Tipiak’s Tesco offering gets the party started this Christmas

Joanna Routaboul - 15-oct.-2013 16:31:13

Tipiak, a French manufacturer of frozen party-food products, has launched two new products in time for the Christmas party season. In Britain, these gourmet treats are available from Tesco at a recommended retail price of £5 per box and can be found in the frozen-produce aisles.  Easy to serve, the desserts — French Macarons and French Mini Pâtisseries — can be defrosted in the refrigerator and are ready to eat after just one to two hours.   Anne-Marie Beguin, Senior National Account Manager for Tipiak in the UK, explains: “We noticed there was a gap in the Frozen Party Foods offer for premium festive products and we were convinced we could fill that gap thanks to Tipiak’s years of expertise in sweet and savoury canapés.”   Innovation is at the heart of Tipiak’s strategy. Anticipating new market trends is the key to creating new products that meet customer expectations, particularly during the Christmas and New Year holidays, when consumers are seeking premium products. Tipiak Traiteur Pâtissier, the company’s cocktail-party division, has experienced steady development since its creation more than 15 years ago.   Today, Tipiak Traiteur Pâtissier is market leader in finger foods and appetizers thanks to its wide range of high-quality products, ongoing innovation, and a ‘ready-to-use’ format.   Tipiak Traiteur Pâtissier has been present in the UK for over 10 years in the foodservice industry — supplying Brakes and 3663 — and Tipiak is now taking its first step into the retail market.  Tipiak’s gourmet treats are now available from Tesco supermarkets across Britain, at a recommended retail price of £5 per box; they can be found, in time for the festive season, in the frozen-produce aisles.   Anne-Marie Beguin explains: “Here, at Tipiak, we are delighted and very excited to have the 12 French Macarons and 12 French Mini Pâtisseries on sale at Tesco. The aim of Tipiak is to become a recognised player for premium quality and innovation within the chilled and frozen Party Food categories. We are working closely with retailers to understand consumer needs and develop tailor-made products.”   The 12 French Macarons and 12 French Mini Pâtisseries are presented on a black tray protected by a plastic film and packed in an attractive box.   The French Macarons pack offers varieties that come in four flavours: chocolate (with cocoa from Santo Domingo), vanilla (with vanilla from Madagascar), salted caramel (with salt from Guérande, in Western France) and strawberry (with real Mara des Bois strawberries).   Tipiak macarons are made with selected, whole almonds from California that are ground in-house, in order to guarantee the full flavour in the macarons. The macarons are then generously filled with chocolate ganache, butter cream or fruit purée to offer a soft creamy centre. Their firm but delicate shells are finally sandwiched together by hand.   The French Mini Pâtisseries pack offers four of the most famous traditional French pastries: Paris-Brest, a typical choux bun filled with praline cream and topped with almond or hazelnut; a macaron topped with peach purée and a raspberry; a religieuse, which is a well-known treat of two choux buns filled with crème patissière and coated in chocolate; and, finally, a caramel éclair, i.e. a choux pastry finger filled with a salted-caramel cream. The choux pastry is made in-house and then carefully filled and glazed by hand.   About Tipiak   Tipiak Group was created in 1967 from the merger of two century-old French companies. Tipiak specializes in the manufacture and distribution of dry and frozen products through four key divisions. The company is headquartered in Nantes (Western France) and has an office in the UK.   In 2012, Tipiak Traiteur Pâtissier had a turnover of €55.6 million and employed close to 560 staff. In order to meet potentially significant market growth, both inside and outside France, the division has three production sites that are IFS- and BRC-certified — with IFS standing for International Food Standard, and BRC for British Retail Consortium.   For further information about the company, please go to: www.tipiak.com   For further information, please contact :   Quote ref. : FTPB3875 Ms Kate RILEY - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 kate.riley@ubifrance.fr View other press releases at : http://www.ubifrance.com/uk/  

A Taste of France to flavour London in June 2013

Joanna Routaboul - 15-mai-2013 12:23:30

A Taste of France gives food-industry professionals and the media the chance to meet producers of fine foods from France on 13 June 2013 at the Kensington Roof Gardens, in London (UK). This year’s A Taste of France is the seventh event of its kind to be organised by the French Trade Commission UBIFRANCE in London; it will allow 15 French-based companies to showcase among the finest food products, from charcuterie to chocolate.   The French Trade Commission UBIFRANCE in the UK is hosting the seventh annual A Taste of France event at the Kensington Roof Gardens, in the heart of London, on 13 June of this year. The event is a networking day dedicated to speciality and fine foods, in the course of which more than 15 companies will showcase some of the finest products from France, including charcuterie, cooking oils, vinegars, condiments, pastries and chocolates. Open to the trade and to the media, A Taste of France will start at 9.30am with a conference focusing on the British fine-food market, including presentations from renowned food-industry experts, such as Ms Jane Milton. The conference will be followed, from midday, by tastings, giving visitors the opportunity to discover a remarkable range of quality French products and to meet the French producers.   The participating French companies are listed below; a catalogue with more details on each of the exhibitors is available upon request.   APIDIS   With more than 4,000 beehives that produce 200 to 300 tonnes of honey per year, APIDIS is one of the largest honey producers in France. The company’s range also includes over 500 different organic and non-organic products made from honey, including sweets and cakes.   http://www.apidis.fr/   BERNI   BERNI is one of the leading French producers of chorizo, salami and rosette, as well as bacon and pancetta. The company invented the French Stick — a small-size, skinless kind of chorizo.   http://www.berni.fr/en/   BONOFOODS   In the spirit of French seduction, BONOFOODS offers a wide range of products with strong flavours, including sweet and savoury treats, such as ginger conserves, as well as drinks, such as chilli-and-cactus juice.   http://www.bonofood.com/   CHOC’FLEURS   CHOC’FLEURS is an artisanal producer of organic and fair-trade chocolates with a twist. The company offers a selection of 17 chocolate recipes based around a range of flowers, seeds, plants and spices.   http://www.choc-fleurs.fr/   CHOCOGIL   CHOCOGIL is based in the Champagne region, East of Paris. Since the 1950s, the company has specialised in the well-known Bouchon de Chocolat au Marc de Champagne — a Champagne-filled chocolate in the shape of a Champagne cork.   http://www.chocogil.com/   CONFISERIE DU ROY RENÉ   Based in the South-East of France, CONFISERIE DU ROY RENÉ produces Calissons, a traditional French candied-fruit and almond-paste sweet, as well as an array of nougats and other confectionery products made using traditional Provençal recipes.   http://www.calisson.com/index.php?LANG=EN     FAVOLS   Located in Lot-et-Garonne, in a well-known fruit-producing region of South-Western France, FAVOLS has developed a complete range of preserves from the most traditional to the more innovative, as well as other ranges of chutneys, compotes and dried fruits, such as stuffed prunes.   http://www.favols.fr/?lang=en   JEAN MARTIN   Using sun-ripened tomatoes, courgettes and aubergines from Provence, JEAN MARTIN has created unique recipes such as aubergine caviar, Provençal tomato-and-basil sauce, and savoury cakes made from pepper, aubergine and courgette.   http://www.jeanmartin.fr/en/   MIEL CRÉTET   MIEL CRÉTET is a family-run business which, for over four generations, has been collecting the best honeys from the Charente-Maritime region of South-Western France in order to create a selection of more than 60 high-quality honeys and honey-based products.   http://www.mielcretet.com/   SUR LES QUAIS   SUR LES QUAIS is a Parisian deli with a fun and innovative brand that offers a selection of some of the finest cooking oils, spices and other high-quality food products.   http://www.surlesquais.com/english/index_en.html   About The French Trade Commission UBIFRANCE   The French Trade Commission UBIFRANCE in London facilitates trade development between France and the UK. UBIFRANCE offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK. As such, it organises B2B events in the form of conferences and networking opportunities, mainly in London.   The French Trade Commission UBIFRANCE is organising A Taste of France on Thursday 13 June 2012. The B2B event will take place at the Kensington Roof Gardens, in central London, and will be open from 9.30am to 5.00pm. The venue is situated at 99, Kensington High Street; access to the venue is via Derry Street (nearest Underground station: High Street Kensington).   A Taste of France will start at 9.30am with a conference focusing on the British fine-food market, including presentations from various food-industry experts, including Ms Jane Milton. The conference will be followed by a tasting from midday, which will be attended by French producers as well as British importers, retailers and buyers.   Journalists and representatives of the trade may choose only to attend the tasting event, which will start at midday. Journalists wishing to attend should contact Ms Katherine Woods, Press Officer of the French Trade Commission UBIFRANCE in London.   For further information about Ms Jane Milton, please go to: http://www.janemilton.com/   For further information about UBIFRANCE in the UK, please go to: www.ubifrance.com/uk   For further information, please contact :   Quote ref. : FTPB3849   Ms Katherine WOODS - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 katherine.woods@ubifrance.fr   View other press releases at : http://www.ubifrance.com/uk/  

Francesca opens authentic Italian pasta restaurant in London

Pierre Mancini - 18-juin-2012 11:55:20

Francesca, a chain of pasta restaurants, has come to Baker Street, in central London, with the opening of its first restaurant in the UK. People in the capital are now able to enjoy authentic Italian fast food: Francesca offers a range of quality, fast-food dishes (eat in or take away), with 18 fresh sauces and four types of durum-wheat pasta, as well as a variety of salads, antipasti, lasagne, panini, desserts, coffees and wine. Members of the public will find themselves in a little corner of Italy while sampling Francesca’s selection of antipasti, salads, panini, pasta dishes, lasagne, desserts, coffees and wine at 215 Baker Street, in the heart of London.  With over 80 restaurants in France and elsewhere, Francesca’s healthy and balanced meals live up to the well-deserved reputation of Italian cuisine for excellence. As a company, Francesca is proud to operate in ways that respect the tradition of quality Italian food, the consumers, and also its suppliers. Francesca Albanese, co-founder of the Francesca franchise, sources top-quality ingredients directly from Italy, which she then transforms into 18 deliciously fresh pasta sauces that have a homemade style. She cooks them without any preservatives or artificial flavours, and some sauces simmer for more than five hours. This style of cooking stems from traditional recipes, which have been passed down through generations within Francesca Albanese’s family. Francesca Albanese is fond of flavours promoted by the cucina contemporanea Italiana, and her restaurants only use Pomi d’Oro tomatoes from the region of Naples (in southern Italy), extra-virgin olive oil from the Puglie region (also in southern Italy) and GMO-free products. All dishes are served with authentic Parmigiano Reggiano, which is directly imported from Parma, in the region of Emilia Romagna (in northern Italy). Francesca’s team has developed a fast cooking process that proposes al dente pasta servings that retain their flavour and nutrients. The four different types of durum-wheat pasta are served on plates, or in cups that preserve the heat for over 20 minutes. The takeaway dishes are served in insulated cartons. Whether for dining in or taking away, Francesca’s diverse menu will provide each customer with an assorted range of good and authentic Italian food. The menu includes antipasti, salads, secondi and desserts that are of the same superior quality as the pasta, as well as true Italian espresso — all at an accessible price. Besides, Francesca adapts its menu to the season, regularly adding new dishes. The company ensures that a complete and varied range of meals are on offer throughout the day. The delicatessen area of the restaurant also allows customers to take Francesca flavours home with them. Francesca restaurants are built around a novel architectural concept that makes the restaurants chic and friendly all at once, balancing the simple features of the Italian way of life with the more sophisticated aspects of the country’s culture. Created in 1998 and developed since 2004 as a combination of subsidiaries and licensed establishments, Francesca’s network continues to grow in France and elsewhere, with outlets in Morocco and in Switzerland — and, now, in England. At the start of 2011, the company had over 80 restaurants, and it aims to have about 100 restaurants by the beginning of 2013. About Francesca In 1997, Francesca Arbogast-Albanese and Bertrand Arbogast decided to share their love of Italian cuisine by founding Francesca, a traditional Italian restaurant, in Strasbourg (eastern France). In 2004, the company chose to offer takeaway dishes to its customers, which is where the fast-food-restaurant idea originated. At the beginning of 2011, there were 81 restaurants across France and Switzerland. Since 2 May 2012, people have been able to enjoy authentic Italian fast food at the Francesca restaurant in Baker Street, in central London. Francesca is offering one free meal to any journalist who wishes to know more about the restaurant, the company, and its franchise. Journalists wishing to benefit from this special offer and to discover the Francesca concept are invited to contact Katherine Woods, Press Officer at the French Trade Commission UBIFRANCE in London. For further information, please visit: www.francesca.com  

Comptoir du Cacao chocolate comes to the capital in June

Philippe Amann - 30-mai-2012 17:13:03

Comptoir du Cacao is a French-based family-run artisan chocolate factory that makes high-quality single-origin chocolates in unique flavours. The company will be showcasing its products at A Taste of France, a fine-food event that will take place at Kensington Roof Gardens in central London on 14 June. “We are aware of both the importance of the UK market for our range and of the British public’s search for first-rate products. Our line has sold very well here in the past and it is with immense joy and pleasure that we come again [to A Taste of France] to present the novelties we have developed for the 2012/2013 season, hoping they will again charm the always-exacting British public,” explains Graciela Poupon, Export Manager at Comptoir du Cacao. Comptoir du Cacao is a family-run artisan chocolate factory established in the heart of the French countryside, 100 kilometres south of Paris. The company will be exhibiting its products at A Taste of France, a fine-food event organised by the French Trade Commission UBIFRANCE in London, which will take place at Kensington Roof Gardens on 12 June 2012. Comptoir du Cacao makes fine, single-origin chocolates from pure cocoa butter in new and unique flavours. These chocolates, known for their quality and unparalleled taste, include Flaky Pralines, which are available in a range of flavours, including hazelnut, pistachio and salted-butter caramel, as well as a fruit-paste variety that comes in raspberry or banana-rum punch. The hazelnut and salted-butter caramel Flaky Pralines won the 1st and 2nd prize respectively at the Paris Chocolate Show in 2003 and 2006. These pralines, originally created as one-bite confectionery, are now available in bars. In addition to its extended assortment of fine chocolates, Comptoir du Cacao offers a delicious line of caramel and hazelnut spreads, along with chocolate flakes and cocoa powder, which are suitable for home baking. The combination of the rich ingredients and an original concept is what makes Comptoir du Cacao unique. It places great importance on visual presentation, which is demonstrated by its stylish packaging that combines transparent panels and wooden boxes. Comptoir du Cacao’s products are sold at the company’s shop in Paris (192 Ave. de Versailles), and in large French department stores, such as Galleries Lafayette Gourmet. The company’s products can also be found in shops worldwide, from Senegal to Switzerland and Hong Kong to Hungary. About Comptoir du Cacao Comptoir du Cacao has been producing fine chocolates for more than 20 years. The company employs 22 people and generates 7% of its turnover overseas; its chocolates are sold across Africa, Asia, Europe and North America. The company’s products can be found in gourmet shops such as City Super in Hong Kong (China), Dean & Deluca in Tokyo (Japan), Globus Gourmet in Moscow (Russia), Maison Blanc in London (UK), Zabar’s and Chelsea Market Baskets in New York (USA) and Central Market in Texas (USA). The French Trade Commission UBIFRANCE in London is organising A Taste of France on Thursday 14 June 2012. The B2B event will take place at the Kensington Roof Gardens, 99 Kensington High Street, London, and will be open from 9.30am to 4.30pm. Access to the venue is via Derry Street (nearest underground station: High Street Kensington). A Taste of France will start at 9.30am with a conference on the British market for speciality and fine foods. The conference will be followed by a lunch/tasting at 12.30pm, which will be attended by French producers as well as British importers, retailers and buyers. Journalists and representatives of the trade may choose only to attend the tasting event, which will start at 12.30pm. Those wishing to attend should contact Ms Katherine Woods, Press Officer of the French Trade Commission UBIFRANCE in London. For further information about the French Trade Commission UBIFRANCE London, please go to: http://www.ubifrance.com/uk/    For further information about Comptoir du Cacao, please go to:   http://www.comptoircacao.fr/  

Taste of France 2012 comes to Roof Gardens on 14 June

Pierre Mancini - 28-mai-2012 11:05:02

On Thursday 14 June 2012, the French Trade Commission UBIFRANCE in London is organising the sixth A Taste of France — a speciality and fine-food networking day where 22 French companies will showcase a range of quality French products, including charcuterie, condiments and chocolate. The event will provide the opportunity to taste the products and meet the producers of the French fine foods on display at Kensington Roof Gardens, in central London (UK).   A Taste of France will open with a conference on the British market for speciality and fine foods. The conference will be followed by the tasting from 12.30pm.  The French companies attending A Taste of France are listed below. Further details are available on request.   Algues de Bretagne   Algues de Bretagne is a specialist in edible seaweed and offers a wide range of nutritional products, including seaweed pearls (i.e. small jellified spheres that are a vegetarian alternative to caviar).   www.algues.fr   Aquitaine Spécialités   Aquitaine Spécialités produces frozen Canelés, which are small pastries typical of the Bordeaux region (in South-Western France): their production goes back to the 16th century.   www.aquitaine-specialites.fr   Atlantique Développement Export   Atlantic Développement Export assists three food-and-drink companies based in South-Western France in their export activities : they specialise in soups, in cakes and in pâtés respectively.   Biscuiterie de Provence   Created in 1883 in the heart of Provence (in South-Eastern France), Biscuiterie de Provence is a family business that offers a range of original biscuits and pastries using Provençal ingredients including olives, lavender, figs and almonds.   www.biscuiterie-de-provence.com   Char bonneaux-Brabant   Charbonneaux-Brabant is a family-owned business specialising in the manufacturing of vinegars and mustards, along with trading in oils and gherkins.   www.vinaigre.com   Charcuterie Bordelaise   Charcuterie Bordelaise produces a wide range of traditional Bordeaux pork charcuterie that is made from meat reared in South-Western France.   www.lacharcuteriebordelaise.com   Chocogil   Based in the Champagne region, Chocogil has specialised in the famous Bouchon de Chocolat au Marc de Champagne — a champagne-filled chocolate shaped like a Champagne cork — since the 1950s.   www.chocogil.com   Chocolats Zugmeyer   Since 1930, Chocolats Zugmeyer has perpetuated the family tradition of making quality chocolates. Chocolats Zugmeyer’s pride in the excellence of its production makes it one of the most reputable French chocolate manufacturers.   www.chocolats-zugmeyer.fr   Comptoir du Cacao   Comptoir du Cacao is a family-run artisan chocolate factory. It makes fine, single-origin chocolates from pure cocoa butter, and in unique flavours.   www.comptoircacao.com   Confitures Octave   Based in the heart of Provence, Confitures Octave produces luxury jam, Provence tomato sauces and the region’s famous candied pink apricots.   www.confitures-octave.fr   Conserverie Au Bec Fin   Conserverie Au Bec Fin is located in the Bay of Saint-Tropez (on the French Riviera) and offers a range of savoury specialities from Provence and the Mediterranean. The company works in close partnership with the local fishermen and farmers.   www.au-bec-fin.com   Fromagerie Beaudé   Based in the heart of the French Alps, Fromagerie Beaudé regularly produces new and original cheeses. Its specialities include Tomme and Bleu du Vercors cheeses, which enjoy Protected Designation of Origin (PDO) status and are made from Alpine cow’s and goat’s milk.   www.fromagerie-beaude.com   Fromi   Fromi specialises in artisan cheese from France. The company also has a range of traditional fine food, wines and spirits.   www.fromi-corporate.com   Macarons Gourmands   Macarons Gourmands is a young company that manufactures luxury frozen macaroons on the basis of both classic and novel recipes.   www.macarons-gourmands.fr   Moulin Jean-Marie Cornille (Moulin JMC)   Moulin Jean-Marie Cornille (Moulin JMC) has been manufacturing top-quality olive oil for over four centuries. The mill produces three kinds of cooking oil, and is particularly well known for its speciality — a fruity black olive oil.   www.moulin-cornille.com   On Plante le Décor Ltd (OPLD)   OPLD is a family-run company specialising in handmade flavoured sugars and salts, chocolates, confectionery and biscuits, as well as preserved meat, fish and vegetables.   www.opld-gourmet.com   Pat’Fondines   Pat’Fondines is a young company manufacturing sweet and savoury cakes, pancakes, blinis and tarts that are all inspired by typical recipes from Brittany, the region of Western France where the business is based.   www.biscuitdys.fr   Première Pression Provence   Première Pression Provence is a producer of high-quality olive oils and other authentic food products from Provence, such as savoury spreads and condiments.   www.ppp-olive.com   Rochebillard & Blein   Rochebillard & Blein is a family-run business based west of Lyon. The company works with local pork farmers to produce a large range of fine charcuterie.   www.rocheblin.fr     Thés de la Pagode   Thés de la Pagode rigorously selects the best organic teas directly from China, in order to offer only the highest quality of teas in elegant packaging.   www.thesdelapagode.com   About The French Trade Commission UBIFRANCE   The French Trade Commission UBIFRANCE in London facilitates trade development between France and the UK. UBIFRANCE offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK. As such, it organises B2B events in the form of conferences and networking opportunities, mainly in London.   The French Trade Commission UBIFRANCE in London is organising A Taste of France on Thursday 14 June 2012. The B2B event will take place at the Kensington Roof Gardens, 99 Kensington High Street, London, and will be open from 9.30am to 4.30pm. Access to the venue is via Derry Street (nearest underground station: High Street Kensington).   A Taste of France will start at 9.30am with a conference on the British market for speciality and fine foods. The conference will be followed by a lunch/tasting at 12.30pm, which will be attended by French producers as well as British importers, retailers and buyers.   Journalists and representatives of the trade may choose only to attend the tasting event, which will start at 12.30pm.   Journalists wishing to attend should contact Ms Katherine Woods, Press Officer of the French Trade Commission UBIFRANCE in London.   For further information about UBIFRANCE in the UK, please go to: www.ubifrance.com/uk   For further information, please contact :   Quote ref. : FTPB3745 Ms Katherine WOODS - Press Officer UBIFRANCE Press Office in London Tel: +44 (0) 207 024 3640 katherine.woods@ubifrance.fr   View other press releases at : http://www.ubifrance.com/uk/

SO FRENCH SO GOOD : Enjoy a Taste of France and celebrate French Gastronomy on Bastille Day and beyond with special offers from more than 50 participating restaurants !

Pierre Mancini - 07-juil.-2011 18:45:18

  The United Kingdom has always been open to various culinary influences and, today, London is one of the foremost gourmet capitals in the world, offering an extraordinary array of cuisines. French cuisine has always enjoyed a good reputation in the UK and is often synonymous with classicism and prestige. Whilst France has excelled in haute cuisine , there is still a lot to discover in its regional and traditional cooking, which represent the richness of our regions and terroirs.     As part of the Bastille Day celebrations, we would like to invite you to celebrate French cuisine with us by launching this French gastronomy festival, where participating restaurants will welcome you with a range of special offers for you to enjoy.    I would like to personally thank all the restaurants taking part in the first French gastronomy festival in the UK, as part of the So French, So Good campaign to promote French gastronomy worldwide, launched by the French Minister in charge of Foreign Trade, Mr Pierre Lellouche. I hope you will celebrate and enjoy French food not only on Bastille Day but all summer long.   Please click here to upload the booklet of participating restaurants and hold on to this booklet as a guide to your French summer culinary experience.    Hervé Ochsenbein Director of the Trade Commission UBIFRANCE French Embassy in the United Kingdom     PARTICIPATING Restaurants :     BARANIS   Tel: 020 7242 8373 Nearest Tube Station: Temple / Chancery Lane Baranis is a chic, new London bar that transports you, in an instant, to sun-kissed Provence. The bar, named after its wide range of Pastis and Absinthe drinks, is located in the atmospheric, old vaulted cellars of a former auction house on Chancery Lane, where discreet booths and the UK’s only indoor pétanque court makes it the perfect place for a leisurely lunch or a playful evening. With a glass of chilled rosé in hand, some Corsican cured meat and a game of pétanque on the go, city life seems a million miles away.   ► A cocktail offered to each person coming to celebrate Bastille Day at Baranis Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Only available on Bastille Day 14/07/2011   BLOODY FRENCH   Tel: 020 7727 7770 Nearest Tube Station:   Notting Hill Gate / Bayswater   Opt for the Tube over the Eurostar and pay a visit to Notting Hill’s Bloody French for bohemian bistro cookery. This popular bijou eatery has been drawing in both locals and Francophiles since 2007 and its classic décor of black painted walls and large shared tables ooze Parisian chic. Deeply and decadently rich traditional French dishes make up the petit , but perfectly formed menu.   ► 3 courses menu from £22.90, including a Bloody cocktail Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer available from 14/07/2011 to 31/08/2011, Sunday to Thursday from 6pm.   BOUNDARY   Tel: 020 7729 1051 Nearest Tube Station: Shoreditch High Street    The Boundary restaurant, located in the heart of trendy Shoreditch, offers a great weekend brunch menu, including the Specialités du Weekend , which embraces simple dishes such as œufs Bénédicte and œufs à la Florentine , plus brandade with poached eggs and hollandaise . Rotisserie Les Landes chicken is always available; similarly, the Sunday lunch menu includes favourites such as leg of lamb and rib of beef. Plateau de fruits de mer and a choice of oysters also feature, alongside classics such as choucroute garnie , daube de bœuf provençale , confit de canard , and bouillabaisse .   ► Weekend Lunch Prix Fixe menu with a French aperitif: 2 courses for £19.50 or 3 courses for £24.50 Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Available on Saturday and Sunday only, until 31st August.   CAFE ROUGE   ► 2 for1 offer from 03/07/2011: 2 for 1 main courses (valid Sunday-Thursday) For a list of Café Rouge restaurants, please go to: www.caferougeoffers.co.uk     CASSIS   Tel: 020 7581 1101 Nearest Tube Station: South Kensington   With its accent on the Provençale cuisines of Southern France, Cassis Bistro opened its doors in the Brompton road last year. Cassis Bistro brings something completely new to London’s restaurant scene, serving the finest Provençale food in a relaxed and modern setting. More than a year in the making, it is the latest addition to the Marlon Abela Restaurant Corporation (MARC Ltd).   ► 1 Revolution Cocktail per guest with every meal order Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer available for both lunch and dinner Offer available from 13th to 27th July No maximum number of guests   CELLAR GASCON   Tel: 020 7600 7561 Nearest Tube Station: Barbican   Quality, flavour and diversity are the watchwords at Vincent Labeyrie and Pascal Aussignac’s Michelin-starred temple to the gastronomy of their native South-Western France, where food and wine have a unique synchronicity. Cellar Gascon is the Club Gascon’s annexe where you may sample a selection of tapas-sized regional specialities and an exciting selection of Southern French wines, making the venue one of the best specialist wine bars in London. Picture copyright: Kristian Yeomans   ► Bastille Day menu for £12.50 including: Dish of the day + cheese or dessert + 1 glass of wine + coffee Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Only available on Bastille Day, 14/07/2011   CHABROT   Tel: 020 7225 2238 Nearest Tube Station: Knightsbridge / Hyde Park Corner   Chabrot, an intimate 65-cover restaurant across two floors, is reminiscent of a classic French bistro in its design, offering a menu comprising dishes from across Southern France, including simple, yet excellent, hot and cold hors d’oeuvres, mains and a selection of desserts. The interiors feature the signature lighting found in most traditional bistros, with classic striped table linen and monochromatic photography depicting scenes of rural France, creating a relaxed and informal environment that highlights the elegant simplicity of traditional good-value bistro cooking   ► A complimentary glass of Bouvet sparkling wine per guest upon arrival Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Valid on any day of the week - Expiring on 01.09.2011   CHELSEA BRASSERIE   Tel: 020 7881 5999 Nearest Tube Station: Sloane Square   Chef David Karlsson Möller, previously at award-winning restaurant Racine (in Knightsbridge), offers modern-cuisine menus combining produce of the highest quality and fresh flavours. The bar has already become a fashionable meeting place with its informal buzzy atmosphere in the centre of Chelsea. The Chelsea Brasserie is the ideal place for lunch or dinner for those living in, or visiting, Chelsea and Knightsbridge.   ► Prix-fixe menu: 2 courses, £19.75, including a glass of Ricard or a Kir Royal Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: inclusive of VAT. A 12.5% service charge will be added to your bill Offer available from 14/07/11to 31/08/11 for lunch (from 12 noon to 3.00pm) and dinner (from 6.00pm to 7.30pm) Offer not available on Sunday.   CHEZ GERARD   Founded over 30 years ago, Chez Gérard has built its reputation on the ’best steak-frites this side of Paris’. The first restaurant, on Charlotte Street, in London’s Fitzrovia, was a mecca for carnivores and evoked the old-world charm of Paris. Some things though, haven’t changed: Chez Gérard still offers the best French bistro cooking and our chefs only cook with the freshest ingredients, carefully sourced, whose provenance is assured. There are now nine Chez Gérard restaurants in some of the finest locations in London, from the City to Covent Garden.   For a list of Chez Gérard restaurants, please go to:  http://www.chezgerard.co.uk/   ► Prix-fixe Bastille Day Menu: 3 courses, £29, or 4 courses, £35 And a complimentary Glass of Champagne when dining off the Bastille Day Menu Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer available from 13th July to 22nd July 2011   CIGALON   Tel: 020 7242 8373 Nearest Tube Station: Temple / Chancery Lane   Cigalon brings Provence cuisine to London. The restaurant, named after the 1935 Marcel Pagnol film, is housed in a magnificent former auction house on Chancery Lane. Its greenhouse glass-ceiling, double-height dining room, reed fences and singing cicada transport you effortlessly to Cannes or St Tropez without the excess baggage.   With secluded booths and cosy banquettes it is the perfect venue for business lunches and romantic dinners. If you are looking for something calmer, look no further and book our private dining room, which comfortably seats eight to nine guests, and our Chefs will design a menu tailored to your needs.   ► A glass of champagne offered with a meal Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Only available on Bastille Day, 14/07/2011   CLUB GASCON   Tel: 020 7796 0600 Nearest Tube Station: Barbican   Quality, flavour and diversity are the watchwords at Vincent Labeyrie and Pascal Aussignac’s Michelin-starred temple to the gastronomy of their native South-Western France, where food and wine have a unique synchronicity. Based in a former Lyons Tea House, next to Smithfield market, Club Gascon offers a menu of mouth-watering selections.   ► Lunch offer - Chef’s special menu: 3 courses for £30 Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer valid Monday to Friday: from 12 noon to 2.00pm   From 11/07/2011 to 16/07/2011   COMPTOIR GASCON   Tel: 020 7608 0851 Nearest Tube Station: Farringdon / Barbican   This gourmet bistro and delicatessen specialises in food and wine exclusively sourced from South-Western France. In a relaxed atmosphere, you could try some home-made charcuterie , andouillette , cassoulet , and French fries cooked in duck fat, or choose from the blackboard selection of whatever seasonal gems are on offer. If you are in the area, why not pop into our food hall to get freshly baked bread, patisseries, fine conserves, foie gras and carefully selected wines. A mail-order service is also available from our website.   Comptoir Gascon was awarded a Bib Gourmand by Michelin in 2006.   ► Bastille Day offer: One kir royal with a meal Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Only available on Bastille Day, 14/07/2011.   GALLERY AT SKETCH   Tel: 020 7659 4500 Nearest Tube Station: Oxford Circus / Picadilly Circus   Sketch is a complex and unique venue: conceived by French master chef Pierre Gagnaire and restaurateur Mourad Mazouz, it has attracted unprecedented media attention for its myriad food, drink and entertainment styles since it opened in December 2002.   A Grade II listed building, Sketch was formerly the headquarters of both RIBA and Christian Dior. The Gallery is a 150-seat gastro-brasserie. Open to the public for video art viewing until 5.00pm, the Gallery then re-opens at 7.00pm as a restaurant.   ► 1 glass of Champagne on arrival per guest with dinner Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Valid on any day, from 13/07/2011 to 03/09/2011 No maximum number of guests   L’ATELIER DE JOEL ROBUCHON   Tel: 020 7010 8600 Nearest Tube Station: Leicester Square / Covent Garden   A theatre for the senses in London’s Covent Garden, this award-winning two- Michelin-star restaurant offers a choice of counter and table seating. Simplicity, imagination and unrivalled quality top the bill.   ► PRIX FIXE lunch-time offer: 2 courses for £32, or 3 courses £38, with a glass of matching wine for each course Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: inclusive of VAT. A 12.50% service charge will be added to your bill Offer available from 14/07/2011to 30/09/2011, from 12 noon to 3.00pm   L’AUBERGE   Tel: 020 8874 3593   Within walking distance from the High Street, L’Auberge is a privately run French restaurant popular with the discerning locals of Putney and its surroundings. The simplicity of L’Auberge’s dining room can be taken as a good indication of the experience to come – indeed both food and service are as unfussy, unpretentious, authentic and pleasing as the no-frills white and wood décor. In addition to the typically French, changing menu, L’Auberge offers regular gastronomic evenings, concentrating on individual regional cuisines, while also offering an excellent takeaway service. When visiting, be sure to leave room for dessert – L’Auberge’s chef is a highly skilled patissier , chocolatier , confiseur and glacier , trained in France, thus guaranteeing that the sweetest tooth will be sated.   ► 3-course menu for £18, or 25% off food based on a minimum of two courses (one being a main course) ordered per person from the à la carte menu Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Excludes service and drinks Valid for 2 to 6 people until 06/08/2011; not available on 14/07/2011    LE CERCLE   Tel: 020 7901 9999 Nearest Tube Station: Sloane Square   A stone’s throw from Sloane Square, the western offshoot of Club Gascon is a haven of temptation and glamour. Choose freely from an extensive list of mouth-watering dishes, or have a cocktail from the bar in front of the open fire. For special occasions, you may wish to try our private mezzanine overlooking the dining room.   The menu is divided into sections – vegetal , marin , fermier terroirs , plaisirs – to suit every taste. And great attention has been given to ensure that the wines are as original and superb as the food.   ► Bastille Day Offer: One champagne cocktail Rossini and amuse-bouche ( petits pois à la française ) Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Only available on Bastille Day, 14/07/2011   LE GARRICK   Tel: 020 7240 7649 Nearest Tube Station: Leicester Square   Le Garrick Bar & Brasserie, in the heart of London’s West End, is a Parisian delight for the curious to find. Wind down the staircase to the candle-lit basement in the caves of Covent Garden, where this family-run business, established 27 years ago, offers the warmest of welcomes and a most pleasurable time. The owners, from Toulouse and the Basque country, offer a menu that is traditionally French, with authentic tastes and carefully selected wine. Whether for a date or a meeting, pre- or post-theatre, lunch-time or evening, the terrace is lively and the cellar filled with rustic charm. An enchanting atmosphere lies at the heart of this favourite little place of many a Londoner.   ► 2 for 1 on main courses Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer available from 12 noon to 7.00pm, Wednesday 13th July to Saturday 16th July   LE PONT DE LA TOUR   Tel: 020 7403 8403 Nearest Tube Station: Tower Hill / Bermondsey   In October this year, Le Pont de la Tour, enviably located on the banks of the River Thames, will celebrate its 20th anniversary. Epitomising all that is excellent in French dining, classic dishes such as seafood gratin , moules frites and crêpes suzettes , still served traditionally au gueridon , are accompanied by wines from the restaurant’s extensive wine cellar. During the summer months, Le Pont de la Tour, which has over the years played host to the likes of Tony Blair and Bill Clinton, opens its seafood bar on its terrace, allowing diners to indulge in platters of fruits de mer with unparalleled views of Tower Bridge. Whilst inside, the timeless elegance of the main restaurant is complimented by the buzzing atmosphere of the adjacent bar and grill.   ► Bastille Day menu: 3 courses and a glass of kir royale for £30 Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: inclusive of VAT. A 12.50% service charge will be added to your bill. Offer available from 13 July to 17 July   L’ETRANGER   Tel: 020 7584 1118 Nearest Tube Station: Gloucester Road   L’Etranger was the Good Food Guide - Readers’ favourite London Restaurant 2010 .   Located to the northern end of Gloucester Road, L’Etranger, serves one of the most eclectic menus, encapsulating everything that London’s dining scene has to offer in the noughties.   The menu at L’Etranger has been created by Jerome Tauvron, whose flawless pedigree includes some of the most prestigious restaurants around the world. Jerome takes inspiration from his French heritage and his love of rich Asian cuisine, creating dishes with a spectacular explosion of taste and flavour.   ► 1 glass of Champagne on arrival per guest with every meal for Lunch or Dinner Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Valid Everyday - Expiring on 4.09.2011 No maximum number of guests   LUTYENS   Tel: 020 7583 8385 Nearest Tube Station: Chancery Lane   Lutyens’s chef, David Burke, an alumnus of the original Bibendum kitchen and the first chef to have worked at Le Pont de la Tour, combines simple French cooking with his own energetic Irish personality.   The menus unashamedly include renowned French recipes and a few Irish classics. The menus are intended to offer a range of ingredients and prices, from a simple plate of charcuterie to Dover sole and glamorous plateaux de fruits de mer . When the season arrives, game birds will feature heavily, together with a few luxury indulgences such as truffles, when they are available.   ► 1 glass of Champagne per guest with every Menu Compris ordered: 3 courses, a half-bottle of wine, mineral water and coffee for £39.50 Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer at dinner time, Monday to Friday, until 31st August   MON PLAISIR   Tel: 020 7836 7243 Nearest Tube Station: Covent Garden   Take a stroll down Monmouth Street, in central London, and you’ll discover a little piece of England that will remain forever French. Mon Plaisir, London’s oldest French restaurant, has been a purveyor of the finest French cuisine for over half a century. The Entente Cordiale greets you as you enter, and the French atmosphere is as thick as the waiters’ French accents. You’ll find yourself surrounded by wonderfully original French artefacts, and you could find yourself leaning against the pewter-topped bar which once graced the lounge of a Lyonnais brothel!   But people don’t go to the restaurant to look at the walls, and Mon Plaisir’s menu boasts the best of French food, from traditional to modern: just a browse through the menu will send your saliva glands into overdrive.   ► Bastille Day Menu for £28.50: 3-course meal + aperitif of the house to be enjoyed with typical French live music. Offer available on 14th July only So French So Good offer: 1 glass of Champagne on arrival per guest with every main course. Offer available from 13th July to 31st August Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: inclusive of VAT. A 12,50% charge will be added to your bill     PIERRE VICTOIRE   Tel: 020 7287 4582 Nearest Tube Station: Tottenham Court Road   Pierre Victoire Bistro has been established as one of Soho’s most charming French restaurants since opening its doors to Londoners in 1996. The classic French bistro-style décor, complete with an eclectic collection of art pieces and chalkboard detailing the daily specials, sets an inviting scene in which to enjoy a fabulous and very affordable French meal. Pierre Victoire never compromises on quality, and customers enjoy the restaurant’s famous Steak & Frites as well as a wide range of fresh fish and seafood. The menus are changed regularly, so that there is always a delightful surprise awaiting guests. Our intimate basement lounge is available for exclusive hire at no further cost and can be styled to comfortably accommodate groups of up to 25. Being close to many of London’s principal theatres, the restaurant is a premier choice for those looking for a delightful pre-show meal. Pierre Victoire Bistro is a gem of a French restaurant in London’s vibrant Soho, with a lovely personable charm, and its long list of loyal regulars proves that it has already won the hearts of many of London’s diners.   ► Create your own prix fixe from our A la Carte menu: 2 courses, £17.90, or 3 courses, £19.90 Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer available from 14th July to 31st of August Parties are welcome; offer subject to availability and cannot be used in conjunction with any other offer .   PRIX FIXE BRASSERIE   Tel: 020 7734 5976 Nearest Tube Station: Leicester Square   Prix Fixe Brasserie is one of Soho’s most charming French restaurants. The classic French bistro with its daily specials sets an inviting scene in which to enjoy a fabulous and very affordable French meal. Both a la carte and set menus are changed regularly and are exceptionally priced for a Soho restaurant. Menus include the restaurant’s famous Steak & Frites and a wide range of fresh fish and seafood dishes. Lunch-times are ideal for an informal business lunch or a long lazy afternoon with friends. In the evenings, the restaurant is transformed into a romantic venue where customers dine over candle light.   Prix Fixe Brasserie is a gem of a French restaurant in London’s vibrant Soho, ideally located close to many of London’s principal theatres.   ► Create your own prix fixe from our A la Carte menu: 2 courses, £17.90, or 3 courses, £19.90 Offer available with bookings only Guests need to mention “So French So Good” when making the reservation   Conditions: Offer available from 14th July to 31st of August Parties are welcome; offer subject to availability and cannot be used in conjunction with any other offer.

French Trade Commission launches So French So Good campaign in the UK

Pierre Mancini - 29-juin-2011 15:25:58

French gastronomy was recently added to UNESCO’s Intangible Cultural Heritage of Humanity list. Leveraging the richness and diversity of French gastronomy and the powerful appeal of France and its art de vivre, Mr Pierre Lellouche, Secretary of State for Foreign Trade, has launched an ambitious campaign for export promotion — So French, So Good — to showcase France’s food-and-drink sector and the country’s gastronomy worldwide.   French gastronomy was recently added to UNESCO’s Intangible Cultural Heritage of Humanity list. This official recognition of France’s culinary tradition has been made possible thanks to the efforts, over the years, of a range of partners on foreign markets — importers, distributors and restaurateurs, among others — who, by contributing towards the promotion of France’s food products, of her terroirs and her know-how, have played a crucial part in strengthening the international dynamism of this sector of excellence.   The goal of the So French, So Good campaign is to whet the appetite of people across the globe for French excellence and, thereby, to promote exports of French food-and-drink products, while raising awareness of the nation’s dining tradition.   First launched at the Foodex trade fair, in Japan, this campaign is targeted at a number of key countries and will take the form of French pavilions at international food fairs around the world, as well as a festivals of French gastronomy, due to take place on (or around the time of) Bastille Day (i.e. 14 July).   Starting in 2011, the international So French, So Good campaign will be rolled out in Belgium, Brazil, China, Germany, Italy, Japan, Russia, Spain, Sweden, the United Arab Emirates, the United Kingdom and the United States.   In Britain, the launch of So French, So Good will be marked by a French restaurant festival organized by the French Trade Commission UBIFRANCE in the UK, taking place during the week of 14 July and beyond, in the course of which several London restaurants will be offering So French, So Good special offers to their patrons.   The campaign will be advertised in a leaflet inserted in 35,000 issues of Time Out magazine, going exclusively to Time Out subscribers on 13 July. Partner restaurants and shops will also be listed on the website dedicated to the campaign (www.sofrenchsogood.com).   Participating restaurants will include, among others, Club Gascon, Comptoir Gascon, Chelsea Brasserie and L’atelier de Joel Robuchon, as well as restaurant chains such as Chez Gérard and Café Rouge. In all, more than 60 restaurants are expected to take part in So French, So Good on (and around) 14 July; they will all be committed to offering special offers to their customers over the period.   The main objectives of this campaign are as follows. Firstly, the campaign aims to inject enthusiasm for French food and French cuisine and, additionally, boost French exports of food products.   Second, So French, So Good is intended as a platform to pool together the efforts made by importers, distributors and restaurateurs, among others, who, by contributing towards the promotion of French products and savoir-faire, have, over the years, helped to strengthen the international dynamism of this key sector.   Thirdly, the campaign will help to inject a renewed momentum into French cuisine on international markets, thus boosting French agri-foodstuff exports.   Fourth, So French, So Good will make it possible to draw a range of service-sector industries into this new-found dynamism on export markets — business players whose activity is directly linked to the food-and-drink sector’s success, such as catering companies and restaurants, as well as tableware manufacturers and designers.   So French, So Good will adapt communication and promotional tools to foreign markets and make them available to French professionals based outside France: this illustrates the fact that the French authorities are committed to the growth of businesses across the food-and-drink sector, and to the men and women who work for those businesses.   So French, So Good includes a series of short films that will be broadcast on TV channels in target countries in order to promote French products and cuisine through the presentation of creative, simple recipes.   So French, So Good features a web portal that represents a gateway to the world of French gastronomy. The portal features an integrated GPS functionality that allows users to easily find outlets selling French products as well as restaurants just around the corner from them — or anywhere else in the world, for that matter.   So French, So Good also features a B2B website that includes a virtual trade fair, allowing interested parties to get in touch with French-based suppliers of wine, spirits and other beverages, food products, and tableware.   So French, So Good encompasses the International Festival for French Gastronomy, to be hosted in cities around the world on Bastille Day.   Finally, So French, So Good incorporates the creation of Maison de la Gastronomie Française in order to represent French products and producers at trade shows, in international airports, and in major shopping centres around the world.   France’s farming sector and its food industry play an important role in the French economy. The agri-foodstuff industry currently generates 15% of France’s total exports and employs over 250,000 workers in the country — as many as the aerospace sector. There is no doubt that France is in the premier league of food exporters worldwide, but it is a competitive market — and more so than ever — where there is no room for complacency.       About the French Trade Commission UBIFRANCE in the UK   UBIFRANCE is the French export-support agency. As the partner of reference for French companies wishing to export, UBIFRANCE offers a complete range of services based on the provision of information on export markets, legal issues and regulations, as well as international finance and tenders, while also supplying sectorial data.   In addition, UBIFRANCE offers export advice and targeted support to companies’ commercial activities, such as exploratory visits, partnership meetings, foreign exhibitions and international press communication. Finally, UBIFRANCE runs the International Postgraduate Programme (VIE) for employing qualified personnel and young graduates outside France.   The Trade Commission of the French Embassy in London assists trade development between France and the UK; it offers a wide range of services to French-based companies, so as to assist them in their business activities within the UK. As such, the Trade Commission organises B2B events in the form of conferences and networking opportunities, mainly in London.   Your contact at the French Trade Commission in London regarding the So French, So Good campaign is Ms Amélie Galatry (details below).   Ms Amélie Galatry Senior Trade Adviser In charge of So French, So Good campaign Food & Drink Department The French Trade Commission UBIFRANCE in the UK Telephone (direct line): 020-7024-3653 Email: amelie.galatry@ubifrance.fr   For further information about So French, So Good, please go to: www.sofrenchsogood.com  

About
The Food & Drink Department (Pôle Agrotech) facilitates trade between France and the UK by enabling French food and drink companies to develop their export strategy in relation to the British market, and British companies to identify French business partners or source specific French products.   In an effort to capitalise on international trade opportunities, the Department provides clients with key information on the British market, tailored consultancy advice, and assistance in canvassing British distributors and potential business partners. The Department regularly organises themed B2B events, which represent unique networking opportunities and an ideal platform for French companies to exhibit their products to interested buyers. Besides this, a range of individual partnering services is also available.   The activity of the Department is divided into three sub-groups to cover the food and drink sectors as well as farming machinery.   Food &

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