportunities for expansion, with sales rising strongly in Russia (13.5%) and in Austria (17.1%). In fact, the further exporters went, the bigger the rewards could be: in the Far East, exports of fine-food products from France rose markedly, from Hong Kong (up 12.8%) to Singapore (up 14.3%). In mainland China, the figures were even more impressive, with sales up by 33.3%. In the Middle East, companies marketing gourmet food products to Dubai (UAE) and Saudi Arabia were rewarded with a growth rate exceeding 20%. Christophe Monnier stresses the importance of three trade events for the promotion of French excellence in fine foods. SIAL and EUROPAIN, which are known to be leading trade shows where deals get done — more particularly in the field of consumer products — are two. The ultimate culinary event, however, has to be the Cuisine Summit at the SIRHA  trade fair, in Lyons, explains Christophe Monnier. All the French know-how in the industry is mustered in order to create an exceptional experience across 40,000 square metres of floor space. This unique trade event culminates in the awarding of the prestigious prize known as the Bocuse d’Or: it follows a televised cooking competition among the world’s most renowned chefs, who represent their respective countries. Only creative excellence, fabulous ingredients and culinary brio stand a chance of winning, points out Christophe Monnier of UBIFRANCE. For further information about French companies in the fine-food sector, please go to: Bakery, Grocery, Baked Goods, Miscellaneous

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Numberly and Albatross map out Journey of a Luxury Consumer

Marine Juillard - 26-juin-2014 18:18:24

London (UK) — Numberly, a digital-data marketing firm specialising in helping advertisers leverage their marketing strategies, and Albatross Global Solutions, a market-research firm specialising in improving retail performance and understanding consumer trends in the luxury sector, have teamed up to study the behaviour and expectations of today’s consumer of luxury goods. Their latest, exclusive study will be unveiled at a joint event in central London on 3 July 2014.  The work conducted by numberly, together with Albatross Global Solutions, has made it possible to measure how consumers of luxury goods engage in the luxury experience, both at boutiques and online. On Thursday 3 July 2014, on the occasion of a business breakfast meeting held in London, Albatross Global Solutions and numberly will reveal the results of the latest study they have conducted: The Journey of a Luxury Consumer — Expectations and behaviour of clients of luxury brands around the world. This will give Albatross and numberly the opportunity to unveil their yearly forecasts for the luxury sector. The event in London will start at 8.30am and will be held at the May Fair Hotel, in central London (Stratton Street, W1J 8LT). Representatives from a range of luxury brands will be present, including Bell & Ross, Bottega Veneta, Boucheron, Cartier, Christofle, Erès, Kering, Lacoste, Ladurée, L’Oréal Luxe, and Tod’s. Journalists wishing to attend the London event should contact the Press Office of the French Trade Commission UBIFRANCE in the UK no later than 1 July 2014. In September 2013, numberly, in partnership with Albatross, held a similar event in New York City (USA): the two companies unveiled their first report of its kind into the behaviour and the expectations of luxury-sector consumers. Each study has been conducted to high standards, with a survey polling 3,290 relevant consumers, i.e. individuals who have purchased a luxury product in the six months prior to the study. The consumers polled came from North America (USA), Latin America (Brazil), the Far East (China and Japan), and Europe (various EU countries). Consumers were asked about their expectations, their choices, their experience, their level of satisfaction, and their online behaviour when buying a luxury product. Christophe Caïs, Albatross founder, explains: “Albatross and numberly have a shared passion to increase the sales of our clients through results that will empower the brands to tailor strategies, advertising and training to reach the affluent consumer.” Dorothée Lacroix, numberly UK Director, adds: “Even if the store remains the main channel for luxury brands, the brand websites are gaining prominence. We want to help global luxury brands to optimise their online advertising strategies with relevant solutions for their international customers.”   About Albatross Global Solutions Albatross Global Solutions is a leading market-research firm specialising in improving retail performance and understanding consumer trends in the luxury-goods sector. The company was founded in 2005 and has 22 offices around the world, covering all continents. It employs 220 staffs and serves 160 premium and luxury brands. Albatross Global Solutions has a turnover of US$13.50 million. For more information, please go to: www.albatross.fr About numberly Numberly pioneered the interactive-data marketing revolution with its award-winning solutions for companies willing to optimise their customer acquisition and retention through online media and platforms (internet, mobile devices, social media and RTB CRM displays). Numberly has become a major player on the market by combining the acquisition of new clients with the successful management of customer loyalty. Created in 2000, numberly employs 250 people worldwide and its annual turnover soared to €40.30 million in 2013. A third of global sales (32%) came from Ocito, its mobile-marketing subsidiary. Based in London (UK), Paris (France), New York and San Francisco (USA), as well as Dubai (UAE), numberly operates in more than 30 countries; numberly is owned by 1000mercis Group, a NYSE Alternext-listed company. The event in London will start at 8.30am on 3 July 2014 and will be held at the May Fair Hotel (in The Salon), in the centre of the British capital (Stratton Street, W1J 8LT). The same event, in Paris, will be held from 9.00am on 1 July 2014 at Hôtel Bristol (in Salon Rambouillet), in the centre of the French capital (112, Rue du Faubourg Saint-Honoré, in the 8th arrondissement ). Journalists wishing to register in order to attend the Paris or London event should contact Ms Kate Riley, Press Officer at the Press Office of the French Trade Commission UBIFRANCE in the UK, on 1 July 2014 at the latest. For more information about numberly, please go to: www.numberly.com For further information, please contact : Quote ref. : FTPB3941 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/

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Boiron Frères unveils 6 new flavours in vegetable purées/ semi-candied fruit

Marine Juillard - 25-juin-2014 18:52:35

Boiron Frères of France, a specialist in fruit-and-vegetable processing for the catering trade, is enhancing its range with six new flavours, which come in a purée (butternut squash, green asparagus, beetroot and yuzu) or in a semi-candied mix (lemon and orange). The company already sells an impressive 70-flavour range under the Les Vergers Boiron brand, making it an international leader in frozen fruit and vegetable purées.   Boiron Frères of France is a specialist in fruit processing that has recently diversified into vegetable processing too. The company, thanks to extensive research and innovation, is now diversifying its range of flavours and products destined for the catering trade and gastronomy professionals. For its vegetable line, under the Les Vergers Boiron brand, Boiron Frères now offers three ‘homemade-grade’ novelty purées designed for chefs and caterers: butternut squash, green asparagus, and beetroot. All three are 100% natural and free from preservatives, artificial colouring and thickening agents. The vegetables are processed using a new, cutting-edge tool that delivers a taste and texture that are equivalent to the best of homemade purées. Packaged in 1kg trays for optimal food safety and immediately frozen, the purées are easy to use. The formula chosen by Boiron Frères guarantees that there is no waste for the catering professional, while costs are kept under control. This unique know-how, which is the company’s hallmark, makes a lot of sense when processing vegetables such as those, which usually require a lengthy and potentially tedious preparation phase. Regarding its citrus line, Boiron Frères found its inspiration in the Far East, in countries such as Japan, China and Korea, where yuzu is traditionally grown. A small, tangy citrus fruit from East Asia, yuzu tastes a little like grapefruit, with touches of lime and tangerine: thanks to Boiron Frères, it is now available as a purée. Yuzu delivers a powerful and rare flavour, much sought-after by pastry chefs, ice-cream makers, chocolate makers and confectioners. The purée is packaged in 1kg trays featuring an inner grading scale (250g or 100g) for precise measuring. Yuzu purée under the Les Vergers Boiron label is a 100% natural product, with a flavour closer to the actual fresh fruit than that of existing products on the market.   Yuzu can be used in a wide range of sweet or savoury recipes — portioned desserts, fruitcakes, financier cakes, muffins, small tarts, wafers, soufflés, ice-creams, sorbets, granitas (a type of Italian semi-frozen dessert also known as granita siciliana), cream cakes, crèmes brûlées, mousses, ganache fillings, fruit pastes and jams, among others. Boiron Frères has filed a patent for a new and exclusive technological process in semi-candying, which it uses to supply pastry chefs, ice-cream makers, chocolate makers and confectioners with semi-candied lemon and orange in 500g pots. While they are less sweet and smoother than ordinary candied fruit, these semi-candied mixes have preserved all the aroma, colour, texture and vitamin content found in fresh produce. The product’s outstanding quality and its ease of use help catering professionals save on production time. Additionally, Boiron Frères’ semi-candied mixes will retain their consistency and their freshness under high temperatures, without producing any exudate. When frozen, their texture becomes soft and tasty, and may be easily handled with a spoon. This new manufacturing process promises to revolutionise the use of candied fruit in pastries, brioches, sorbets, chocolate and more, whether the candied fruit is mixed in, or used as adornment, explains the company.                    About Boiron Frères Boiron Frères is established in 70 countries via a network of partner distributors, managed and supported by a dynamic sales team. Close to 80% of sales are generated by exports. The company employs 95 staff and is headquartered in Châteauneuf-sur-Isère, in the Drôme département of South-Eastern France. Boiron Frères is a world leader in frozen fruit and vegetable purées intended for the catering trade. On average, the company processes 12,000 tonnes of fruit and vegetables per year. It produces over 130 purées, concentrates, coulis, semi-candied fruit products, frozen whole-fruit products, and cut-fruit products. Boiron Frères is attending the Summer Fancy Food Show 2014 in New York (USA) from 29 June to 1 July 2014; Tales of the Cocktail in New Orleans (USA) from 16 to 20 July 2014; ABASTUR 2014 in Mexico City (Mexico) from 1 to 4 September 2014; the Restaurant Show 2014 in London (UK) from 6 to 8 October 2014; the Fórum Gastronómic in Barcelona (Spain) from 20 to 23 October 2014; the San Antonio Cocktail Conference in San Antonio (USA) from 16 to 19 January 2015; and, finally, Sirha 2015 in Lyons (France) from 24 to 28 January 2015. For further information (including recipes and tips on food preparation), please go to: www.my-vb.com   For further information, please contact : Quote ref. : FTPB3938 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

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YOU DON’T NEED A CRM launches Smart Prospect Lists

Marine - 25-juin-2014 11:25:13

YOU DON’T NEED A CRM, a company specialising in CRM solutions tailored to the needs of microenterprises and SMEs’ sales forces, has announced the launch of its innovative Smart Prospect Lists — a spreadsheet that is packaged with a business-development management tool in SaaS mode, thus making it possible to reconcile cold calling with the management of prospective contacts. The company, which already sells its solutions to businesses across Britain, is opening a London office.   Sunny Paris, CEO of YOU DON’T NEED A CRM, explains: “Having a physical presence in the United Kingdom and, particularly, in London, is of crucial importance for our development. Not only are UK businesses very well connected and responsive to the type of service that we are offering, but London, through its dynamism and the diversity of its inhabitants, is an essential base for reaching out internationally.”   YOU DON’T NEED A CRM already has clients in over 20 countries around the world, including Britain. Opening a London office will help the company grow across the UK and internationally. Neil Thomson, Commercial Manager of 2020 SolarPV ( www.2020heating.com ), a British company that markets and installs solar panels, says, “We need to follow up our leads until they either become a customer or are lost, and YOU DON’T NEED A CRM does that job very well. Input of new leads is simple and flexible. Recording follow-up calls is easy. And setting up a reminder for the next call is quick. Every day, we can look at the list of ‘Next Actions’ and make the appropriate calls. YOU DON’T NEED A CRM helps us to keep on top of our sales process in a simple manner, without having to labour under the weight of a complex CRM [system].” Sebastien Blanc, General Manager at Struq ( www.struq.com ), a leading UK-based technology company delivering performance advertising to major retailers worldwide, says, "We tried a lot of CRM solutions: most failed because they are hard to use and are a burden for sales representatives. We love You Don’t Need a CRM because it actually helps sales people do their job: they use the stand-by feature to be reminded of next steps, data is up to date and, as a result, sales leaders have accurate information about what’s going on. It is very easy to use and has a great User Interface. I definitely recommend this tool for any sales team in need of an efficient pipe-management tool.” Far too often, microenterprises and SME salespeople are forced to navigate between several tools in order to manage their business-development work. Typically, these tools will include a spreadsheet with limited features for the contacts files (which members of the sales force use in their cold calling), on the one hand, and a classic CRM tool, often complex and expensive, to manage opportunities (once the initial contact person turns into a genuine prospect and the business need has been properly identified), on the other. “With the launch of the Smart Prospect Lists, it becomes possible for sales people to benefit from the best of both worlds!” explains Sunny Paris, CEO of YOU DON’T NEED A CRM. “With our technology, an online spreadsheet is integrated directly into the YOU DON’T NEED A CRM application, which makes it possible to import lists of contacts or development files and to work without changing your practices. This makes your life easier and far more productive!” Smart Prospect Lists is a tool that helps manage one’s contacts, from cold calling through to the management of prospective leads. Salespeople can thus carry out their cold calling (or emailing), amend their files, and transform — at the click of a mouse — a contact into an opportunity, when the person contacted has shown signs of interest. A crucial advantage is that all the data relating to the prospect (i.e. the prospect’s attributes) are correctly defined in the system, and in real time. Once the prospect has been transformed into an opportunity, the salesperson benefits from all the effectiveness of the YOU DON’T NEED A CRM platform, which will help him (or her) to finalise the sale. The platform features an integrated management tool for To-Do tasks; full synchronisation with the schedule in order to manage follow-ups; a comprehensive history of information exchanges; an activity-flow monitoring functionality; and, finally, detailed statistics, among other functionalities. About YOU DON’T NEED A CRM Launched at the end of 2013 and headquartered in Paris (France), YOU DON’T NEED A CRM is a company that specialises in business-development management solutions in SaaS mode that are specially tailored to the needs of microenterprises and SMEs. Following the company’s commercial success and its fast growth since its launch, YOU DON’T NEED A CRM has decided to open an office in London (UK), which will assist the business in its development across Britain and in other export markets worldwide. The YOU DON’T NEED A CRM solution is already sold to clients in over 20 countries around the world, including the UK. For further information, please go to: ht tp:// YouDontNeedaCRM.com              

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TC For Shoes stands tall with launch of UK website

Aurore Bernard - 12-juin-2014 15:57:25

Achaclip Ltd has created Total Care for Shoes (TC for Shoes), a new generation of heel protectors. Following its initial success in France, Achaclip Ltd has expanded to sell its products worldwide and has recently launched an English-language e-commerce website. All TC for Shoes products benefit from international trademarks and copyright and the company is actively seeking distributors worldwide, including in the UK.   TC for Shoes is a range of heel protectors designed to extend the life of high-heeled shoes. Stiletto heels are easily damaged and worn away, and it can be expensive to repair them. With prices starting at £3.90, TC for Shoes products cost less than half the price of heel repair and protect the heel for up to three times longer than traditional heel screws.   Anne-Marie Pharisier, the company’s founder, came up with the concept for TC for Shoes after experiencing a recurring problem with her favourite pair of shoes. She says, “It all started with my blue shoes. They were a beautiful pair of shoes with laces and a brooch detail, and a bargain at around €20. Unfortunately, after just three days of wearing them, I noticed that the heel was damaged, so I took them to the cobbler to be repaired. I was reluctant to pay €12 for two plastic heel screws, but I was determined to wear my shoes again.”   She continues, “Just two weeks later, I made another trip to the cobbler, meaning I had spent more to repair the shoes than they originally cost to buy. When faced with the prospect of paying once again to repair the shoes, I decided to find my own solution, cutting a small pen lid to size and using some putty to secure it to the damaged heel. That was when the idea for TC for Shoes first came to me. Three and a half years and 10 prototypes later, TC for Shoes was launched on 14 April 2012.”   As well as protecting the heel from damage, the TC for Shoes range has been designed to offer a number of additional practical benefits. The first of these is comfort. TC for Shoes products are made from a thin layer of soft plastic, which provides an additional cushioned layer to the heel and offers more comfort to the wearer: as a result, stilettos can be worn for longer periods of time.     TC for Shoes also provides protection that no heel screw can equal. The heel clips have a non-slip base, which gives them improved stability, even on slippery surfaces, allowing the user to walk confidently without fear of falling. Finally, TC for Shoes provides sound insulation for heels, eliminating the tapping noise made when walking on hard surfaces.   Whereas a traditional heel screw amounts to a short-term practical solution for worn and damaged heels, TC for Shoes offers esthetical advantages to the user. Available in a range of four sizes and 11 different colours, the Talon Clip® and Talon Chic® ranges deliver a style unmatched by any traditional heel screw.   With the Talon Clip® range, the user can choose to match the product to the heel colour for discreet repair and protection, or select a contrasting colour as an accessory in order to create a variety of looks. The Talon Chic® collection is designed specifically with fashion in mind and includes intricate designs and motifs, including bows, roses, jewels and snakes.   Please click below (on the image) in order to view a selection of TC for Shoes products (short video-clip produced by the company). Whether for comfort, stability, protection or style, TC for Shoes offers a modern-day solution to an age-old problem for a very reasonable price.   The full range of TC for Shoes products and prices is available at www.tc-for-shoes.com     About TC for Shoes TC for Shoes is a trademark of Achaclip Ltd. Achaclip Ltd was founded by Anne-Marie Pharisier and is based in the Basque Region, in the South-West of France. The company is run in partnership with Jean-Claude Belivier, Hervé Burgué and Monique Manuel.   Achaclip Ltd intends to expand internationally following its success on the French market and is interested in developing partnerships with distributors worldwide, including in the British market. The company is also open to discussion with regard to producing TC for Shoes products on behalf of other brands.   For further information, please go to www.tc-for-shoes.com       For further information, please contact :   Quote ref. : FTPB3935 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

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The French Trade Commission UBIFRANCE in London:  The partner of choice of the French Export Team The French Trade Commission UBIFRANCE in the UK, which is based in central London, is a French government organisation that comes under the aegis of the Secretary of State in charge of Foreign Trade.  UBIFRANCE assists French-based companies seeking potential partners and new markets within the United Kingdom, and, more generally, promotes Franco-British trade relations. Our team can help UK-based companies to identify potential French suppliers. The UK is a mature and demanding market, but it is also full of potential and opportunities: over 15,000 French businesses already sell their goods and services in Britain. In 2011, UBIFRANCE UK made a difference by helping French-based businesses across the board - UBIFRANCE UK organised 35 trade missions and trade shows for French exhibitors - UBIFRANCE UK accompanied and assisted 600 French-based

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